About BHG
BHG is a publicly listed company based in Malmo (Sweden) founded in 2012. Home improvement products are provided by BHG in Sweden. It operates on a Direct-to-Consumer (D2C) model. The company has 1,590 employees. BHG has completed 7 acquisitions, including AH Trading, Arcecommerce and Furniturebox. Its website wearebhg.com draws about 10 thousand monthly visits. BHG offers products and services including Home Improvement Products and Home Furnishings. Its focus areas include Retail, E-commerce and Home Improvement. Its legal entity is BHG Group AB. Its competitors include Nordic Nest, KitchenTime and Confident Living.
Company details
BHG is established as one of the largest consumer e-commerce companies in the Nordics, with a significant presence across Europe and selected markets globally. The company is positioned as a key player in the European online pure-play retail sector, focusing on Home Improvement, including Do-It-Yourself and Home Furnishings. Operations are conducted through a portfolio of brands, ensuring a wide reach in the home improvement market.
- Headquarters Malmo, Sweden
- Employees 1,590
- Stage Public
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website wearebhg.com
- Social LinkedIn
- Legal Name Bhg Group Ab
- Annual Revenue$1.15 B (USD)6.23as on Dec 31, 2025
- Net Profit$15.78 M (USD)as on Dec 31, 2025
- EBITDA$79.9 M (USD)65.71as on Dec 31, 2025
- Investors
- Employee Count1,590
- Investments & AcquisitionsAH Trading
& 6 more
Products & Services of BHG
BHG offers a comprehensive portfolio of products and services, including Home Improvement Products and Home Furnishings.
Home improvement items are sold through online platforms.
Home furnishings are offered via online retail channels.
Funding Insights of BHG
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of BHG with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | Post-IPO | – | – |
1 investors in total: 1 institutional.
Investors in BHG
BHG has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Vitruvian Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments are directed toward expanding startups across sectors. | vitruvianpartners.com | London, United Kingdom |
Investor details for BHG
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People of BHG
10 people are tracked at BHG (6 in leadership, 4 in team); the tracked headcount is 1,590.
| Name | Role | Group |
|---|---|---|
Tero Tielinen | Ecommerce Director | Leadership |
Gustaf Öhrn | President and CEO | Leadership |
Tomi Uusitorppa | COO | Leadership |
Antti Haapala | Head Of Supply Chain | Leadership |
Maria Lemmetty | Chief Financial Officer | Leadership |
Eveliina Perkiö | Head Of People | Leadership |
Karoliina Öhrnberg | SEM Specialist | Team |
Matti Farrand | IT Support & Application Specialist | Team |
Virve Lähteenmäki | CIO BHG Group Finland | Team |
Jenni Vainio-Kaikuvuo | Solution Architect | Team |
Complete people profiles for BHG
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IPO & Listings of BHG
BHG is a publicly listed company on the OMXSTO with ticker symbol BHG in Sweden, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date29 Mar 2018
- Listed onNASDAQ OMX: BHG
- Listed entityBHG Group AB
- Exchange sectorRetail trade
- ISINSE0010948588
- Share price19.62 SEK (+1.08% on the day) · 2026-10-14
- Market capitalisation3,478,923,494.00 SEK
- Price to earnings39.5
- EPS (diluted, trailing year)0.50 SEK
- Volume (last session)44,478
Financials of BHG
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 10.58B SEK | 145.3M SEK | 735.9M SEK |
| 2024 | 9.96B SEK | -678.8M SEK | 444.1M SEK |
| 2023 | 11.79B SEK | -1.56B SEK | 412.5M SEK |
| 2022 | 13.43B SEK | 34.1M SEK | 285.9M SEK |
| 2021 | 12.67B SEK | 480.9M SEK | 1.04B SEK |
Detailed financial statements for BHG
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by BHG
BHG has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include AH Trading, Arcecommerce and Furniturebox.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online store offering a wide range of furniture and home decor products | trendrum.se | Kristianstad, Sweden | 2010 | Mar 2024 | •••• | |
E-commerce support services are provided to businesses. | ah-trading.de | Xanten, Germany | 2004 | Sep 2021 | •••• | |
Bathroom materials are distributed by Hafa BrandGroup in Sweden. | hafabg.com | Sweden | 2007 | Apr 2021 | •••• | |
Contract manufacturing of sports and leisure products is provided. | ip-agency.fi | Vantaa, Finland | 1999 | Feb 2021 | •••• | |
Multi-category home improvement products are retailed online. | nordicnest.com | Kalmar, Sweden | 2002 | Dec 2020 | •••• | |
Infrastructure solutions for utilities and landscaping are provided by Arcecommerce. | arcecommerce.se | Sweden | 0 | Jul 2019 | •••• | |
Indoor and outdoor furniture is retailed online by Furniturebox. | furniturebox.se | Helsingborg, Sweden | 2006 | Jun 2017 | •••• |
Complete acquisition details for BHG
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Timeline of BHG
10 dated milestones of BHG across 12 years, from founding to its latest funding, stage changes and deals.
- Founded BHG is founded.
- Acquisition Acquires Furniturebox.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Arcecommerce.
- Funding First funding round.
- Acquisition Acquires Nordic Nest.
- Acquisition Acquires IP-Agency Finland.
- Acquisition Acquires Hafa BrandGroup.
- Acquisition Acquires AH Trading.
- Acquisition Acquires Trendrum.
Competitors of BHG
BHG has 3 listed competitors in our database. They include Nordic Nest, KitchenTime and Confident Living.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nordicnest.com | 2002 | Kalmar, Sweden | Multi-category home improvement products are retailed online. | |||
| kitchentime.se | 2013 | Uppsala, Sweden | Home improvement products are retailed online by KitchenTime. | |||
| confidentliving.se | 2010 | Stockholm, Sweden | Online furniture retailer |
Detailed competitors of BHG
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Web traffic of BHG
The website of BHG (wearebhg.com) receives about 10K visits a month.
- Monthly visits10K
▲ 60.6% vs previous month
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Related news about Bhg
Complete news archive for BHG
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Frequently Asked Questions about BHG
BHG was founded in 2012 and raised its 1st funding round 8 years after it was founded.
BHG is headquartered in Malmo, Sweden.
BHG has 1,590 employees.
Annual revenue of BHG is $1.15B as on Dec 31, 2025.
BHG is established as one of the largest consumer e-commerce companies in the Nordics, with a significant presence across Europe and selected markets globally. The company is positioned as a key player in the European online pure-play retail sector, focusing on Home Improvement, including Do-It-Yourself and Home Furnishings. Operations are conducted through a portfolio of brands, ensuring a wide reach in the home improvement market.
BHG's top competitors include Nordic Nest, KitchenTime and Confident Living.
BHG offers Home Improvement Products and Home Furnishings.
Yes, BHG is publicly traded on OMXSTO under the ticker symbol BHG.
BHG has made 7 acquisitions, including AH Trading, Arcecommerce, and Furniturebox.
BHG has 1 investor. Key investors include Vitruvian Partners.
BHG operates through Bhg Group Ab.