Flowerbx

London, United Kingdom Founded: 2014 • Age: 12 yrs
Flowers and plants are offered through an online subscription platform.
Annual revenue - Latest available
Total funding $31.3M 9 rounds
Employees 29 Tracked headcount
Investors 10 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Flowerbx

Flowerbx is a company based in London (United Kingdom) founded in 2014 by Whitney Bromberg Hawkings. Flowerbx has raised $31.34 million across 9 funding rounds from investors including Capstar Ventures, Lunar Ventures and Ace Ventures. The company has 29 employees as of December 31, 2020. Flowerbx offers products and services including Flower Delivery, Subscriptions, and Bouquets. Flowerbx operates in a competitive market with competitors including Bloom & Wild, Floward, Arena Flowers, Freddie's Flowers and FTD, among others.

  • Headquarter London, United Kingdom
  • Employees 29 as on 31 Dec, 2020
  • Founders Whitney Bromberg Hawkings
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
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  • Legal Name Flowerbx Limited
  • Date of Incorporation 20 Mar, 2014
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $31.34 M (USD)

    in 9 rounds

  • Latest Funding Round
    $11 M (USD), Series A

    Oct 28, 2021

  • Investors
  • Employee Count
    29

    as on Dec 31, 2020

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Products & Services of Flowerbx

Flowerbx offers a comprehensive portfolio of products and services, including Flower Delivery, Subscriptions, and Bouquets.

Product name locked
Category locked
Primary

Online service for ordering and delivering fresh flowers

Product name locked
Category locked
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Platform for regular flower deliveries

Product name locked
Category locked
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Selection of seasonal flower arrangements for gifting

People of Flowerbx

Headcount 10-50
Employee Profiles 15
Employee Profiles
People
Andrew Sweeting
Chief Operating Officer
People
Jessica K.
Head Of E-commerce
People
Dawn Gregory
Creative Director
People
Michelle Kang
B2b Project Manager

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Funding Insights of Flowerbx

Flowerbx has successfully raised a total of $31.34M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $11 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Flowerbx

Flowerbx has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Capstar Ventures, Lunar Ventures and Ace Ventures.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
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Early-stage venture capital is provided for deep tech founders.
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Early-stage investments are made in consumer brand startups.
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Investor details for Flowerbx

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  • Investor domains
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Investments & Acquisitions by Flowerbx

Investments
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Investment portfolio details for Flowerbx

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  • Transaction dates
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Financial Statements - Flowerbx

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Detailed financials for Flowerbx

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  • Profit trends
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Flowerbx Comparisons

Flowerbx Primary company
Description
Flowers and plants are offered through an online subscriptio...
Location
London, United Kingdom
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
29
As of 2020
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Peer comparison for Flowerbx

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
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Competitors of Flowerbx

Flowerbx operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloom & Wild, Floward, Arena Flowers, Freddie's Flowers and FTD, among others.

Company Name Domain Founded year HQ Location Description
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Flowers are delivered via an online subscription platform.
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Flowers and bouquets are offered via an online gifting platform.
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Online delivery of flowers and gifts is facilitated worldwide.
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Subscription-based flower bouquets are delivered via an online gifting platform.
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FTD is recognized as a premier online floral delivery service.
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Detailed competitors of Flowerbx

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Latest news on Flowerbx

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Complete news archive for Flowerbx

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Frequently Asked Questions about Flowerbx

Flowerbx was founded in 2014.

Flowerbx is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Whitney Bromberg Hawkings is the current CEO of Flowerbx. They have also founded this company.

Flowerbx is a funded company, having raised a total of $31.34M across 9 funding rounds to date.

As of Dec 31, 2020, the latest employee count at Flowerbx is 29.

Flowerbx was established in 2014 in London, United Kingdom, as an e-commerce platform focused on floral subscriptions. Products are categorized by color, occasion, and popularity, with options for plants, gift sets, and home accessories also available. Operations center on online shopping and delivery services within the consumer goods sector, primarily serving the UK market.

Flowerbx's top competitors include Bloom & Wild, Floward and Floom.

Flowerbx offers Flower Delivery, Subscriptions, and Bouquets.

Flowerbx has 10 investors. Key investors include Capstar Ventures, Lunar Ventures, Ace Ventures, Alex Chesterman, and Natalie Massenet.

The valuation of Flowerbx is $12.1M as of Dec 2019.

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