About Bitly
Bitly is a Technology company based in New York (United States) founded in 2008 by Nathan Folkman and John Borthwick. Cloud-based URL shortening and link tracking services are offered. Bitly has raised $119.9 million across 11 funding rounds from investors including Khosla Ventures, Social Leverage and U.S. Department of Education. The company has 193 employees. Bitly has completed 1 acquisition, including Egoditor. Its website bitly.com draws about 6.1 million monthly visits. Bitly offers products and services including URL Shortener, QR Code Generator, Analytics, and Landing Pages. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Distribution. Its legal entity is Bitly Inc. Its competitors include GoLinks and IP Logger; 1 of its 2 listed competitors has raised funding.
Company details
Bitly was founded in 2008 and is headquartered in New York, United States. Operations focus on the software sector, providing cloud-based URL shortening solutions. Link management software is utilized by marketers to condense URLs and monitor their performance across social media and the public web. Customizable links can be generated and distributed through various channels, including email, SMS, display ads, and social platforms.
- Total Equity Funding$119.9M (USD)
in 11 rounds
- Latest Funding Round$63M (USD), Series D
Jul 2017
- InvestorsKhosla Ventures
& 19 more
- Employee Count193
- Investments & Acquisitions
Products & Services of Bitly
Bitly offers a comprehensive portfolio of products and services, including URL Shortener, QR Code Generator, Analytics, and Landing Pages.
Tool for shortening and tracking URLs for online sharing
Service for creating customizable QR codes for businesses
Platform for monitoring clicks and scans on links and codes
No-code tool for building mobile-friendly web pages
Apps and channels of Bitly
Bitly publishes 1 mobile app.
Funding Insights of Bitly
Bitly has successfully raised a total of $119.9M across 11 strategic funding rounds. The most recent funding activity was a Series D round of $63 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $119.9M
- Total Rounds 11
- Last Round Series D — $63M
- First Round $1.5M
(Jun 2008)
- Investors Count 20
Latest 10 of 11 funding rounds of Bitly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2017 | $63M | Series D | – | Spectrum Equity | – |
| Jul 2012 | $15M | Series C | – | Khosla Ventures | |
| Jul 2012 | $15M | Series C | – | – | |
| Mar 2012 | $1.4M | Series B | – | – | – |
| Oct 2010 | $10M | Series B | – | RRE Ventures | |
| Oct 2010 | $10M | Series B | – | – | – |
| Feb 2010 | $1.5M | Debt – Conventional | – | – | |
| May 2009 | Grant | – | – | ||
| Mar 2009 | $2M | Series A | – | O'Reilly AlphaTech Ventures, Social Leverage | |
| Mar 2009 | $2M | Series A | – | – | – |
20 investors in total: 11 institutional and 9 angel.
Investors in Bitly
Bitly has secured backing from 20 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Khosla Ventures, Social Leverage and U.S. Department of Education.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments and partnerships in finance and related sectors. | spectrumequity.com | |||
US focused VC firm | oatv.com | San Francisco, United States | ||
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Investing in creators, organizing AI events, and building community in New York. | betaworks.com | |||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
David Shen Ventures, LLC is engaged in advising internet startups. | 2006 | davidshenventures.com | ||
Venture capital is invested in multiple sectors by Uncork Capital. | uncorkcapital.com | Palo Alto, United States | ||
Venture capital firm and fund of funds focused on fintech, Adtech, and multiple sectors | 2009 | socialleverage.com | Scottsdale, United States |
Investor details for Bitly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Bitly
3 people are tracked at Bitly (3 in leadership); the tracked headcount is 193.
| Name | Role | Group |
|---|---|---|
Nathan Folkman | Co-Founder | Leadership |
John Borthwick | Co-Founder | Leadership |
Toby Gabriner | Strategic Advisor | Leadership |
Complete people profiles for Bitly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Bitly
Bitly has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Egoditor.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Web-based software is utilized for QR code generation and marketing. | egoditor.com | Bielefeld, Germany | 2009 | Dec 2021 | •••• |
Complete acquisition details for Bitly
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Bitly
4 dated milestones of Bitly across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Bitly is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series D, of $63.0M.
- Acquisition Acquires Egoditor.
Competitors of Bitly
Bitly has 2 listed competitors in our database, 1 of them funded. They include GoLinks and IP Logger.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| golinks.io | 2016 | San Jose, United States | $27.15M | Cloud-based link shortening platform is provided for team SEO management. | ||
| iplogger.org | 2011 | United States | Provides cloud-based tools for URL shortening. |
Detailed competitors of Bitly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Bitly
The website of Bitly (bitly.com) receives about 6.1M visits a month and ranks #8,972 among all websites worldwide, #1,250 in Computers Electronics and Technology.
- Monthly visits6.1M
▲ 1.8% vs previous month
- Unique visitors2.8M
per month
- Global rank#8,972
among all websites
- Category rank#1,250
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate45%
- Pages per visit3.9
- Average visit2 min 05 sec
- DevicesDesktop 64% · Mobile 36%
Websites whose visitors overlap most with Bitly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tinyurl.com | tinyurl.com | 100% | #1,660 | – | |
tiny.cc | tiny.cc | 80% | #38,576 | – | |
shorturl.at | shorturl.at | 80% | #8,567 | – | |
ow.ly | ow.ly | 63% | #60,896 | – | |
| is.gd | 63% | 3.3M | #22,771 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bitly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Bitly (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Bitly
Complete news archive for Bitly
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Frequently Asked Questions about Bitly
Bitly was founded in 2008.
Bitly is headquartered in New York, United States. It is registered at New York, New York, United States.
Bitly is a funded company, having raised a total of $119.9M across 11 funding rounds to date. The company's 1st funding round was a Series A of $2M, raised on Jun 2008.
Bitly has 193 employees.
Bitly was founded in 2008 and is headquartered in New York, United States. Operations focus on the software sector, providing cloud-based URL shortening solutions. Link management software is utilized by marketers to condense URLs and monitor their performance across social media and the public web. Customizable links can be generated and distributed through various channels, including email, SMS, display ads, and social platforms.
Bitly offers URL Shortener, QR Code Generator, Analytics, and Landing Pages.
Bitly has made 1 acquisition, including Egoditor.
Bitly has 20 investors. Key investors include Khosla Ventures, Social Leverage, U.S. Department of Education, Spectrum Equity, and O'Reilly AlphaTech Ventures.
Bitly operates through Bitly Inc.
Yes. Bitly publishes Bitly: Connections Platform.
The website of Bitly receives about 6.1 million visits a month and ranks #8,972 among all websites worldwide.