BetterButter

Delhi, India Founded: 2015 • Age: 11 yrs Acquired By Silverpush
A platform for Indian cooks to share and discover recipes.
Annual revenue $39 Latest available
Total funding $1.2M 3 rounds
Employees - Tracked headcount
Investors 16 Known backers
Products 2 Services tracked
Competitors 10 Brand Intelligence

About BetterButter

BetterButter is a company based in Delhi (India) founded in 2015 was acquired by Silverpush in September 2019. It operates as a Two-Sided Marketplace and Advertising Model. BetterButter has raised $1.18 million across 3 funding rounds from investors including Silver Push, MAFFIN and Ignis Art. BetterButter offers products and services including Recipe Platform and Kitchenware Shop. BetterButter operates in a competitive market with competitors including Tastemade, DayDayCook, Fresco, SideChef and ReciMe, among others.

  • Headquarter Delhi, India
  • Stage Minicorn
  • Sectors
    Consumer
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Betterbutter India Private Limited
  • Date of Incorporation 25 May, 2015
  • Jurisdiction New Delhi, Delhi, India
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Media & Entertainment → Creator Economy & Social Platforms Unlock Sub-Sector Unlock Segment
Media & Entertainment → Creator Economy & Social Platforms Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $39.25 (USD)
    -99.95
    as on Mar 31, 2020
  • Net Profit
    -$21.3 K (USD)
    95.37
    as on Mar 31, 2020
  • EBITDA
    -$19.13 K (USD)
    92.92
    as on Mar 31, 2020
  • Total Equity Funding
    $1.18 M (USD)

    in 3 rounds

  • Latest Funding Round
    $633.48 K (USD), Seed

    Nov 06, 2017

  • Investors
    Silver Push

    & 15 more

  • Employee Count
    Not available
  • Acquired by
    Silverpush

    (Sep 18, 2019)

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Products & Services of BetterButter

BetterButter offers a comprehensive portfolio of products and services, including Recipe Platform and Kitchenware Shop.

Product name locked
Category locked
Primary

A platform for sharing and discovering recipes online.

Product name locked
Category locked
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Online store for kitchenware and related products offered.

Funding Insights of BetterButter

BetterButter has successfully raised a total of $1.18M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $633.48 thousand completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in BetterButter

BetterButter has secured backing from 16 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Silver Push, MAFFIN and Ignis Art.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage investments are made in B2B and deep-tech startups.
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Indian tech and offline startups are funded by P39 Capital.
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Limited information available
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Investor details for BetterButter

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Investments & Acquisitions by BetterButter

Investments
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Investment portfolio details for BetterButter

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Financial Statements - BetterButter

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Detailed financials for BetterButter

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Betterbutter Comparisons

BetterButter Primary company
Description
A platform for Indian cooks to share and discover recipes.
Location
Delhi, India
Founded Year
2015
Annual Revenue
$39.25 (USD)
Net Profit
-$21.3 K (USD)
EBITDA
-$19.13 K (USD)
Employees
Not available
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Peer comparison for BetterButter

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Competitors of BetterButter

BetterButter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tastemade, DayDayCook, Fresco, SideChef and ReciMe, among others.

Company Name Domain Founded year HQ Location Description
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Platform offering video-based cooking related learning solutions
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DayDayCook is recognized for offering authentic Asian food solutions.
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Recipes for smart appliances are provided through an online platform.
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Cooking recipes and tips are delivered via a mobile app.
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Provider of cooking and recipe management app
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Detailed competitors of BetterButter

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Latest news on Betterbutter

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Complete news archive for BetterButter

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about BetterButter

BetterButter was founded in 2015.

BetterButter is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.

BetterButter is a funded company, having raised a total of $1.18M across 3 funding rounds to date.

Annual revenue of BetterButter is $39.25 as on Mar 31, 2020.

BetterButter is recognized as Indias largest recipe platform, hosting over 100,000 recipes and videos. It is designed for Indian cooks to share, upload, and explore a vast array of home-cooked meals and regional cuisines. The platform is offered in seven languages, including English, Hindi, and Tamil, with advanced search functionality to ease recipe discovery. Community engagement is fostered by encouraging home cooks to contribute traditional and innovative recipes. Additionally, an e-commerce section for kitchenware is provided to support cooking needs.

BetterButter's top competitors include Tastemade, Munchery and Cookpad.

BetterButter offers Recipe Platform and Kitchenware Shop.

BetterButter has 16 investors. Key investors include Silver Push, MAFFIN, Ignis Art, Chigusa Honda, and Yusuke Sato.

The valuation of BetterButter is $5.76M as of Nov 2017.

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