About Birch Benders
Birch Benders is a company based in Boulder (United States) founded in 2011 by Lizzi Ackerman and Matthew LaCasse was acquired by Hometown Food Company in January 2023.. Birch Benders has raised $6.27 million across 2 funding rounds from investors including Sovos Brands and Hometown Food Company. The company has 18 employees as of December 31, 2022. Birch Benders offers products and services including Pancake & Waffle Mixes, Baking Mixes, Toaster Waffles, and Syrup. Birch Benders operates in a competitive market with competitors including Mondelez International, Tiff's Treats, Simple Mills, Unibic and Haldiram, among others.
- Headquarter Boulder, United States
- Employees 18 as on 31 Dec, 2022
- Founders Lizzi Ackerman, Matthew LaCasse
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Birch Benders, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$6.27 M (USD)
in 2 rounds
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Latest Funding Round
$1.22 M (USD), Series A
Jul 09, 2019
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Investors
Sovos Brands
& 1 more
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Employee Count
18
as on Dec 31, 2022
- Acquired by
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Products & Services of Birch Benders
Birch Benders offers a comprehensive portfolio of products and services, including Pancake & Waffle Mixes, Baking Mixes, Toaster Waffles, and Syrup. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Just-add-water mixes for quick homemade pancakes and waffles
Mixes for desserts like brownies with high-quality ingredients
Pre-made waffles for easy breakfast preparation
Accompanying syrup for enhancing pancake flavors
Funding Insights of Birch Benders
Birch Benders has successfully raised a total of $6.27M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.22 million completed in July 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $1.2M
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First Round
First Round
(23 May 2018)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2019 | Amount | Series A - Birch Benders | Valuation |
investors |
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| May, 2018 | Amount | Series A - Birch Benders | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Birch Benders
Birch Benders has secured backing from 2 investors. Prominent investors backing the company include Sovos Brands and Hometown Food Company. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Food and beverage brands are owned, developed, and marketed globally.
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Founded Year | Domain | Location | |
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Multi-category dairy products are manufactured and distributed nationwide.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Birch Benders
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Birch Benders
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Birch Benders Comparisons
Competitors of Birch Benders
Birch Benders operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mondelez International, Tiff's Treats, Simple Mills, Unibic and Haldiram, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category convenience foods are produced and distributed globally.
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| domain | founded_year | HQ Location |
Cookies and brownies are manufactured and sold nationwide.
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| domain | founded_year | HQ Location |
Multi-category bakery snacks brand
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| domain | founded_year | HQ Location |
Multi-category snacks are manufactured and distributed by Unibic brand.
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| domain | founded_year | HQ Location |
Vegetarian snacks, sweets, beverages, and ready-to-eat meals are offered online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Birch Benders
Frequently Asked Questions about Birch Benders
When was Birch Benders founded?
Birch Benders was founded in 2011 and raised its 1st funding round 7 years after it was founded.
Where is Birch Benders located?
Birch Benders is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Who is the current CEO of Birch Benders?
Matthew LaCasse is the current CEO of Birch Benders. They have also founded this company.
Is Birch Benders a funded company?
Birch Benders is a funded company, having raised a total of $6.27M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5.05M, raised on May 23, 2018.
How many employees does Birch Benders have?
As of Dec 31, 2022, the latest employee count at Birch Benders is 18.
What does Birch Benders do?
Birch Benders is a brand of pancakes. Their products come in three categories such as organic, all natural, and specialty. Their products include various flavours of pancakes such as sweet potato, pumpkin spice, gingerbread spice, double chocolate peppermint, pumpkin spice. They sell their products online as well as through retailers such as Safeway, Sprouts, Whole Foods Market, Natural Grocers, Vitamin Shoppe.
Who are the top competitors of Birch Benders?
Birch Benders's top competitors include Tiff's Treats, Simple Mills and Mondelez International.
What products or services does Birch Benders offer?
Birch Benders offers Pancake & Waffle Mixes, Baking Mixes, Toaster Waffles, and Syrup.
Who are Birch Benders's investors?
Birch Benders has 2 investors. Key investors include Sovos Brands, and Hometown Food Company.
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