About Bloom & Wild
Bloom & Wild is a company based in London (United Kingdom) founded in 2013 by Aron Grisha Gelbard. Bloom & Wild has raised $171.47 million across 10 funding rounds from investors including Camilla Dolan, General Catalyst and Index Ventures. Bloom & Wild has completed 2 acquisitions, including Bergamotte and bloomon. Bloom & Wild operates in a competitive market with competitors including Floward, Arena Flowers, Flowerbx, Freddie's Flowers and FTD, among others.
- Headquarter London, United Kingdom
- Founders Aron Grisha Gelbard
- Stage Minicorn
- SectorsRetail
- Website category Lifestyle · Gifts and Flowers
- Email••••••••
- Phone•••• ••••
- Website bloomandwild.com
- Social LinkedIn X Facebook
- Legal Name Bloom And Wild Limited
- Date of Incorporation 26 Feb, 2013
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$171.47M (USD)
in 10 rounds
- Latest Funding Round$41.51M (USD), Series D
Jul 2021
- InvestorsGeneral Catalyst
& 13 more
- Investments & AcquisitionsBergamotte
& 1 more
Apps and channels of Bloom & Wild
Bloom & Wild publishes 1 mobile app with over 500K+ downloads.
Funding Insights of Bloom & Wild
Bloom & Wild has successfully raised a total of $171.47M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $41.51 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $171.47M
- Total Rounds 10
- Last Round Series D — $41.51M
- Investors Count 14
All 10 funding rounds of Bloom Wild with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $27.67M | Debt – Conventional | – | – | – |
| Jul 2021 | $41.51M | Series D | – | General Catalyst, Index Ventures | |
| Jan 2021 | $101.86M | Series D | – | General Catalyst | |
| Jan 2020 | – | Series C | – | – | – |
| Oct 2019 | – | Series B | – | – | – |
| Oct 2018 | $19.54M | Series B | $92.8M | Piper | |
| Feb 2017 | $4.68M | Series A | $24.1M | Burda Principal Investments | |
| Jul 2015 | $3.88M | Series A | $••••• | MMC Ventures | |
| May 2014 | – | Seed | – | – | – |
| Jul 2013 | – | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2018 | $92.8M | •••••••• |
| Feb 2017 | $24.1M | •••••••• |
| Jul 2015 | $••••• | •••••••• |
Full valuation and stage history of Bloom Wild
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $92.8M (Oct 2018). 14 investors in total: 12 institutional and 2 angel.
Investors in Bloom & Wild
Bloom & Wild has secured backing from 14 investors, including angel and venture fund investors. Prominent investors backing the company include Camilla Dolan, General Catalyst and Index Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and transformation services for entrepreneurs in technology and finance sectors. | – | generalcatalyst.com | - | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Mature stage tech-focused VC investment company funding companies in Europe, Asia and the US | – | burdaprincipalinvestments.com | Munich, Germany | |
Seed and series-A investments are made in technology companies. | – | mmc.vc | London, United Kingdom | |
Private equity investments in Europe are managed by Novator Partners. | – | novator.co.uk | London, United Kingdom | |
Multiple sectors are invested in by Pecten Capital's venture firm. | – | pectencapital.com | London, United Kingdom | |
Venture capital fund focused on multiple sectors | – | d4ventures.com | London, United Kingdom | |
Venture capital firm backed by Novel Group | – | noveltmtventures.tcc.mode | New York, United States | |
Venture capital firm backed by the Sinar Mass Group | – | latitudevp.com | Jakarta, Indonesia | |
Piper is engaged in building and investing in brand legends. | – | piper.co.uk | London, United Kingdom |
Investor details for Bloom Wild
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Bloom & Wild
108 people are tracked at Bloom & Wild (45 in leadership, 63 in team).
| Name | Role | Group |
|---|---|---|
Aron Grisha Gelbard | Co-Founder & CEO | Leadership |
Devin Sinclair | COO | Leadership |
Sam Blackett | UK Commercial Director | Leadership |
Camille Fitoussi | Chief Commercial Officer | Leadership |
Henry Mower | VP Operations | Leadership |
Hannah Gwyther | Head of Supply & Demand | Leadership |
Oskar Pearson | Director Of Engineering | Leadership |
Theo Ropel | Head Of Bloomon Ecommerce & Commercial Strategy Optimisation | Leadership |
Tonci Kokan | Head of Data | Leadership |
Aron Gelbard | Co-Founder & CEO | Leadership |
Fiona Mullan | Chief People Officer | Leadership |
Charlotte Langley | Chief Marketing Officer | Leadership |
Jo Reason | Brand & Range Director | Leadership |
Jane Bright | VP People | Leadership |
Caitlin Povall | Head Of People Operations | Leadership |
Foekje Croles | Head Of Legal | Leadership |
Victoria Freitas | Head Of People | Leadership |
🌻 Joe Tinston | Chief Product & Technology Officer | Leadership |
Laura Rees Weeden | Creative Director | Leadership |
Sam Nicholls | Head of Product and Tech Operations | Leadership |
88 more people are available in the full profile.
