About Mash Direct
Mash Direct is a company based in Comber (United Kingdom) founded in 2004 by Martin Hamilton and Tracy Hamilton.. Mash Direct offers products and services including Skin On Wedges and Mash Pots. Mash Direct operates in a competitive market with competitors including ID Fresh Food, Birds Eye, BOL Foods, Quorn Foods and Heck Food, among others.
- Headquarter Comber, United Kingdom
- Founders Martin Hamilton, Tracy Hamilton
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Mash Direct Limited
- Date of Incorporation 18 Dec, 2003
- Jurisdiction NEWTOWNARDS, COUNTY DOWN
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$13.07 M (USD), Debt – Conventional
Jan 27, 2020
- Investors
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Employee Count
Employee Count
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Products & Services of Mash Direct
Mash Direct offers a comprehensive portfolio of products and services, including Skin On Wedges and Mash Pots. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Crispy potato slices for easy cooking and meals
Pre-made mash with flavors for quick consumption
Funding Insights of Mash Direct
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Conventional — $13.1M
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First Round
First Round
(27 Jan 2020)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2020 | Amount | Debt – Conventional - Mash Direct | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Mash Direct
Mash Direct has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include HSBC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Universal banking and financial advisory services are provided globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mash Direct
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mash Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mash Direct Comparisons
Competitors of Mash Direct
Mash Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ID Fresh Food, Birds Eye, BOL Foods, Quorn Foods and Heck Food, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Ready-to-cook wholesome food products are provided by ID Fresh Food.
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Frozen food products are manufactured and distributed by Birds Eye.
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| domain | founded_year | HQ Location |
Brand of frozen foods
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| domain | founded_year | HQ Location |
Meat-free frozen foods are offered as substitutes for meat products.
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| domain | founded_year | HQ Location |
Frozen ready meals are produced and branded by Heck Food.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mash Direct
Frequently Asked Questions about Mash Direct
When was Mash Direct founded?
Mash Direct was founded in 2004 and raised its 1st funding round 16 years after it was founded.
Where is Mash Direct located?
Mash Direct is headquartered in Comber, United Kingdom. It is registered at Comber, Northern Ireland, United Kingdom.
What does Mash Direct do?
Mash Direct was established in 2004 by Martin Hamilton and Tracy Hamilton in Comber, United Kingdom. The company operates within the food industry, focusing on the production and distribution of frozen ready meals. Operations are based in the UK, where meals are prepared for national and potential international markets. The brand emphasizes practical, pre-cooked food options for everyday consumption, with supply chains managed from the Comber facility.
Who are the top competitors of Mash Direct?
Mash Direct's top competitors include ID Fresh Food, Quorn Foods and BOL Foods.
What products or services does Mash Direct offer?
Mash Direct offers Skin On Wedges and Mash Pots.
Who are Mash Direct's investors?
Mash Direct has 1 investor. Key investors include HSBC.
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