About Silver Push
Silver Push is a Media & Entertainment company based in Singapore founded in 2012 by Hitesh Chawla. It operates as an AI-powered video advertising platform with real-time targeting is utilized. Silver Push has raised $22.67 million across 7 funding rounds from investors including Kae Capital, FJ Labs and JM Financial. The company has 83 employees. Silver Push has completed 2 acquisitions, including BetterButter and Vidgyor. Silver Push was last valued at $59.73 million in September 2022. Its chief executive is Hitesh Chawla. Its website silverpush.co draws about 64 thousand monthly visits. Its Indian entity Silveredge Technologies Private Limited reported revenue of ₹386 Cr. Silver Push offers products and services including Mirrors, Parallels, and Crafters. Its focus areas include Enterprise Applications, Mobile Advertising, Retargeting and Second Screen. Its competitors include YouAppi, Remerge, AdRoll, Magnetic and ActionX and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Silver Push was founded in 2012 in Singapore within the advertising technology sector. An AI-driven platform is operated to deliver video advertising solutions. Data-driven targeting is provided to link advertisers with audiences in real time. Omnichannel technologies are employed for ad display across various platforms. Video-level targeting is supported via in-video context detection, which identifies elements such as celebrities, brands, and objects to refine audience selection.
- Headquarters Singapore
- Employees 83
- Founders Hitesh Chawla
- Stage Minicorn
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website silverpush.co
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Silveredge Technologies Private Limited
- Date of Incorporation 25 Sep, 2012
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹386 Cr
FY 2025 · +12% YoY
- Net Loss-₹12.75 Cr
FY 2025 · -3% margin
- EBITDA-₹9.59 Cr
FY 2025 · -2% margin
- Total Equity Funding$22.67M (USD)
in 7 rounds
- Latest Funding Round$2.82M (USD), Series C
Oct 2025
- InvestorsKae Capital
& 48 more
- Employee Count83
- Investments & AcquisitionsBetterButter
& 1 more
Associated legal entities of Silver Push
Silver Push operates through Silveredge Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Silveredge Technologies Private Limited CIN U72900DL2012PTC242716 | Active | 25 Sep 2012 | New Delhi, Delhi | ₹386 Cr | 83 | 5 | View details |
Products & Services of Silver Push
Silver Push offers a comprehensive portfolio of products and services, including Mirrors, Parallels, and Crafters.
Platform for targeting contextually relevant pages on social media.
Real-time TV ad sync platform for dynamic campaign adjustments.
Tool for creating engaging interactive video ads for brands.
Apps and channels of Silver Push
its YouTube channel Silverpush has 455 subscribers and 30 videos.
Videos from Silver Push
The most watched videos on Silver Push's YouTube channel, Silverpush (455 subscribers). Click a video to play it here.
More on Silverpush.
Funding Insights of Silver Push
Silver Push has successfully raised a total of $22.67M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $2.82 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.67M
- Total Rounds 7
- Last Round Series C — $2.82M
- First Round $51,014
(Oct 2012)
- Investors Count 49
All 7 funding rounds of Silver Push with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2025 | $2.82M | Series C | – | Mirabilis Investment Trust | |
| Sep 2022 | $12M | Series C | $59.73M | JM Financial Private Equity, Seven Hills Capital | |
| Feb 2019 | $5M | Series B | – | FreakOut | – |
| Sep 2015 | $1.25M | Seed | – | M&S Capital Partners | |
| Mar 2014 | $1.5M | Seed | – | Unilazer Ventures, Siddharth Puri | |
| Oct 2013 | $50,000 | Seed | – | 500 Global | – |
| Oct 2012 | $51,014 | Seed | – | Rajesh Sawhney, Aloke Bajpai |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2022 | $59.73M | •••••••• |
Last known valuation $59.73M (Sep 2022). 49 investors in total: 25 institutional and 24 angel.
