About Mash Direct
Mash Direct is a Consumer company based in Comber (United Kingdom) founded in 2004 by Martin Hamilton and Tracy Hamilton. Frozen ready meals are produced and branded by Mash Direct. Mash Direct offers products and services including Skin On Wedges and Mash Pots. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Ready to Eat Meals. Its legal entity is MASH DIRECT LIMITED. Its competitors include Birds Eye, BOL Foods and Quorn Foods; 1 of its 3 listed competitors has raised funding.
Company details
Mash Direct was established in 2004 by Martin Hamilton and Tracy Hamilton in Comber, United Kingdom. The company operates within the food industry, focusing on the production and distribution of frozen ready meals. Operations are based in the UK, where meals are prepared for national and potential international markets. The brand emphasizes practical, pre-cooked food options for everyday consumption, with supply chains managed from the Comber facility.
- Latest Funding Round$13.07M (USD), Debt – Conventional
Jan 2020
- Investors
Products & Services of Mash Direct
Mash Direct offers a comprehensive portfolio of products and services, including Skin On Wedges and Mash Pots.
Crispy potato slices for easy cooking and meals
Pre-made mash with flavors for quick consumption
Apps and channels of Mash Direct
its YouTube channel Mash Direct has 388 subscribers and 30 videos.
Videos from Mash Direct
The most watched videos on Mash Direct's YouTube channel, Mash Direct (388 subscribers). Click a video to play it here.
More on Mash Direct.
Funding Insights of Mash Direct
- Total Rounds 1
- Last Round Debt – Conventional — $13.07M
- First Round $13.07M
(Jan 2020)
- Investors Count 1
All 1 funding rounds of Mash Direct with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $13.07M | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Mash Direct
Mash Direct has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include HSBC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Universal banking and financial advisory services are provided globally. | 1865 | hsbc.com | London, United Kingdom |
Investor details for Mash Direct
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mash Direct
2 people are tracked at Mash Direct (2 in leadership).
| Name | Role | Group |
|---|---|---|
Martin Hamilton | Founder | Leadership |
Tracy Hamilton | Founder | Leadership |
Complete people profiles for Mash Direct
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Mash Direct
2 dated milestones of Mash Direct across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Mash Direct is founded.
- Funding First funding round of $13.1M.
Competitors of Mash Direct
Mash Direct has 3 listed competitors in our database, 1 of them funded. They include Birds Eye, BOL Foods and Quorn Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| birdseye.co.uk | 1938 | London, United Kingdom | 196 | Frozen food products are manufactured and distributed by Birds Eye. | ||
| bolfoods.com | 2015 | London, United Kingdom | $7.78M | 17 | Brand of frozen foods | |
| quorn.com | 1985 | Stokesley, United Kingdom | 969 | Meat-free frozen foods are offered as substitutes for meat products. |
Detailed competitors of Mash Direct
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mash Direct
The website of Mash Direct (mashdirect.com) receives about 3.4K visits a month.
- Monthly visits3.4K
▼ 11.2% vs previous month
Websites whose visitors overlap most with Mash Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nutracheck.com | nutracheck.com | 100% | #1,224,173 | – | |
| freshgourmet.com | 97% | View details | |||
| idahoanfoodservice.com | 88% | #2,199,506 | View details | ||
laverysbelfast.com | laverysbelfast.com | 60% | #3,535,784 | – | |
| herrs.com | 58% | #370,034 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Mash Direct
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Mash Direct
Complete news archive for Mash Direct
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Mash Direct
Mash Direct was founded in 2004 and raised its 1st funding round 16 years after it was founded.
Mash Direct is headquartered in Comber, United Kingdom. It is registered at Comber, Northern Ireland, United Kingdom.
Mash Direct was established in 2004 by Martin Hamilton and Tracy Hamilton in Comber, United Kingdom. The company operates within the food industry, focusing on the production and distribution of frozen ready meals. Operations are based in the UK, where meals are prepared for national and potential international markets. The brand emphasizes practical, pre-cooked food options for everyday consumption, with supply chains managed from the Comber facility.
Mash Direct's top competitors include Quorn Foods, BOL Foods and Birds Eye.
Mash Direct offers Skin On Wedges and Mash Pots.
Mash Direct has 1 investor. Key investors include HSBC.
Mash Direct operates through Mash Direct Limited.