About Trendrum
Trendrum is a company based in Kristianstad (Sweden) founded in 2010 was acquired by BHG in March 2024. Trendrum offers products and services including Sofas, Beds, and Outdoor Furniture. Trendrum operates in a competitive market with competitors including Furniturebox and CHAMELEON, among others.
- Headquarter Kristianstad, Sweden
- SectorsConsumer
- Website category Home and Garden
- Emailβ’β’β’β’β’β’β’β’
- Website trendrum.se
- Social LinkedIn Facebook Instagram
- Acquired by BHG (Mar 2024)
- Legal Name Trendrum Ab
Products & Services of Trendrum
Trendrum offers a comprehensive portfolio of products and services, including Sofas, Beds, and Outdoor Furniture.
Upholstered seating options for living rooms.
Comfortable sleeping solutions with storage options.
Items for gardens and patios.
Investors in Trendrum
Trendrum has secured backing from 1 investor. Prominent investors backing the company include BHG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Home improvement products are provided by BHG in Sweden. | 2012 | wearebhg.com | Malmo, Sweden |
Investor details for Trendrum
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- Complete investor list
- Round participation
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People of Trendrum
1 people are tracked at Trendrum (1 in leadership).
| Name | Role | Group |
|---|---|---|
Elias Holmer | Owner | Leadership |
Complete people profiles for Trendrum
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- Team structure
- Board tenure
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Timeline of Trendrum
2 dated milestones of Trendrum across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Trendrum is founded.
- Exit Acquired by BHG.
Competitors of Trendrum
Trendrum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Furniturebox and CHAMELEON, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| furniturebox.se | 2006 | Helsingborg, Sweden | – | – | Indoor and outdoor furniture is retailed online by Furniturebox. | |
| chameleonsweden.com | 2020 | Stockholm, Sweden | – | – | Operates an e-commerce store specializing in kids' furniture. |
Detailed competitors of Trendrum
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- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Trendrum
The website of Trendrum (trendrum.se) receives about 320.5K visits a month and ranks #164,696 among all websites worldwide, #2,304 in Home and Garden.
- Monthly visits320.5K
▲ 19.9% vs previous month
- Unique visitors135.1K
per month
- Global rank#164,696
among all websites
- Category rank#2,304
Home and Garden · Home and Garden
- Bounce rate47%
- Pages per visit2.5
- Average visit1 min 45 sec
- DevicesDesktop 15% Β· Mobile 85%
Websites whose visitors overlap most with Trendrum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
trademax.se | trademax.se | 100% | – | #84,819 | β |
chilli.se | chilli.se | 98% | – | #70,599 | β |
mio.se | mio.se | 95% | – | #12,212 | β |
jysk.se | jysk.se | 92% | – | #11,787 | β |
vidaxl.se | vidaxl.se | 89% | – | #55,472 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Trendrum
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Trendrum
Complete news archive for Trendrum
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Trendrum
10 companies that operate in the same segment as Trendrum (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Trendrum
Trendrum was founded in 2010.
Trendrum is headquartered in Kristianstad, Sweden. It is registered at Kristianstad, Skane, Sweden.
Trendrum was founded in 2010 and is based in Kristianstad, Sweden. Operations are conducted as an online retailer in the furniture and home decor sector. A selection of items including sofas, beds, shelves, chairs, tables, wardrobes, carpets, lamps, and kitchen utensils is provided via the domain trendrum.se. Ownership is held by Elias Holmer.
Trendrum's top competitors include Furniturebox and CHAMELEON.
Trendrum offers Sofas, Beds, and Outdoor Furniture.
Trendrum has 1 investor. Key investors include BHG.
Trendrum operates through Trendrum Ab.
Yes. Trendrum was acquired by BHG in March 2024.
The website of Trendrum receives about 321 thousand visits a month and ranks #164,696 among all websites worldwide.

