About BetterButter
BetterButter is a Consumer company based in Delhi (India) founded in 2015, and was acquired by Silverpush in September 2019. It operates as an a platform for Indian cooks to share and discover recipes. It operates on a Two-Sided Marketplace and Advertising Model model in Consumer and Media & Entertainment sectors. BetterButter has raised $1.18 million across 3 funding rounds from investors including Silver Push, MAFFIN and Ignis Art. BetterButter was last valued at $5.76 million in November 2017. Its website betterbutter.in draws about 34 thousand monthly visits. Its Indian entity Better Butter Internet Private Limited reported revenue of ₹95.3 Lakh. BetterButter offers products and services including Recipe Platform and Kitchenware Shop. Its focus areas include Technology, Internet Services and Content Platforms. Its competitors include Tastemade, DayDayCook, Fresco, SideChef and ReciMe and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
BetterButter is recognized as Indias largest recipe platform, hosting over 100,000 recipes and videos. It is designed for Indian cooks to share, upload, and explore a vast array of home-cooked meals and regional cuisines. The platform is offered in seven languages, including English, Hindi, and Tamil, with advanced search functionality to ease recipe discovery. Community engagement is fostered by encouraging home cooks to contribute traditional and innovative recipes. Additionally, an e-commerce section for kitchenware is provided to support cooking needs.
- Headquarters Delhi, India
- Stage Acquired
- SectorsConsumerMedia & Entertainment
- Website category Food and Drink · Cooking and Recipes
- Email••••••••
- Website betterbutter.in
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Silverpush (Sep 2019)
- Legal Name Betterbutter India Private Limited
- Date of Incorporation 25 May, 2015
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹95.3 Lakh
FY 2025 · +2488% YoY
- Net Profit₹2.6 Lakh
FY 2025 · 3% margin
- EBITDA₹3.9 Lakh
FY 2025 · 4% margin
- Total Equity Funding$1.18M (USD)
in 3 rounds
- Latest Funding Round$633.48K (USD), Seed
Nov 2017
- InvestorsSilver Push
& 15 more
- Acquired bySilverpush
(Sep 2019)
Associated legal entities of BetterButter
BetterButter operates through Better Butter Internet Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Better Butter Internet Private Limited CIN U74140DL2015PTC280698 | Active | 25 May 2015 | New Delhi, Delhi | ₹1.0 Cr | – | 2 | View details |
Products & Services of BetterButter
BetterButter offers a comprehensive portfolio of products and services, including Recipe Platform and Kitchenware Shop.
A platform for sharing and discovering recipes online.
Online store for kitchenware and related products offered.
Apps and channels of BetterButter
its YouTube channel BetterButter has 12.5K subscribers and 30 videos.
Videos from BetterButter
The most watched videos on BetterButter's YouTube channel, BetterButter (12.5K subscribers). Click a video to play it here.
More on BetterButter.
Funding Insights of BetterButter
BetterButter has successfully raised a total of $1.18M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $633.48 thousand completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.18M
- Total Rounds 3
- Last Round Seed — $633,476
- First Round $198,697
(Aug 2015)
- Investors Count 15
All 3 funding rounds of BetterButter with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $633,476 | Seed | $5.76M | Chigusa Honda, Yusuke Sato | |
| Nov 2016 | $344,512 | Seed | $1.97M | – | |
| Aug 2015 | $198,697 | Seed | $••••• | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2017 | $5.76M | •••••••• |
| Nov 2016 | $1.97M | •••••••• |
| Aug 2015 | $••••• | •••••••• |
Full valuation and stage history of BetterButter
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Verified entity values are shown only after access is granted.
Last known valuation $5.76M (Nov 2017). 16 investors in total: 7 institutional and 9 angel.
Investors in BetterButter
BetterButter has secured backing from 16 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Silver Push, MAFFIN and Ignis Art.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are made in B2B and deep-tech startups. | – | growx.vc | Delhi, India | |
Indian tech and offline startups are funded by P39 Capital. | – | p39capital.com | San Francisco, United States | |
Limited information available | – | maffin.ad.jp | Tsukuba, Japan | |
Consultancy services in branding, marketing, and management are provided. | – | ignis-art.com | Shibuya, Japan | |
Management consultancy services are offered alongside software development. | – | starharborasia.tcc.mode | - | |
Intellectual property services are provided in Minato City, Japan. | – | mandspartners.com | Minato City, Japan | |
CH Chigusa Honda | - | – | unknown_6339c6710ee545adb | - |
YS Yusuke Sato | - | – | unknown_2ad77e24e10b4b7f8 | - |
RN Ryuji Nakatake | - | – | unknown_5a2bdc2b3a1b40a7b | - |
BS Balwinder Singh | - | – | unknown_31c9466e0ee544b3b | - |
Investor details for BetterButter
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Board of directors of Better Butter Internet Private Limited (BetterButter)
Better Butter Internet Private Limited is the primary company behind BetterButter. The board of Better Butter Internet Private Limited currently have 2 directors; the longest-serving is Hitesh Chawla, appointed in 2021. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Hitesh Chawla DIN 03533684 | Director | 30 Mar 2021 | 5 yrs 6 mo | Better Butter Internet Private Limited |
| Shivika Wadhawan DIN 08735551 | Director | 15 Mar 2024 | 2 yrs 7 mo | Better Butter Internet Private Limited |
Financials of BetterButter
Figures of Better Butter Internet Private Limited, the primary company behind BetterButter, for FY 2025. Revenue was ₹95.3 Lakh (+2488% year on year). Net profit was ₹2.6 Lakh (3% margin). EBITDA was ₹3.9 Lakh (4% margin). Revenue has grown at a compounded annual rate of +49% over three years and +406% over five years.
