About Flowerbx
Flowerbx is a company based in London (United Kingdom) founded in 2014 by Whitney Bromberg Hawkings.. Flowerbx has raised $31.34 million across 9 funding rounds from investors including Capstar Ventures, Lunar Ventures and Ace Ventures. The company has 29 employees as of December 31, 2020. Flowerbx offers products and services including Flower Delivery, Subscriptions, and Bouquets. Flowerbx operates in a competitive market with competitors including Bloom & Wild, Floward, Arena Flowers, Freddie's Flowers and FTD, among others.
- Headquarter London, United Kingdom
- Employees 29 as on 31 Dec, 2020
- Founders Whitney Bromberg Hawkings
- Stage Minicorn
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Flowerbx Limited
- Date of Incorporation 20 Mar, 2014
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$31.34 M (USD)
in 9 rounds
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Latest Funding Round
$11 M (USD), Series A
Oct 28, 2021
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Investors
Capstar Ventures
& 9 more
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Employee Count
29
as on Dec 31, 2020
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Products & Services of Flowerbx
Flowerbx offers a comprehensive portfolio of products and services, including Flower Delivery, Subscriptions, and Bouquets. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online service for ordering and delivering fresh flowers
Platform for regular flower deliveries
Selection of seasonal flower arrangements for gifting
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Funding Insights of Flowerbx
Flowerbx has successfully raised a total of $31.34M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $11 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series A — $11.0M
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First Round
First Round
(16 Jun 2014)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2021 | Amount | Series A - Flowerbx | Valuation | Capstar Ventures | |
| Dec, 2019 | Amount | Series A - Flowerbx | Valuation |
investors |
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| Feb, 2019 | Amount | Angel Round - Flowerbx | Valuation | Carmen Busquets , Alexander Edward Chesterman |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Flowerbx
Flowerbx has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Capstar Ventures, Lunar Ventures and Ace Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Early-stage venture capital is provided for deep tech founders.
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Founded Year | Domain | Location | |
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Early-stage investments are made in consumer brand startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Flowerbx
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Flowerbx
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Flowerbx Comparisons
Competitors of Flowerbx
Flowerbx operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloom & Wild, Floward, Arena Flowers, Freddie's Flowers and FTD, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Flowers are delivered via an online subscription platform.
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| domain | founded_year | HQ Location |
Flowers and bouquets are offered via an online gifting platform.
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| domain | founded_year | HQ Location |
Online delivery of flowers and gifts is facilitated worldwide.
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| domain | founded_year | HQ Location |
Subscription-based flower bouquets are delivered via an online gifting platform.
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| domain | founded_year | HQ Location |
FTD is recognized as a premier online floral delivery service.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Flowerbx
Frequently Asked Questions about Flowerbx
When was Flowerbx founded?
Flowerbx was founded in 2014.
Where is Flowerbx located?
Flowerbx is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Flowerbx?
Whitney Bromberg Hawkings is the current CEO of Flowerbx. They have also founded this company.
Is Flowerbx a funded company?
Flowerbx is a funded company, having raised a total of $31.34M across 9 funding rounds to date. The company's 1st funding round was a Angel Round of $5.48M, raised on Jun 16, 2014.
How many employees does Flowerbx have?
As of Dec 31, 2020, the latest employee count at Flowerbx is 29.
What does Flowerbx do?
Flowerbx was established in 2014 in London, United Kingdom, as an e-commerce platform focused on floral subscriptions. Products are categorized by color, occasion, and popularity, with options for plants, gift sets, and home accessories also available. Operations center on online shopping and delivery services within the consumer goods sector, primarily serving the UK market.
Who are the top competitors of Flowerbx?
Flowerbx's top competitors include Bloom & Wild, Floward and Floom.
What products or services does Flowerbx offer?
Flowerbx offers Flower Delivery, Subscriptions, and Bouquets.
Who are Flowerbx's investors?
Flowerbx has 10 investors. Key investors include Capstar Ventures, Lunar Ventures, Ace Ventures, Alex Chesterman, and Natalie Massenet.
What is Flowerbx's valuation?
The valuation of Flowerbx is $12.1M as of Dec 2019.
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