About BFY Brands
BFY Brands is a Consumer company based in Middletown (United States) founded in 1998, and was acquired by PepsiCo in December 2019. Snack products are branded and distributed by BFY Brands. It operates on a Freemium model. BFY Brands offers products and services including Demo Slot Games. Its focus areas include Technology, Gaming and Online Gambling. Its competitors include Siete Family Foods, Biena Snacks and Peeled Snacks; 3 of its 3 listed competitors have raised funding.
Company details
Demo slot games are offered by the platform to engage users in a risk-free environment. Focus is placed on replicating real slot experiences with games from providers like Pragmatic Play and PG Soft. Solutions are designed for players to practice strategies and understand game mechanics without financial commitment. The sector primarily targeted is online gaming and gambling entertainment.
- Headquarters Middletown, United States
- Stage Acquired
- SectorsConsumer
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- Website bfybrands.com
- Social LinkedIn
- Acquired by PepsiCo (Dec 2019)
Products & Services of BFY Brands
BFY Brands offers a comprehensive portfolio of products and services, including Demo Slot Games.
Free slot games are offered for player practice.
Investors in BFY Brands
BFY Brands has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include PepsiCo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Food, snacks, and beverages are produced and distributed globally. | 1898 | pepsico.com | Purchase, United States |
Investor details for BFY Brands
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People of BFY Brands
3 people are tracked at BFY Brands (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Greg Gipson | Director of Sales at SE | Leadership |
Israel Friedman | Vice President of Sales - Club | Leadership |
Mark Ricciardi | Sales Manager at Popcorners | Team |
Complete people profiles for BFY Brands
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Timeline of BFY Brands
2 dated milestones of BFY Brands across 21 years, from founding to its latest funding, stage changes and deals.
- Founded BFY Brands is founded.
- Exit Acquired by PepsiCo.
Competitors of BFY Brands
BFY Brands has 3 listed competitors in our database, 3 of them funded. They include Siete Family Foods, Biena Snacks and Peeled Snacks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sietefoods.com | 2014 | Austin, United States | $90M | 103 | Manufacturer & brand of savory snacks | |
| bienasnacks.com | 2012 | Boston, United States | $14.35M | Brand of roasted chickpeas | ||
| peeledsnacks.com | 2004 | Cumberland, United States | $9.23M | 10 | Extruded snacks are manufactured and branded by Peeled Snacks. |
Detailed competitors of BFY Brands
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as BFY Brands (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Bfy Brands
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Frequently Asked Questions about BFY Brands
BFY Brands was founded in 1998.
BFY Brands is headquartered in Middletown, United States.
Demo slot games are offered by the platform to engage users in a risk-free environment. Focus is placed on replicating real slot experiences with games from providers like Pragmatic Play and PG Soft. Solutions are designed for players to practice strategies and understand game mechanics without financial commitment. The sector primarily targeted is online gaming and gambling entertainment.
BFY Brands's top competitors include Siete Family Foods, Biena Snacks and Peeled Snacks.
BFY Brands offers Demo Slot Games.
BFY Brands has 1 investor. Key investors include PepsiCo.
Yes. BFY Brands was acquired by PepsiCo in December 2019.