- ₹95.3 LakhRevenue · FY 2025 · +2488% YoY
- ₹2.6 LakhNet profit · 3% margin
- ₹3.9 LakhEBITDA · 4% margin
- ₹1.7 LakhPaid-up capital
- +49%Revenue CAGR, 3 years
- +406%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Better Butter Internet Private Limited are on its company page.
Detailed financial statements for BetterButter
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of BetterButter
5 dated milestones of BetterButter across 4 years, from founding to its latest funding, stage changes and deals.
- Founded BetterButter is founded.
- Funding First funding round of $199K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $633K.
- Exit Acquired by Silverpush.
Competitors of BetterButter
BetterButter has 9 listed competitors in our database, 7 of them funded. They include Tastemade, DayDayCook, Fresco, SideChef and ReciMe, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tastemade.com | 2012 | Santa Monica, United States | $115.75M | 127 | Platform offering video-based cooking related learning solutions | |
| daydaycook.com.cn | 2012 | New York, United States | – | – | DayDayCook is recognized for offering authentic Asian food solutions. | |
| frescocooks.com | 2012 | Dublin, Ireland | $33.3M | – | Recipes for smart appliances are provided through an online platform. | |
| sidechef.com | 2013 | Santa Monica, United States | $1M | – | Cooking recipes and tips are delivered via a mobile app. | |
| recime.app | 2022 | Melbourne, Australia | $2M | – | Provider of cooking and recipe management app | |
| cookpad.com | 1997 | Shibuya, Japan | – | – | Recipes are discovered and browsed on an online platform. | |
| kitchenstories.com | 2004 | Berlin, Germany | $1.8M | 68 | Online platform for recipe discovery | |
| gronda.com | 2016 | Innsbruck, Austria | $1.78M | – | Online community and content platform for chefs | |
| munchery.com | 2011 | San Francisco, United States | $123.8M | – | Recipes for healthy home-cooked meals are offered by Munchery. |
Detailed competitors of BetterButter
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of BetterButter
The website of BetterButter (betterbutter.in) receives about 33.6K visits a month and ranks #1,461,453 among all websites worldwide, #10,735 in Cooking and Recipes.
- Monthly visits33.6K
▲ 63.2% vs previous month
- Unique visitors11.9K
per month
- Global rank#1,461,453
among all websites
- Category rank#10,735
Food and Drink · Cooking and Recipes
- Bounce rate55%
- Pages per visit1.3
- Average visit30 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with BetterButter. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
recipesinhindi.net | recipesinhindi.net | 100% | – | #6,609,578 | – |
 cookeryclubindia.wordpress.com | cookeryclubindia.wordpress.com | 95% | – | #8,078,095 | – |
| thetastesofindia.com | 93% | – | #2,910,866 | View details | |
ticklingpalates.com | ticklingpalates.com | 93% | – | #5,009,960 | – |
kothiyavunu.com | kothiyavunu.com | 91% | – | #989,458 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for BetterButter
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
10 companies that operate in the same segment as BetterButter (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 6,903 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 592.4 M | – | 16,949 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Related news about Betterbutter
Complete news archive for BetterButter
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Frequently Asked Questions about BetterButter
BetterButter was founded in 2015.
BetterButter is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
BetterButter is a funded company, having raised a total of $1.18M across 3 funding rounds to date. The company's 1st funding round was a Seed of $198.7K, raised on Aug 2015.
The primary company behind BetterButter, Better Butter Internet Private Limited, reported revenue of ₹95.3 Lakh for FY 2025, up 2488% year on year.
BetterButter is recognized as Indias largest recipe platform, hosting over 100,000 recipes and videos. It is designed for Indian cooks to share, upload, and explore a vast array of home-cooked meals and regional cuisines. The platform is offered in seven languages, including English, Hindi, and Tamil, with advanced search functionality to ease recipe discovery. Community engagement is fostered by encouraging home cooks to contribute traditional and innovative recipes. Additionally, an e-commerce section for kitchenware is provided to support cooking needs.
BetterButter offers Recipe Platform and Kitchenware Shop.
BetterButter has 16 investors. Key investors include Silver Push, MAFFIN, Ignis Art, Chigusa Honda, and Yusuke Sato.
The valuation of BetterButter is $5.76M as of Nov 2017.
BetterButter operates through Better Butter Internet Private Limited.
Yes. BetterButter was acquired by Silverpush in September 2019.
The legal entities of BetterButter currently have 2 directors, including Shivika Wadhawan, Hitesh Chawla.