About Flowerbx
Flowerbx is a company based in London (United Kingdom) founded in 2014 by Whitney Bromberg Hawkings. Flowerbx has raised $31.34 million across 9 funding rounds from investors including Capstar Ventures, Lunar Ventures and Ace Ventures. The company has 29 employees. Flowerbx offers products and services including Flower Delivery, Subscriptions, and Bouquets. Flowerbx operates in a competitive market with competitors including Bloom & Wild, Floward, Arena Flowers, Freddie's Flowers and FTD, among others.
- Headquarter London, United Kingdom
- Employees 29
- Founders Whitney Bromberg Hawkings
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website flowerbx.com
- Social LinkedIn X Facebook Instagram
- Legal Name Flowerbx Limited
- Date of Incorporation 20 Mar, 2014
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$31.34M (USD)
in 9 rounds
- Latest Funding Round$11M (USD), Series A
Oct 2021
- InvestorsCapstar Ventures
& 9 more
- Employee Count29
Products & Services of Flowerbx
Flowerbx offers a comprehensive portfolio of products and services, including Flower Delivery, Subscriptions, and Bouquets.
Online service for ordering and delivering fresh flowers
Platform for regular flower deliveries
Selection of seasonal flower arrangements for gifting
Funding Insights of Flowerbx
Flowerbx has successfully raised a total of $31.34M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $11 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.34M
- Total Rounds 9
- Last Round Series A — $11M
- First Round $339,500
(Jun 2014)
- Investors Count 10
All 9 funding rounds of Flowerbx with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $11M | Series A | – | Capstar Ventures | |
| Dec 2019 | $901,800 | Series A | $12.1M | – | – |
| Feb 2019 | $5.48M | Angel Round | – | Carmen Busquets, Alexander Edward Chesterman | |
| Apr 2017 | $1.92M | Series A | – | Natalie Massenet, Mark Sebba | – |
| Apr 2017 | $9M | Series A | $11M | – | – |
| Apr 2016 | $1.25M | Seed | – | Finn Capital Partners | |
| Dec 2015 | $1.3M | Seed | $••••• | – | – |
| Aug 2014 | $149,300 | Seed | $••••• | – | – |
| Jun 2014 | $339,500 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2019 | $12.1M | •••••••• |
| Apr 2017 | $11M | •••••••• |
| Dec 2015 | $••••• | •••••••• |
Full valuation and stage history of Flowerbx
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Verified entity values are shown only after access is granted.
Last known valuation $12.1M (Dec 2019). 10 investors in total: 4 institutional and 6 angel.
Investors in Flowerbx
Flowerbx has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Capstar Ventures, Lunar Ventures and Ace Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | capstarventures.com | - | |
Early-stage venture capital is provided for deep tech founders. | – | lunar.vc | - | |
Early-stage investments are made in consumer brand startups. | – | finncapitalpartners.com | - | |
Ace Ventures is recognized as a quality-focused real estate developer in Hyderabad. | – | aceventures.com | Hyderabad, India | |
AC Alex Chesterman | - | – | unknown_dc96da9ca768471ca | - |
NM Natalie Massenet | Founder of Net-a-Porter, angel investor, focuses on fashion and tech startups. | – | unknown_1d8873fb5ca04f379 | - |
CB Carmen Busquets | - | – | unknown_a5eafb724804445d9 | - |
AE Alexander Edward Chesterman | British entrepreneur, founder of Cazoo, active angel investor in tech startups | – | unknown_ee5c6ba8a3674d888 | - |
RH Rupert Hambro CBE | - | – | unknown_a661c39ea0824c359 | - |
MS Mark Sebba | - | – | unknown_b96fc714a7c340389 | - |
Investor details for Flowerbx
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Flowerbx
14 people are tracked at Flowerbx (9 in leadership, 5 in team); the tracked headcount is 29.
