About BHG
BHG is a company based in Malmo (Sweden) founded in 2012. It operates as a Direct-to-Consumer (D2C). The company has 1,590 employees as of December 31, 2024. BHG has completed 7 acquisitions, including AH Trading, Arcecommerce and Furniturebox. BHG offers products and services including Home Improvement Products and Home Furnishings. BHG operates in a competitive market with competitors including Nordic Nest, KitchenTime, Confident Living, RoyalDesign and Bagarenochkocken, among others.
- Headquarter Malmo, Sweden
- Employees 1590 as on 31 Dec, 2024
- Stage Public
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Bhg Group Ab
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Annual Revenue
$903 M (USD)-15.5as on Dec 31, 2024
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Net Profit
$-61.54 M (USD)56.62as on Dec 31, 2024
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EBITDA
$40.26 M (USD)7.66as on Dec 31, 2024
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Latest Funding Round
- Investors
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Employee Count
1590
as on Dec 31, 2024
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Investments & Acquisitions
AH Trading
& 6 more
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IPO & Listings of BHG
BHG is a publicly listed company on the OMXSTO with ticker symbol BHG in Sweden, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of BHG
BHG offers a comprehensive portfolio of products and services, including Home Improvement Products and Home Furnishings. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Home improvement items are sold through online platforms.
Home furnishings are offered via online retail channels.
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Funding Insights of BHG
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2020 | Amount | Post-IPO - BHG | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in BHG
BHG has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Vitruvian Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth equity investments are directed toward expanding startups across sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by BHG
BHG has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include AH Trading, Arcecommerce and Furniturebox. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Online store offering a wide range of furniture and home decor products
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2010 | ||||
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Bathroom materials are distributed by Hafa BrandGroup in Sweden.
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2007 | ||||
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Indoor and outdoor furniture is retailed online by Furniturebox.
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - BHG
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bhg Comparisons
Competitors of BHG
BHG operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nordic Nest, KitchenTime, Confident Living, RoyalDesign and Bagarenochkocken, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category home improvement products are retailed online.
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| domain | founded_year | HQ Location |
Home improvement products are retailed online by KitchenTime.
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| domain | founded_year | HQ Location |
Online furniture retailer
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| domain | founded_year | HQ Location |
Home improvement products are retailed online by RoyalDesign.
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| domain | founded_year | HQ Location |
Online retailer of kitchen machines, tools, and cooking accessories.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bhg
Frequently Asked Questions about BHG
When was BHG founded?
BHG was founded in 2012 and raised its 1st funding round 8 years after it was founded.
Where is BHG located?
BHG is headquartered in Malmo, Sweden.
How many employees does BHG have?
As of Dec 31, 2024, the latest employee count at BHG is 1,590.
What is the annual revenue of BHG?
Annual revenue of BHG is $903M as on Dec 31, 2024.
What does BHG do?
BHG is established as one of the largest consumer e-commerce companies in the Nordics, with a significant presence across Europe and selected markets globally. The company is positioned as a key player in the European online pure-play retail sector, focusing on Home Improvement, including Do-It-Yourself and Home Furnishings. Operations are conducted through a portfolio of brands, ensuring a wide reach in the home improvement market.
Who are the top competitors of BHG?
BHG's top competitors include Nordic Nest, KitchenTime and Confident Living.
What products or services does BHG offer?
BHG offers Home Improvement Products and Home Furnishings.
Is BHG publicly traded?
Yes, BHG is publicly traded on OMXSTO under the ticker symbol BHG.
How many acquisitions has BHG made?
BHG has made 7 acquisitions, including AH Trading, Arcecommerce, and Furniturebox.
Who are BHG's investors?
BHG has 1 investor. Key investors include Vitruvian Partners.
What is BHG's ticker symbol?
The ticker symbol of BHG is BHG on OMXSTO.