Complete people profiles for Bloom & Wild
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Bloom & Wild
Bloom & Wild has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bergamotte and bloomon.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Flowers, plants, and accessories are offered via an online platform. | bergamotte.fr | Paris, France | 2015 | Jul 2021 | •••• | |
Subscription-based flower bouquets are delivered online for gifting purposes. | bloomon.nl | Amsterdam, Netherlands | 2014 | Apr 2021 | •••• |
Complete acquisition details for Bloom Wild
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- Complete history
- Exports
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Timeline of Bloom & Wild
6 dated milestones of Bloom & Wild across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Bloom & Wild is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Acquisition Acquires bloomon.
- Funding Latest funding round, Series D, of $41.5M.
- Acquisition Acquires Bergamotte.
Competitors of Bloom & Wild
Bloom & Wild operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Floward, Arena Flowers, Flowerbx, Freddie's Flowers and FTD, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| floward.com | 2017 | Riyadh, Saudi Arabia | $186.25M | – | Flowers and bouquets are offered via an online gifting platform. | |
| arenaflowers.com | 2006 | London, United Kingdom | $310,000 | 63 | Online delivery of flowers and gifts is facilitated worldwide. | |
| flowerbx.com | 2014 | London, United Kingdom | $31.34M | 29 | Flowers and plants are offered through an online subscription platform. | |
| freddiesflowers.com | 2014 | London, United Kingdom | $64.31M | 199 | Subscription-based flower bouquets are delivered via an online gifting platform. | |
| ftdcompanies.com | 1910 | Chicago, United States | – | – | FTD is recognized as a premier online floral delivery service. | |
| prestigeflowers.co.uk | 2019 | Burnley, United Kingdom | – | 30 | Prestige Flowers operates a direct-to-consumer brand offering floral subscriptions. | |
| floom.com | 2015 | London, United Kingdom | $3.2M | 20 | Floom is operated as an online flower delivery marketplace. | |
| myglobalflowers.com | 2017 | Gibraltar, United Kingdom | – | – | Operates an app-based marketplace for multi-category flowers. | |
| petalon.co.uk | 2014 | London, United Kingdom | $117,165 | 13 | Internet first brand offering flowers as gifts |
Detailed competitors of Bloom Wild
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Bloom & Wild
The website of Bloom & Wild (bloomandwild.com) receives about 1.8M visits a month and ranks #23,163 among all websites worldwide, #1,106 in Gifts and Flowers.
- Monthly visits1.8M
▼ 21.4% vs previous month
- Unique visitors1.1M
per month
- Global rank#23,163
among all websites
- Category rank#1,106
Lifestyle · Gifts and Flowers
- Bounce rate51%
- Pages per visit3.7
- Average visit3 min 12 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Bloom & Wild. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| interflora.co.uk | 100% | 761.7K | #58,163 | View details | |
| prestigeflowers.co.uk | 100% | – | #74,459 | View details | |
bunches.co.uk | bunches.co.uk | 96% | – | #133,986 | – |
| eflorist.co.uk | 95% | 648.4K | #76,074 | View details | |
| appleyardflowers.com | 87% | – | #149,481 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bloom & Wild
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- 40 similar websites
- Audience overlap
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Latest news on Bloom & Wild
Complete news archive for Bloom Wild
Full article history, source details, and older brand coverage require an active premium plan.
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Similar companies to Bloom & Wild
10 companies that operate in the same segment as Bloom & Wild (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 301 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | – | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 | |
Personalized greeting cards and gifts are retailed online by Moonpig. | 2000 | London, England, United Kingdom | – | – | – |
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Frequently Asked Questions about Bloom & Wild
Bloom & Wild was founded in 2013.
Bloom & Wild is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Aron Grisha Gelbard is the current CEO of Bloom & Wild. They have also founded this company.
Bloom & Wild is a funded company, having raised a total of $171.47M across 10 funding rounds to date.
Bloom Wild was established in 2013 in London, United Kingdom, as an online platform in the floral subscription sector. Subscriptions for flower bouquets, baskets, and combo arrangements are facilitated for occasions including birthdays, Christmas, and thank-yous. Operations are conducted digitally, with a mobile application provided for iOS users to support ordering and management.
Bloom & Wild has made 2 acquisitions, including Bergamotte, and bloomon.
Bloom & Wild has 14 investors. Key investors include Camilla Dolan, General Catalyst, Index Ventures, Burda Principal Investments, and MMC Ventures.
The valuation of Bloom & Wild is $92.8M as of Oct 2018.
Bloom & Wild operates through Bloom And Wild Limited.
Yes. Bloom & Wild publishes Flowers & Gifts - Bloom & Wild, with over 500,000 downloads.
The website of Bloom & Wild receives about 1.8 million visits a month and ranks #23,163 among all websites worldwide.