| Name | Role | Group |
|---|---|---|
Whitney Bromberg Hawkings | Founder & CEO | Leadership |
Whitney Hawkings | Founder and CEO | Leadership |
Andrew Sweeting | Chief Operating Officer | Leadership |
Jessica K. | Head Of E-commerce | Leadership |
Dawn Gregory | Creative Director | Leadership |
Annabel Curtis | Global Operations Director | Leadership |
Katharine Dear | Finance Director | Leadership |
Spenser Lipton | Head of Key Accounts, North America | Leadership |
Madison Schmalz | Events & B2B Director | Leadership |
Frédérique Marchadier | Events Manager France | Team |
Michelle Kang | B2b Project Manager | Team |
Mila Sofia Cotti | E-commerce & Merchandising | Team |
Melanie Taylor | HR Manager | Team |
Andrea Olalla | Client Operations Manager | Team |
Complete people profiles for Flowerbx
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Flowerbx
4 dated milestones of Flowerbx across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Flowerbx is founded.
- Funding First funding round of $340K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $11.0M.
Competitors of Flowerbx
Flowerbx operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloom & Wild, Floward, Arena Flowers, Freddie's Flowers and FTD, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bloomandwild.com | 2013 | London, United Kingdom | $171.47M | 142 | Flowers are delivered via an online subscription platform. | |
| floward.com | 2017 | Riyadh, Saudi Arabia | $186.25M | – | Flowers and bouquets are offered via an online gifting platform. | |
| arenaflowers.com | 2006 | London, United Kingdom | $310,000 | 63 | Online delivery of flowers and gifts is facilitated worldwide. | |
| freddiesflowers.com | 2014 | London, United Kingdom | $64.31M | 199 | Subscription-based flower bouquets are delivered via an online gifting platform. | |
| ftdcompanies.com | 1910 | Chicago, United States | – | – | FTD is recognized as a premier online floral delivery service. | |
| floom.com | 2015 | London, United Kingdom | $3.2M | 20 | Floom is operated as an online flower delivery marketplace. | |
| prestigeflowers.co.uk | 2019 | Burnley, United Kingdom | – | 30 | Prestige Flowers operates a direct-to-consumer brand offering floral subscriptions. | |
| petalon.co.uk | 2014 | London, United Kingdom | $117,165 | 13 | Internet first brand offering flowers as gifts | |
| myglobalflowers.com | 2017 | Gibraltar, United Kingdom | – | – | Operates an app-based marketplace for multi-category flowers. |
Detailed competitors of Flowerbx
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Flowerbx
The website of Flowerbx (flowerbx.com) receives about 79.5K visits a month.
- Monthly visits79.5K
▲ 46.2% vs previous month
Websites whose visitors overlap most with Flowerbx. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
flowerstation.co.uk | flowerstation.co.uk | 100% | – | – | – |
| appleyardflowers.com | 100% | – | #149,481 | View details | |
bunches.co.uk | bunches.co.uk | 97% | – | #133,986 | – |
| flyingflowers.co.uk | 96% | 125.5K | #319,936 | View details | |
| flowersbox.co.uk | 96% | – | #1,428,285 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Flowerbx
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Latest news on Flowerbx
Complete news archive for Flowerbx
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Flowerbx
10 companies that operate in the same segment as Flowerbx (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 301 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | – | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | – | – | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 |
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Frequently Asked Questions about Flowerbx
Flowerbx was founded in 2014.
Flowerbx is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Whitney Bromberg Hawkings is the current CEO of Flowerbx. They have also founded this company.
Flowerbx is a funded company, having raised a total of $31.34M across 9 funding rounds to date. The company's 1st funding round was a Seed of $339.5K, raised on Jun 2014.
Flowerbx has 29 employees.
Flowerbx was established in 2014 in London, United Kingdom, as an e-commerce platform focused on floral subscriptions. Products are categorized by color, occasion, and popularity, with options for plants, gift sets, and home accessories also available. Operations center on online shopping and delivery services within the consumer goods sector, primarily serving the UK market.
Flowerbx's top competitors include Bloom & Wild, Floward and Floom.
Flowerbx offers Flower Delivery, Subscriptions, and Bouquets.
Flowerbx has 10 investors. Key investors include Capstar Ventures, Lunar Ventures, Ace Ventures, Alex Chesterman, and Natalie Massenet.
The valuation of Flowerbx is $12.1M as of Dec 2019.
Flowerbx operates through Flowerbx Limited.