About BetterButter
BetterButter is a company based in Delhi (India) founded in 2015 was acquired by Silverpush in September 2019. It operates as a Two-Sided Marketplace, and Advertising Model. BetterButter has raised $1.18 million across 3 funding rounds from investors including Silver Push, MAFFIN and Ignis Art. BetterButter offers products and services including Recipe Platform and Kitchenware Shop. BetterButter operates in a competitive market with competitors including Tastemade, DayDayCook, Fresco, SideChef and ReciMe, among others.
- Headquarter Delhi, India
- Stage Minicorn
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Sectors
ConsumerMedia & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Betterbutter India Private Limited
- Date of Incorporation 25 May, 2015
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$39.25 (USD)-99.95as on Mar 31, 2020
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Net Profit
$-21.3 K (USD)95.37as on Mar 31, 2020
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EBITDA
$-19.13 K (USD)92.92as on Mar 31, 2020
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Total Equity Funding
$1.18 M (USD)
in 3 rounds
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Latest Funding Round
$633.48 K (USD), Seed
Nov 06, 2017
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Investors
Silver Push
& 15 more
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Employee Count
Employee Count
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Acquired by
Silverpush
(Sep 18, 2019)
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Products & Services of BetterButter
BetterButter offers a comprehensive portfolio of products and services, including Recipe Platform and Kitchenware Shop. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform for sharing and discovering recipes online.
Online store for kitchenware and related products offered.
Funding Insights of BetterButter
BetterButter has successfully raised a total of $1.18M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $633.48 thousand completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $633,476
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First Round
First Round
(28 Aug 2015)
- Investors Count 15
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2017 | Amount | Seed - BetterButter | Valuation | Chigusa Honda , Yusuke Sato | |
| Nov, 2016 | Amount | Seed - BetterButter | Valuation |
investors |
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| Aug, 2015 | Amount | Seed - BetterButter | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in BetterButter
BetterButter has secured backing from 16 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Silver Push, MAFFIN and Ignis Art. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage investments are made in B2B and deep-tech startups.
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Founded Year | Domain | Location | |
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Indian tech and offline startups are funded by P39 Capital.
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Founded Year | Domain | Location | |
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Limited information available
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by BetterButter
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - BetterButter
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Betterbutter Comparisons
Competitors of BetterButter
BetterButter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tastemade, DayDayCook, Fresco, SideChef and ReciMe, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Platform offering video-based cooking related learning solutions
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| domain | founded_year | HQ Location |
DayDayCook is recognized for offering authentic Asian food solutions.
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| domain | founded_year | HQ Location |
Recipes for smart appliances are provided through an online platform.
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| domain | founded_year | HQ Location |
Cooking recipes and tips are delivered via a mobile app.
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| domain | founded_year | HQ Location |
Provider of cooking and recipe management app
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Betterbutter
Frequently Asked Questions about BetterButter
When was BetterButter founded?
BetterButter was founded in 2015.
Where is BetterButter located?
BetterButter is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Is BetterButter a funded company?
BetterButter is a funded company, having raised a total of $1.18M across 3 funding rounds to date. The company's 1st funding round was a Seed of $198.7K, raised on Aug 28, 2015.
What is the annual revenue of BetterButter?
Annual revenue of BetterButter is $39.25 as on Mar 31, 2020.
What does BetterButter do?
BetterButter is recognized as Indias largest recipe platform, hosting over 100,000 recipes and videos. It is designed for Indian cooks to share, upload, and explore a vast array of home-cooked meals and regional cuisines. The platform is offered in seven languages, including English, Hindi, and Tamil, with advanced search functionality to ease recipe discovery. Community engagement is fostered by encouraging home cooks to contribute traditional and innovative recipes. Additionally, an e-commerce section for kitchenware is provided to support cooking needs.
Who are the top competitors of BetterButter?
What products or services does BetterButter offer?
BetterButter offers Recipe Platform and Kitchenware Shop.
Who are BetterButter's investors?
BetterButter has 16 investors. Key investors include Silver Push, MAFFIN, Ignis Art, Chigusa Honda, and Yusuke Sato.
What is BetterButter's valuation?
The valuation of BetterButter is $5.76M as of Nov 2017.
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