About Birds Eye
Birds Eye is a company based in London (United Kingdom) founded in 1938 was acquired by Permira in August 2006. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Birds Eye offers products and services including Frozen Peas, Frozen Fish, Meat-Free Range, and Chicken Shop Range. Birds Eye operates in a competitive market with competitors including ID Fresh Food, Mash Direct, BOL Foods, Quorn Foods and Heck Food, among others.
- Headquarter London, United Kingdom
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Birds Eye Limited
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Products & Services of Birds Eye
Birds Eye offers a comprehensive portfolio of products and services, including Frozen Peas, Frozen Fish, Meat-Free Range, and Chicken Shop Range. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Frozen peas are offered for convenient meal preparation.
Frozen fish products are provided for easy cooking.
Meat-free frozen options are available for vegetarian diets.
Frozen chicken products are sold for quick meals.
Funding Insights of Birds Eye
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Venture — $13.3M
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First Round
First Round
(08 Dec 2006)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2006 | Amount | Debt – Venture - Birds Eye | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Birds Eye
Birds Eye has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Permira and European Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private debt is extended across multiple sectors by European Capital.
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Founded Year | Domain | Location | |
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Investments are made in technology, consumer, healthcare, and service sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Birds Eye
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Birds Eye
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Birds Eye Comparisons
Competitors of Birds Eye
Birds Eye operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ID Fresh Food, Mash Direct, BOL Foods, Quorn Foods and Heck Food, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Ready-to-cook wholesome food products are provided by ID Fresh Food.
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| domain | founded_year | HQ Location |
Frozen ready meals are produced and branded by Mash Direct.
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| domain | founded_year | HQ Location |
Brand of frozen foods
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| domain | founded_year | HQ Location |
Meat-free frozen foods are offered as substitutes for meat products.
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| domain | founded_year | HQ Location |
Frozen ready meals are produced and branded by Heck Food.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Birds Eye
Frequently Asked Questions about Birds Eye
When was Birds Eye founded?
Birds Eye was founded in 1938 and raised its 1st funding round 68 years after it was founded.
Where is Birds Eye located?
Birds Eye is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
What does Birds Eye do?
A range of frozen food products, including peas, fish, chicken, and meat-free options, is offered by Birds Eye. The company operates within the consumer goods sector, focusing on convenient meal solutions. Sustainability strategies are emphasized, with reports and initiatives highlighted for environmental responsibility. Based in England, the brand is recognized for quality and innovation in frozen food categories.
Who are the top competitors of Birds Eye?
Birds Eye's top competitors include ID Fresh Food, Quorn Foods and BOL Foods.
What products or services does Birds Eye offer?
Birds Eye offers Frozen Peas, Frozen Fish, Meat-Free Range, and Chicken Shop Range.
Who are Birds Eye's investors?
Birds Eye has 2 investors. Key investors include Permira, and European Capital.