Bitly

New York, United States Founded: 2008 • Age: 18 yrs
Cloud-based URL shortening and link tracking services are offered.
Request Access

About Bitly

Bitly is a company based in New York (United States) founded in 2008 by Nathan Folkman and John Borthwick.. Bitly has raised $119.9 million across 11 funding rounds from investors including Khosla Ventures, Social Leverage and U.S. Department of Education. The company has 193 employees as of December 31, 2023. Bitly has completed 1 acquisition, including Egoditor. Bitly offers products and services including URL Shortener, QR Code Generator, Analytics, and Landing Pages. Bitly operates in a competitive market with competitors including GoLinks, PicSee, IP Logger and Chatwith, among others.

  • Headquarter New York, United States
  • Employees 193 as on 31 Dec, 2023
  • Founders Nathan Folkman, John Borthwick
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Bitly Inc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $119.9 M (USD)

    in 11 rounds

  • Latest Funding Round
    $63 M (USD), Series D

    Jul 12, 2017

  • Investors
  • Employee Count
    193

    as on Dec 31, 2023

  • Investments & Acquisitions
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Bitly

Bitly offers a comprehensive portfolio of products and services, including URL Shortener, QR Code Generator, Analytics, and Landing Pages. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for shortening and tracking URLs for online sharing

Service for creating customizable QR codes for businesses

Platform for monitoring clicks and scans on links and codes

No-code tool for building mobile-friendly web pages

Funding Insights of Bitly

Bitly has successfully raised a total of $119.9M across 11 strategic funding rounds. The most recent funding activity was a Series D round of $63 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 11
  • Last Round Series D — $63.0M
  • First Round

    (01 Jun 2008)

  • Investors Count 20
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2017 Amount Series D - Bitly Valuation Spectrum Equity
Jul, 2012 Amount Series C - Bitly Valuation Khosla Ventures
Jul, 2012 Amount Series C - Bitly Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Bitly

Bitly has secured backing from 20 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Khosla Ventures, Social Leverage and U.S. Department of Education. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Growth equity investments and partnerships in finance and related sectors.
Founded Year Domain Location
US focused VC firm
Founded Year Domain Location
VC firm investing in seed and early stage companies in the US
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Bitly

Bitly has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Egoditor. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Web-based software is utilized for QR code generation and marketing.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Bitly

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Bitly Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Bitly

Bitly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GoLinks, PicSee, IP Logger and Chatwith, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based link shortening platform is provided for team SEO management.
domain founded_year HQ Location
Cloud-based URL shortening and analytics tools are provided for businesses.
domain founded_year HQ Location
Provides cloud-based tools for URL shortening.
domain founded_year HQ Location
WhatsApp links are shortened and managed through this platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Bitly

When was Bitly founded?

Bitly was founded in 2008.

Where is Bitly located?

Bitly is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Bitly a funded company?

Bitly is a funded company, having raised a total of $119.9M across 11 funding rounds to date. The company's 1st funding round was a Series C of $15M, raised on Jun 01, 2008.

How many employees does Bitly have?

As of Dec 31, 2023, the latest employee count at Bitly is 193.

What does Bitly do?

Bitly was founded in 2008 and is headquartered in New York, United States. Operations focus on the software sector, providing cloud-based URL shortening solutions. Link management software is utilized by marketers to condense URLs and monitor their performance across social media and the public web. Customizable links can be generated and distributed through various channels, including email, SMS, display ads, and social platforms.

Who are the top competitors of Bitly?

Bitly's top competitors include GoLinks, Chatwith and PicSee.

What products or services does Bitly offer?

Bitly offers URL Shortener, QR Code Generator, Analytics, and Landing Pages.

How many acquisitions has Bitly made?

Bitly has made 1 acquisition, including Egoditor.

Who are Bitly's investors?
Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available