About bloomon
bloomon is a company based in Amsterdam (Netherlands) founded in 2014 was acquired by Bloom & Wild in April 2021. bloomon has raised $35.42 million across 3 funding rounds from investors including Bloom & Wild, Rabobank and Partech Partners. bloomon operates in a competitive market with competitors including FTD, Bloomgift, Regiobloemist and Lisa Faber Bloemen, among others.
- Headquarter Amsterdam, Netherlands
- SectorsRetail
- Website bloomon.nl
- Social LinkedIn X
- Acquired by Bloom & Wild (Apr 2021)
- Total Equity Funding$35.42M (USD)
in 3 rounds
- Latest Funding Round$8.48M (USD), Series B
Mar 2019
- InvestorsBloom & Wild
& 5 more
- Acquired byBloom & Wild
(Apr 2021)
Funding Insights of bloomon
bloomon has successfully raised a total of $35.42M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $8.48 million completed in March 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35.42M
- Total Rounds 3
- Last Round Series B — $8.48M
- First Round $3.94M
(Sep 2015)
- Investors Count 4
All 3 funding rounds of bloomon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2019 | $8.48M | Series B | – | Rabobank | – |
| Feb 2017 | $23M | Series B | – | Fortino Capital, Partech Partners | – |
| Sep 2015 | $3.94M | Series A | – | Inkef |
6 investors in total: 5 institutional and 1 angel.
Investors in bloomon
bloomon has secured backing from 6 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Bloom & Wild, Rabobank and Partech Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fortino Capital is focused on supporting B2B software businesses. | 2013 | fortinocapital.com | Antwerp, Belgium | |
Venture capital is provided to global tech startups and scale-ups. | 1982 | partechpartners.com | Paris, France | |
AI, deeptech, and healthcare tech companies are funded by Inkef. | – | inkef.com | Amsterdam, Netherlands | |
Commercial banking services are provided by Rabobank from Utrecht, Netherlands. | 1972 | rabobank.com | Utrecht, Netherlands | |
AG Aron Gelbard | - | – | unknown_7c8c573120f344d28 | - |
Flowers are delivered via an online subscription platform. | 2013 | bloomandwild.com | London, United Kingdom |
Investor details for bloomon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of bloomon
21 people are tracked at bloomon (1 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Marie-Flore de Jongh | Brand & Range Director | Leadership |
Daniëlle Schoop | Brand Lead | Team |
Mariana do Valle | Retention Lead | Team |
Maud van Den Tillaart | People Experience Lead | Team |
Valerie Koorn | Senior Office And People Experience Associate | Team |
Lene van Alten | Supply Chain Analyst | Team |
Dick Snel | Short-term Buyer | Team |
Ruben Buijs | Buying Manager | Team |
Tom van de Werken | Inkoper | Team |
Daisy Deurloo | Productie Stylist | Team |
Alexandra van Slooten | Senior Marketing Manager | Team |
Anastasiia Kostiuk | Senior Paid Search Manager | Team |
Casper de Gaaij | Boekettenbezorger | Team |
Cédric Jean Pierre Pradel | Photography Manager | Team |
Rosie Klein Overmeen | Customer Service Agent | Team |
Izabela Borowska | Production Manager | Team |
Manon Bakker | Senior Manager Supply Chain Management | Team |
Ester Taylor | Senior Production Stylist | Team |
Chryssa Alevizou | Senior Retention Associate | Team |
Jos Nuijten | Senior Copywriter | Team |
1 more people are available in the full profile.
Complete people profiles for bloomon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of bloomon
4 dated milestones of bloomon across 7 years, from founding to its latest funding, stage changes and deals.
- Founded bloomon is founded.
- Funding First funding round of $3.9M.
- Funding Latest funding round, Series B, of $8.5M.
- Exit Acquired by Bloom & Wild.
Competitors of bloomon
bloomon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FTD, Bloomgift, Regiobloemist and Lisa Faber Bloemen, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ftdcompanies.com | 1910 | Chicago, United States | – | – | FTD is recognized as a premier online floral delivery service. | |
| bloomgift.nl | 2017 | Aalsmeer, Netherlands | – | – | Online platform for ordering and delivering flowers, plants, and occasion gifts. | |
| regiobloemist.nl | 1995 | Rotterdam, Netherlands | – | – | Online platform for ordering and delivering flowers, plants, and gifts in the Netherlands. | |
| lisafaberbloemen.nl | 2018 | Surhuisterveen, Netherlands | – | – | Sells flower bouquets, wedding arrangements, and provides nationwide delivery services. |
Detailed competitors of bloomon
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- Full competitor set
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Web traffic of bloomon
The website of bloomon (bloomon.nl) receives about 87.1K visits a month.
- Monthly visits87.1K
▼ 11.9% vs previous month
Websites whose visitors overlap most with bloomon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
topbloemen.nl | topbloemen.nl | 100% | – | #171,974 | – |
| fleurop.nl | 95% | – | #180,959 | View details | |
euroflorist.nl | euroflorist.nl | 88% | – | #373,876 | – |
boeketcadeau.nl | boeketcadeau.nl | 82% | – | #938,986 | – |
debloemist.nl | debloemist.nl | 80% | – | #1,609,498 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for bloomon
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- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Bloomon
Complete news archive for bloomon
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to bloomon
10 companies that operate in the same segment as bloomon (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 301 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | – | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | – | – | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 |
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Frequently Asked Questions about bloomon
bloomon was founded in 2014 and raised its 1st funding round 1 year after it was founded.
bloomon is headquartered in Amsterdam, Netherlands.
bloomon is a funded company, having raised a total of $35.42M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.94M, raised on Sep 2015.
Bloomon was established in 2014 in Amsterdam, Netherlands, within the e-commerce and gifting sector. An online platform is maintained for delivering flowers through subscription models. Bouquets are assembled from varieties including roses, lilies, tulips, and carnations, tailored to user preferences in size and style. Periodic plans are offered for purchases, accompanied by free delivery services across the region.
bloomon's top competitors include FTD, Bloomgift and Regiobloemist.
bloomon has 6 investors. Key investors include Bloom & Wild, Rabobank, Partech Partners, Fortino Capital, and Inkef.
Yes. bloomon was acquired by Bloom & Wild in April 2021.