About Blockthrough
Blockthrough is a Media & Entertainment company based in Toronto (Canada) founded in 2016, and was acquired by eyeo in November 2022. Ad blocker evasion technology is supplied to online publishers. It operates in the Media & Entertainment and Technology sectors. Blockthrough has raised $2.6 million across 1 funding round from investors including eyeo. Blockthrough has completed 2 acquisitions, including PageFair and Uponit. Its website blockthrough.com draws about 19 thousand monthly visits. Its focus areas include Enterprise Applications, AdTech, Analytics and Ad-block.
Company details
Blockthrough was established in 2016 in Toronto, Canada, within the ad technology sector. A platform is offered to ad exchanges, networks, and publishers to address ad blocker interference. Blocked ad impressions are recovered by rendering advertisements undetectable at the source code level. Publisher content is reassembled alongside ads, enabling monetization of adblock-affected users across digital platforms.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website blockthrough.com
- Social LinkedIn X Facebook
- Acquired by eyeo (Nov 2022)
Funding Insights of Blockthrough
Blockthrough has successfully raised a total of $2.6M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.6 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.6M
- Total Rounds 1
- Last Round Seed — $2.6M
- First Round $2.6M
(Oct 2018)
All 1 funding rounds of Blockthrough with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $2.6M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Blockthrough
Blockthrough has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include eyeo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Ad-filtering technology is developed by eyeo for better online experiences. | 2011 | eyeo.com | Cologne, Germany |
Investor details for Blockthrough
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Blockthrough
26 people are tracked at Blockthrough (6 in leadership, 6 in board & advisors, 14 in team).
| Name | Role | Group |
|---|---|---|
Graham Michels | Head Of Monetization | Leadership |
Brian Olson | Director, Business Development | Leadership |
Paul Monninger | Director, Business Development | Leadership |
Leela Fallah | Director, Publisher Success | Leadership |
Rikki Decker | Head Of Client Services | Leadership |
Stephen Mccaffrey | Senior Director, Business Development | Leadership |
Andy Atherton | Advisor | Board & advisors |
Seth Demsey | Advisor | Board & advisors |
Jill Orr | Advisor | Board & advisors |
Paul Bannister | Advisor | Board & advisors |
Ari Paparo | Advisor | Board & advisors |
Brian O'Kelley | Advisor | Board & advisors |
Charles Augello | Manager, Publisher Success | Team |
Trevor Thomas | SVP of Revenue | Team |
Charles Nguyen | Deal Desk Manager | Team |
Diogo Monteiro | Manager, Backend Engineering | Team |
Barb Mayo | Senior Publisher Success Manager | Team |
Renée Rosario | Publisher Success Manager | Team |
Ali N. | Tech Lead, Senior Software Engineer | Team |
Zhongshi Xi | Senior Software Engineer, Team Lead | Team |
6 more people are available in the full profile.
Complete people profiles for Blockthrough
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Blockthrough
Blockthrough has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include PageFair and Uponit.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AdBlock add-ons are detected in real time for publishers. | uponit.com | Tel Aviv, Israel | 2015 | Jan 2020 | •••• | |
Adblock detection tools and supplementary ads are provided to publishers. | pagefair.com | Dublin, Ireland | 2012 | Nov 2018 | •••• |
Complete acquisition details for Blockthrough
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Web traffic of Blockthrough
The website of Blockthrough (blockthrough.com) receives about 19.4K visits a month and ranks #1,451,389 among all websites worldwide, #3,185 in Online Marketing.
- Monthly visits19.4K
▲ 3.5% vs previous month
- Unique visitors7.6K
per month
- Global rank#1,451,389
among all websites
- Category rank#3,185
Business and Consumer Services · Online Marketing
- Bounce rate38%
- Pages per visit1.7
- Average visit15 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Blockthrough. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bidscube.com | 100% | #904,216 | View details | ||
| geoedge.com | 94% | #633,212 | View details | ||
| admonsters.com | 83% | #1,070,857 | View details | ||
| oko.uk | 83% | View details | |||
| adtelligent.com | 83% | #357,465 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Blockthrough
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- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Blockthrough
Complete news archive for Blockthrough
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Frequently Asked Questions about Blockthrough
Blockthrough was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Blockthrough is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Blockthrough is a funded company, having raised a total of $2.6M across 1 funding round to date. The company's 1st funding round was a Seed of $2.6M, raised on Oct 2018.
Blockthrough was established in 2016 in Toronto, Canada, within the ad technology sector. A platform is offered to ad exchanges, networks, and publishers to address ad blocker interference. Blocked ad impressions are recovered by rendering advertisements undetectable at the source code level. Publisher content is reassembled alongside ads, enabling monetization of adblock-affected users across digital platforms.
Blockthrough has 1 investor. Key investors include eyeo.
Yes. Blockthrough was acquired by eyeo in November 2022.