About Birds Eye
Birds Eye is a Consumer company based in London (United Kingdom) founded in 1938, and was acquired by Permira in August 2006. Frozen food products are manufactured and distributed by Birds Eye. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Its website birdseye.co.uk draws about 42 thousand monthly visits. Birds Eye offers products and services including Frozen Peas, Frozen Fish, Meat-Free Range, and Chicken Shop Range. Its focus areas include Consumer Goods, Food & Beverage and Frozen Food. Its legal entity is Birds Eye Limited. Its competitors include Mash Direct, BOL Foods and Quorn Foods; 1 of its 3 listed competitors has raised funding.
Company details
A range of frozen food products, including peas, fish, chicken, and meat-free options, is offered by Birds Eye. The company operates within the consumer goods sector, focusing on convenient meal solutions. Sustainability strategies are emphasized, with reports and initiatives highlighted for environmental responsibility. Based in England, the brand is recognized for quality and innovation in frozen food categories.
Products & Services of Birds Eye
Birds Eye offers a comprehensive portfolio of products and services, including Frozen Peas, Frozen Fish, Meat-Free Range, and Chicken Shop Range.
Frozen peas are offered for convenient meal preparation.
Frozen fish products are provided for easy cooking.
Meat-free frozen options are available for vegetarian diets.
Frozen chicken products are sold for quick meals.
Apps and channels of Birds Eye
its YouTube channel BirdsEyeChannel has 4.24K subscribers and 30 videos.
Videos from Birds Eye
The most watched videos on Birds Eye's YouTube channel, BirdsEyeChannel (4.24K subscribers). Click a video to play it here.
More on BirdsEyeChannel.
Funding Insights of Birds Eye
- Total Rounds 1
- Last Round Debt – Venture — $13.29M
- First Round $13.29M
(Dec 2006)
- Investors Count 1
All 1 funding rounds of Birds Eye with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2006 | $13.29M | Debt – Venture | – | – |
2 investors in total: 2 institutional.
Investors in Birds Eye
Birds Eye has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Permira and European Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt is extended across multiple sectors by European Capital. | 2005 | europeancapital.com | St. Peter Port, United Kingdom | |
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom |
Investor details for Birds Eye
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Timeline of Birds Eye
3 dated milestones of Birds Eye across 68 years, from founding to its latest funding, stage changes and deals.
- Founded Birds Eye is founded.
- Exit Acquired by Permira.
- Funding First funding round of $13.3M.
Competitors of Birds Eye
Birds Eye has 3 listed competitors in our database, 1 of them funded. They include Mash Direct, BOL Foods and Quorn Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mashdirect.com | 2004 | Comber, United Kingdom | 214 | Frozen ready meals are produced and branded by Mash Direct. | ||
| bolfoods.com | 2015 | London, United Kingdom | $7.78M | 17 | Brand of frozen foods | |
| quorn.com | 1985 | Stokesley, United Kingdom | 969 | Meat-free frozen foods are offered as substitutes for meat products. |
Detailed competitors of Birds Eye
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Birds Eye
The website of Birds Eye (birdseye.co.uk) receives about 41.8K visits a month and ranks #937,040 among all websites worldwide, #5,990 in Groceries.
- Monthly visits41.8K
▲ 18.6% vs previous month
- Unique visitors18.4K
per month
- Global rank#937,040
among all websites
- Category rank#5,990
Food and Drink · Groceries
- Bounce rate50%
- Pages per visit1.6
- Average visit30 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Birds Eye. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| arlafoods.co.uk | 100% | 680.7K | #304,756 | View details | |
whiteriverkitchens.co.uk | whiteriverkitchens.co.uk | 92% | #2,745,201 | – | |
shop.coop.co.uk | shop.coop.co.uk | 85% | #49,063 | – | |
| co-operative.coop | 83% | 68.1K | #510,554 | View details | |
weetabix.co.uk | weetabix.co.uk | 83% | #704,596 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Birds Eye
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- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Birds Eye
Complete news archive for Birds Eye
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Frequently Asked Questions about Birds Eye
Birds Eye was founded in 1938 and raised its 1st funding round 68 years after it was founded.
Birds Eye is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
A range of frozen food products, including peas, fish, chicken, and meat-free options, is offered by Birds Eye. The company operates within the consumer goods sector, focusing on convenient meal solutions. Sustainability strategies are emphasized, with reports and initiatives highlighted for environmental responsibility. Based in England, the brand is recognized for quality and innovation in frozen food categories.
Birds Eye's top competitors include Quorn Foods, BOL Foods and Mash Direct.
Birds Eye offers Frozen Peas, Frozen Fish, Meat-Free Range, and Chicken Shop Range.
Birds Eye has 2 investors. Key investors include Permira, and European Capital.
Birds Eye operates through Birds Eye Limited.
Yes. Birds Eye was acquired by Permira in August 2006.