Investors in Silver Push
Silver Push has secured backing from 49 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Kae Capital, FJ Labs and JM Financial.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-equity focused private firm investing in SMEs | 2006 | jmfpe.com | Mumbai, India | |
Private investment firm focused on acquisitions | – | 7hillscap.com | Chicago, United States | |
Single family office of K Dinesh, co-founder of Infosys | – | mirabilisinvestment.tcc.mode | Bengaluru, India | |
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
Venture capital fund focused on seed-stage startups | – | chiratae.com | Bengaluru, India | |
Investment services are provided by GrowthStory firm in Bengaluru. | – | growthstory.in | Bengaluru, India | |
Early- and late-stage investments are managed by Unilazer Ventures. | 1991 | unilazer.com | Mumbai, India | |
India focused venture capital firm | 2013 | palaashventures.com | Delhi, India | |
Early-stage technology startups are supported through venture capital investments. | – | taventures.vc | Frankfurt Am Main, Germany | |
Early-stage tech investments are focused on by GSF in India. | – | gsfindia.com | Delhi, India |
Investor details for Silver Push
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Silveredge Technologies Private Limited (Silver Push)
Silveredge Technologies Private Limited is the primary company behind Silver Push. The board of Silveredge Technologies Private Limited currently have 4 directors; the longest-serving is Hitesh Chawla, appointed in 2017. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Hitesh Chawla DIN 03533684 | Whole-time director | 21 Nov 2017 | 8 yrs 10 mo | Silveredge Technologies Private Limited |
| Sneha Khemani DIN 08117822 | Director | 20 Apr 2022 | 4 yrs 6 mo | Silveredge Technologies Private Limited |
| Siddharth Pradip Kothari DIN 02594732 | Director | 05 Nov 2022 | 3 yrs 11 mo | Silveredge Technologies Private Limited |
| Vidur Vishnu Bhogilal DIN 00008036 | Director | 18 Jan 2023 | 3 yrs 9 mo | Silveredge Technologies Private Limited |
People of Silver Push
44 people are tracked at Silver Push (17 in leadership, 27 in team); the tracked headcount is 83.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Thuy Tran | Country Director | Leadership |
Nasir Khawaja | VP DACH | Leadership |
Uday Singh | Head - Strategy | Leadership |
Katherine Bugbee | Regional Vice President, West | Leadership |
Chandra Kishor Jha | Vice President- Company Secretary And Head Of Legal | Leadership |
Alberto Llera Cristobal | Country Manager & Sales Director | Leadership |
Sarah Beverley Larkin | Regional Vp, South Central | Leadership |
Braj Padhy | Vice President - Finance | Leadership |
Abhimanyu Yadav | Senior Vice President - Programmatic | Leadership |
Yogi Wadhwa | General Manager - Ad Operations | Leadership |
Andreas Wahlman | Country Director Nordics | Leadership |
Ankita Sharma | Regional Head - West | Leadership |
Mansi Matela | Chief Product Officer | Leadership |
Sasha King | Sales Director | Leadership |
Vishal Beohar | Assistant General Manager - Programmatic | Leadership |
Tomi Hernanto | Sales Director | Leadership |
Abhay Bisht | Senior Associate Publisher Development - Programmatic | Team |
Sonali Porwal | Python Developer | Team |
Debrata Das | Client Success Manager | Team |
24 more people are available in the full profile.
Complete people profiles for Silver Push
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Financials of Silver Push
Figures of Silveredge Technologies Private Limited, the primary company behind Silver Push, for FY 2025. Revenue was ₹386 Cr (+12% year on year). Net loss was -₹12.75 Cr (-3% margin). EBITDA was -₹9.59 Cr (-2% margin). Revenue has grown at a compounded annual rate of +82% over three years and +57% over five years.
- ₹386 CrRevenue · FY 2025 · +12% YoY
- -₹12.75 CrNet loss · -3% margin
- -₹9.59 CrEBITDA · -2% margin
- ₹1.51 CrPaid-up capital
- 83Employees (provident fund records)
- +82%Revenue CAGR, 3 years
- +57%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Silveredge Technologies Private Limited are on its company page.
