About BFA Industries
BFA Industries is a company based in San Mateo (United States) founded in 2020 by Joe Martin. BFA Industries has raised $96 million across 1 funding round from investors including TPG. The company has 367 employees. BFA Industries offers products and services including Beauty Membership, Icon Box, and BoxyCharm. BFA Industries operates in a competitive market with competitors including Oak Essentials, Truly Organic, Plaine Products, Orglamix and KeevaRX, among others.
- Headquarter San Mateo, United States
- Employees 367
- Founders Joe Martin
- SectorsHealthcare
- Email••••••••
- Website bfaindustries.com
- Social LinkedIn
- Legal Name Personalized Beauty Discovery, Inc.
- Total Equity Funding$96 M (USD)
in 1 rounds
- Latest Funding Round$96 M (USD), Series C
Feb 2022
- Investors
- Employee Count367
Products & Services of BFA Industries
BFA Industries offers a comprehensive portfolio of products and services, including Beauty Membership, Icon Box, and BoxyCharm.
Platform for discovering and receiving curated beauty products monthly.
Curated box of beauty items featuring celebrity partnerships.
Service for premium beauty products through membership plans.
Funding Insights of BFA Industries
BFA Industries has successfully raised a total of $96M through 1 strategic funding round. The most recent funding activity was a Series C round of $96 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $96.0M
- Total Rounds 1
- Last Round Series C — $96.0M
- First Round $96.0M
(Feb 2022)
- Investors Count 1
All 1 funding rounds of BFA Industries with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $96.0M | Series C | – | TPG | – |
1 investors in total: 1 institutional.
Investors in BFA Industries
BFA Industries has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include TPG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fund of funds focused on pre-seed and seed-stage companies | 1992 | tpg.com | Fort Worth, United States |
Investor details for BFA Industries
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BFA Industries
89 people are tracked at BFA Industries (33 in leadership, 56 in team); the tracked headcount is 367.
| Name | Role | Group |
|---|---|---|
Joe Martin | Co-Founder | Leadership |
Jennifer Goldfarb | Co-founder & Executive Chairwoman | Leadership |
Nicolas Cohen | Director Of Engineering | Leadership |
Anne Berry | CFO | Leadership |
Srini Amanana | Vp, Engineering | Leadership |
Dineshkumar Lakshmanan | Senior Director Of Engineering | Leadership |
Rohit Upadhyay | Head Of Data And Personalization | Leadership |
Tim Collins | Director Of Engineering, Data And Bfamatch (personalization) | Leadership |
Julie Kierszenbaum | Director Of Operations | Leadership |
Scott Gilbertson | CEO | Leadership |
Jenna Habayeb | Chief Marketing Officer | Leadership |
Sarah Rose | Chief Product Officer | Leadership |
Suzanne Mcgovern | Chief People Officer | Leadership |
Esteban Ochoa | President | Leadership |
Dorian Cruz | Director Of Accounting | Leadership |
Neika Colbourne | Vp, Integrated Brand Marketing | Creator & Influencer Partnerships | PR @ IPSY + Boxycharm | Leadership |
Michele Andersen | Director, Photography | Leadership |
Abbey Taylor | Director, Brand Partnerships | Leadership |
Doak Sergent | Vp, Brand Partner Strategy | Leadership |
Smriti Sheth | Senior Director Of Consumer Insights | Leadership |
69 more people are available in the full profile.
Complete people profiles for BFA Industries
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BFA Industries
2 dated milestones of BFA Industries across 2 years, from founding to its latest funding, stage changes and deals.
- Founded BFA Industries is founded.
- Funding First funding round of $96.0M.
Competitors of BFA Industries
BFA Industries operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Oak Essentials, Truly Organic, Plaine Products, Orglamix and KeevaRX, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| oakessentials.com | 2021 | Santa Monica, United States | – | – | Platform offering skincare products | |
| trulyorganic.com | 2011 | Miami Beach, United States | $140,000 | – | Monthly subscription box of beauty and personal care products | |
| plaineproducts.com | 2016 | Cincinnati, United States | – | – | Vegan multi-category beauty products are offered via an internet-first brand. | |
| orglamix.com | 2012 | Chicago, United States | – | – | Offers vegan, cruelty-free makeup, skincare, and aromatherapy products made in Chicago. | |
| keevarx.com | 2020 | Gilbert, United States | – | – | A direct-to-consumer brand offering multi-category beauty care products on subscription. | |
| mishellcosmeticsus.com | 2021 | Salem, United States | – | – | Runs a direct-to-consumer brand offering subscription-based organic beauty products. | |
| hellomissilia.com | 2018 | Detroit, United States | – | – | An online subscription platform providing beauty care products tailored for women. |
Detailed competitors of BFA Industries
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to BFA Industries
10 companies that operate in the same segment as BFA Industries (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about BFA Industries
BFA Industries was founded in 2020 and raised its 1st funding round 2 years after it was founded.
BFA Industries is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
BFA Industries is a funded company, having raised a total of $96M across 1 funding round to date. The company's 1st funding round was a Series C of $96M, raised on Feb 2022.
BFA Industries has 367 employees.
BFA Industries was established in 2020 in San Mateo, United States, focusing on the personal care and beauty sector. Services in personal care and beauty are delivered through its operations. The company is led by co-founders Joe Martin and Jennifer Goldfarb, with Goldfarb serving as executive chairwoman. Its online presence is maintained via the domain bfaindustries.com, supporting activities in this field.
BFA Industries's top competitors include Oak Essentials, Truly Organic and Plaine Products.
BFA Industries offers Beauty Membership, Icon Box, and BoxyCharm.
BFA Industries has 1 investor. Key investors include TPG.
BFA Industries operates through Personalized Beauty Discovery, Inc..