About Betterware
Betterware is a Retail company based in Ellesmere Port (United Kingdom) founded in 1928, and was acquired by CVSL in October 2015. Multi-category products are sold via an online retail platform. The company has 135 employees. The company was acqui-hired. Its focus areas include Horizontal E-Commerce and Retailer. Its legal entity is BETTERWARE LIMITED. Its competitors include LoveCrafts, OnBuy and Argos; 2 of its 3 listed competitors have raised funding.
Company details
Betterware was founded in 1928 and is headquartered in Ellesmere Port, United Kingdom. An online retail platform is operated, focusing on multi-category consumer goods within the e-commerce sector. Products offered include beauty items, health supplements, gardening tools, books, home decor, toys, kitchen accessories, cleaning supplies, and arts. Purchases can be made based on specific occasions, supporting diverse buyer needs across the UK market.
- Headquarters Ellesmere Port, United Kingdom
- Employees 135
- Stage Acquired
- SectorsRetail
- Website betterware.co.uk
- Acquired by CVSL (Oct 2015)
- Legal Name Betterware Limited
Investors in Betterware
Betterware has secured backing from 1 investor. Prominent investors backing the company include CVSL.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| cvsl.us.com |
Investor details for Betterware
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Timeline of Betterware
2 dated milestones of Betterware across 87 years, from founding to its latest funding, stage changes and deals.
- Founded Betterware is founded.
- Exit Acquired by CVSL.
Competitors of Betterware
Betterware has 3 listed competitors in our database, 2 of them funded. They include LoveCrafts, OnBuy and Argos.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lovecrafts.com | 2012 | London, United Kingdom | $145.58M | Social commerce platform for craft makers is provided. | ||
| onbuy.com | 2006 | Bournemouth, United Kingdom | $58.66M | 64 | Multi-category consumer products are offered via an online marketplace. | |
| argos.co.uk | 1973 | Milton Keynes, United Kingdom | 3,279 | Multi-category products are retailed online by Argos across various sectors. |
Detailed competitors of Betterware
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Web traffic of Betterware
Websites that share an audience with Betterware (betterware.co.uk).
Websites whose visitors overlap most with Betterware. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
betterware.co.cz | betterware.co.cz | 100% | – | ||
windsorcakecraft.co.uk | windsorcakecraft.co.uk | 95% | #3,634,598 | – | |
| lakeland.co.uk | 43% | 2M | #22,170 | View details | |
kleeneze.co.uk | kleeneze.co.uk | 37% | – | ||
makebake.co.uk | makebake.co.uk | 27% | – |
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Related news about Betterware
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Frequently Asked Questions about Betterware
Betterware was founded in 1928.
Betterware is headquartered in Ellesmere Port, United Kingdom. It is registered at Ellesmere Port, Cheshire West And Chester, United Kingdom.
Betterware has 135 employees.
Annual revenue of Betterware is $22.99M as on Dec 31, 2016.
Betterware was founded in 1928 and is headquartered in Ellesmere Port, United Kingdom. An online retail platform is operated, focusing on multi-category consumer goods within the e-commerce sector. Products offered include beauty items, health supplements, gardening tools, books, home decor, toys, kitchen accessories, cleaning supplies, and arts. Purchases can be made based on specific occasions, supporting diverse buyer needs across the UK market.
Betterware's top competitors include LoveCrafts, OnBuy and Argos.
Betterware has 1 investor. Key investors include CVSL.
Betterware operates through Betterware Limited.
Yes. Betterware was acquired by CVSL in October 2015.