About Birds Eye
Birds Eye is a company based in London (United Kingdom) founded in 1938 was acquired by Permira in August 2006. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. Birds Eye offers products and services including Frozen Peas, Frozen Fish, Meat-Free Range, and Chicken Shop Range. Birds Eye operates in a competitive market with competitors including ID Fresh Food, Mash Direct, BOL Foods, Quorn Foods and Heck Food, among others.
- Headquarter London, United Kingdom
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Consumer
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- Legal Name Birds Eye Limited
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Products & Services of Birds Eye
Birds Eye offers a comprehensive portfolio of products and services, including Frozen Peas, Frozen Fish, Meat-Free Range, and Chicken Shop Range.
Frozen peas are offered for convenient meal preparation.
Frozen fish products are provided for easy cooking.
Meat-free frozen options are available for vegetarian diets.
Frozen chicken products are sold for quick meals.
Funding Insights of Birds Eye
Investors in Birds Eye
Birds Eye has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Permira and European Capital.
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Private debt is extended across multiple sectors by European Capital.
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Investments are made in technology, consumer, healthcare, and service sectors.
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Investor details for Birds Eye
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Investments & Acquisitions by Birds Eye
Investment portfolio details for Birds Eye
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Financial Statements - Birds Eye
Detailed financials for Birds Eye
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Birds Eye Comparisons
Peer comparison for Birds Eye
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Competitors of Birds Eye
Birds Eye operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ID Fresh Food, Mash Direct, BOL Foods, Quorn Foods and Heck Food, among others.
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Ready-to-cook wholesome food products are provided by ID Fresh Food.
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Frozen ready meals are produced and branded by Mash Direct.
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Meat-free frozen foods are offered as substitutes for meat products.
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Frozen ready meals are produced and branded by Heck Food.
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Detailed competitors of Birds Eye
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Latest news on Birds Eye
Complete news archive for Birds Eye
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Frequently Asked Questions about Birds Eye
Birds Eye was founded in 1938 and raised its 1st funding round 68 years after it was founded.
Birds Eye is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
A range of frozen food products, including peas, fish, chicken, and meat-free options, is offered by Birds Eye. The company operates within the consumer goods sector, focusing on convenient meal solutions. Sustainability strategies are emphasized, with reports and initiatives highlighted for environmental responsibility. Based in England, the brand is recognized for quality and innovation in frozen food categories.
Birds Eye's top competitors include ID Fresh Food, Quorn Foods and BOL Foods.
Birds Eye offers Frozen Peas, Frozen Fish, Meat-Free Range, and Chicken Shop Range.
Birds Eye has 2 investors. Key investors include Permira, and European Capital.