Detailed financial statements for Silver Push
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Silver Push
Silver Push has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include BetterButter and Vidgyor.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Live video streams are monetized via targeted ad insertion. | vidgyor.com | Bengaluru, India | 2013 | Jul 2023 | •••• | |
A platform for Indian cooks to share and discover recipes. | betterbutter.in | Delhi, India | 2015 | Sep 2019 | •••• |
Complete acquisition details for Silver Push
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Timeline of Silver Push
6 dated milestones of Silver Push across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Silver Push is founded.
- Funding First funding round of $51K.
- Acquisition Acquires BetterButter.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Vidgyor.
- Funding Latest funding round, Series C, of $2.8M.
Competitors of Silver Push
Silver Push has 9 listed competitors in our database, 7 of them funded. They include YouAppi, Remerge, AdRoll, Magnetic and ActionX, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| youappi.com | 2011 | – | $18.1M | – | Mobile app recommendations are provided based on user behavior analysis. | |
| remerge.io | 2014 | Berlin, Germany | $4M | 61 | Remerge is focused on mobile app marketing and retargeting solutions. | |
| adrollgroup.com | 2006 | – | – | – | AdRoll is recognized as an AI-powered advertising platform for brands and agencies. | |
| magnetic.com | 2008 | New York, United States | $46.5M | 1 | Search retargeting platform using data queries for audience targeting. | |
| actionx.com | 2012 | New York, United States | $3M | – | Mobile app retargeting and cross-screen targeting are facilitated by ActionX. | |
| tvadsync.com | 2013 | New York, United States | $1.52M | – | TV ad campaign analytics platform is provided for advertisers. | |
| rtbhouse.com | 2012 | Warsaw, Poland | – | – | Real-time bidding platform for behavioral retargeting is offered. | |
| applift.com | 2012 | Berlin, Germany | $20M | 18 | Mobile retargeting solutions are offered for app advertisers. | |
| tapcommerce.com | 2012 | New York, United States | $11.7M | – | Mobile retargeting solutions are provided to brands and advertisers. |
Detailed competitors of Silver Push
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Web traffic of Silver Push
The website of Silver Push (silverpush.co) receives about 64.5K visits a month and ranks #404,792 among all websites worldwide, #12,111 in Online Marketing.
- Monthly visits64.5K
▼ 37.5% vs previous month
- Unique visitors49.3K
per month
- Global rank#404,792
among all websites
- Category rank#12,111
Business and Consumer Services · Online Marketing
- Bounce rate49%
- Pages per visit2.0
- Average visit53 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Silver Push. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adexchanger.com | 100% | 210K | #245,743 | View details | |
| vidgyor.com | 99% | 20.1K | #952,686 | View details | |
| propellant.media | 99% | 680.7K | #1,810,189 | View details | |
| digitaldoughnut.com | 99% | 12.3K | #1,927,187 | View details | |
service.dmexco.de | service.dmexco.de | 60% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Silver Push
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- 10 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
10 companies that operate in the same segment as Silver Push (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Related news about Silver Push
Complete news archive for Silver Push
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Frequently Asked Questions about Silver Push
Silver Push was founded in 2012.
Silver Push is headquartered in Singapore.
Hitesh Chawla is the current CEO of Silver Push. They have also founded this company.
Silver Push is a funded company, having raised a total of $22.67M across 7 funding rounds to date. The company's 1st funding round was a Seed of $51.01K, raised on Oct 2012.
Silver Push has 83 employees.
The primary company behind Silver Push, Silveredge Technologies Private Limited, reported revenue of ₹386 Cr for FY 2025, up 12% year on year.
Silver Push was founded in 2012 in Singapore within the advertising technology sector. An AI-driven platform is operated to deliver video advertising solutions. Data-driven targeting is provided to link advertisers with audiences in real time. Omnichannel technologies are employed for ad display across various platforms. Video-level targeting is supported via in-video context detection, which identifies elements such as celebrities, brands, and objects to refine audience selection.
Silver Push offers Mirrors, Parallels, and Crafters.
Silver Push has made 2 acquisitions, including BetterButter, and Vidgyor.
Silver Push has 49 investors. Key investors include Kae Capital, FJ Labs, JM Financial, FreakOut, and Unilazer Ventures.
The valuation of Silver Push is $59.73M as of Sep 2022.