Flowerbx

London, United Kingdom Founded: 2014 • Age: 12 yrs
Flowers and plants are offered through an online subscription platform.
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About Flowerbx

Flowerbx is a company based in London (United Kingdom) founded in 2014 by Whitney Bromberg Hawkings.. Flowerbx has raised $31.34 million across 9 funding rounds from investors including Capstar Ventures, Lunar Ventures and Ace Ventures. The company has 29 employees as of December 31, 2020. Flowerbx offers products and services including Flower Delivery, Subscriptions, and Bouquets. Flowerbx operates in a competitive market with competitors including Bloom & Wild, Floward, Arena Flowers, Freddie's Flowers and FTD, among others.

  • Headquarter London, United Kingdom
  • Employees 29 as on 31 Dec, 2020
  • Founders Whitney Bromberg Hawkings
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Flowerbx Limited
  • Date of Incorporation 20 Mar, 2014
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $31.34 M (USD)

    in 9 rounds

  • Latest Funding Round
    $11 M (USD), Series A

    Oct 28, 2021

  • Investors
  • Employee Count
    29

    as on Dec 31, 2020

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Products & Services of Flowerbx

Flowerbx offers a comprehensive portfolio of products and services, including Flower Delivery, Subscriptions, and Bouquets. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Online service for ordering and delivering fresh flowers

Platform for regular flower deliveries

Selection of seasonal flower arrangements for gifting

People of Flowerbx
Headcount 10-50
Employee Profiles 15
Employee Profiles
People
Andrew Sweeting
Chief Operating Officer
People
Jessica K.
Head Of E-commerce
People
Dawn Gregory
Creative Director
People
Michelle Kang
B2b Project Manager

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Funding Insights of Flowerbx

Flowerbx has successfully raised a total of $31.34M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $11 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series A — $11.0M
  • First Round

    (16 Jun 2014)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2021 Amount Series A - Flowerbx Valuation Capstar Ventures
Dec, 2019 Amount Series A - Flowerbx Valuation

investors

Feb, 2019 Amount Angel Round - Flowerbx Valuation Carmen Busquets , Alexander Edward Chesterman
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Flowerbx

Flowerbx has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Capstar Ventures, Lunar Ventures and Ace Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Early-stage venture capital is provided for deep tech founders.
Founded Year Domain Location
Early-stage investments are made in consumer brand startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Flowerbx

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Flowerbx

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Flowerbx Comparisons

Employees
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Competitors of Flowerbx

Flowerbx operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloom & Wild, Floward, Arena Flowers, Freddie's Flowers and FTD, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Flowers are delivered via an online subscription platform.
domain founded_year HQ Location
Flowers and bouquets are offered via an online gifting platform.
domain founded_year HQ Location
Online delivery of flowers and gifts is facilitated worldwide.
domain founded_year HQ Location
Subscription-based flower bouquets are delivered via an online gifting platform.
domain founded_year HQ Location
FTD is recognized as a premier online floral delivery service.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Flowerbx

Frequently Asked Questions about Flowerbx

When was Flowerbx founded?

Flowerbx was founded in 2014.

Where is Flowerbx located?

Flowerbx is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Flowerbx?

Whitney Bromberg Hawkings is the current CEO of Flowerbx. They have also founded this company.

Is Flowerbx a funded company?

Flowerbx is a funded company, having raised a total of $31.34M across 9 funding rounds to date. The company's 1st funding round was a Angel Round of $5.48M, raised on Jun 16, 2014.

How many employees does Flowerbx have?

As of Dec 31, 2020, the latest employee count at Flowerbx is 29.

What does Flowerbx do?

Flowerbx was established in 2014 in London, United Kingdom, as an e-commerce platform focused on floral subscriptions. Products are categorized by color, occasion, and popularity, with options for plants, gift sets, and home accessories also available. Operations center on online shopping and delivery services within the consumer goods sector, primarily serving the UK market.

Who are the top competitors of Flowerbx?

Flowerbx's top competitors include Bloom & Wild, Floward and Floom.

What products or services does Flowerbx offer?

Flowerbx offers Flower Delivery, Subscriptions, and Bouquets.

Who are Flowerbx's investors?

Flowerbx has 10 investors. Key investors include Capstar Ventures, Lunar Ventures, Ace Ventures, Alex Chesterman, and Natalie Massenet.

What is Flowerbx's valuation?

The valuation of Flowerbx is $12.1M as of Dec 2019.

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