Freddie's Flowers

London, United Kingdom Founded: 2014 • Age: 12 yrs
Subscription-based flower bouquets are delivered via an online gifting platform.

About Freddie's Flowers

Freddie's Flowers is a company based in London (United Kingdom) founded in 2014 by Freddie Garland.. Freddie's Flowers has raised $64.31 million across 2 funding rounds from investors including The Craftory. The company has 199 employees as of June 30, 2021. Freddie's Flowers offers products and services including Flower Subscription and Flower Gifts. Freddie's Flowers operates in a competitive market with competitors including Bloom & Wild, Floward, Arena Flowers, Flowerbx and FTD, among others.

  • Headquarter London, United Kingdom
  • Employees 199 as on 30 Jun, 2021
  • Founders Freddie Garland
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Freddie's Flowers Ltd
  • Date of Incorporation 29 Aug, 2014
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
    $33.55 M (USD)
    60
    as on Aug 31, 2020
  • Net Profit
    $-1 M (USD)
    -120
    as on Aug 31, 2021
  • EBITDA
  • Total Equity Funding
    $64.31 M (USD)

    in 2 rounds

  • Latest Funding Round
    $60 M (USD), Series B

    Jul 21, 2021

  • Investors
  • Employee Count
    199

    as on Jun 30, 2021

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Freddie's Flowers

Freddie's Flowers offers a comprehensive portfolio of products and services, including Flower Subscription and Flower Gifts. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Offers regular deliveries of fresh seasonal flowers to subscribers.

Enables sending single bunches of flowers as gifts online.

Funding Insights of Freddie's Flowers

Freddie's Flowers has successfully raised a total of $64.31M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $60 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $60.0M
  • First Round

    (02 Nov 2020)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Series B - Freddie's Flowers Valuation The Craftory
Nov, 2020 Amount Series A - Freddie's Flowers Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Freddie's Flowers

Freddie's Flowers has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include The Craftory. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
A global investor focused on consumer packaged goods brands.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Freddie's Flowers

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Freddies Flowers

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Freddie's Flowers Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Freddie's Flowers

Freddie's Flowers operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloom & Wild, Floward, Arena Flowers, Flowerbx and FTD, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Flowers are delivered via an online subscription platform.
domain founded_year HQ Location
Flowers and bouquets are offered via an online gifting platform.
domain founded_year HQ Location
Online delivery of flowers and gifts is facilitated worldwide.
domain founded_year HQ Location
Flowers and plants are offered through an online subscription platform.
domain founded_year HQ Location
FTD is recognized as a premier online floral delivery service.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Freddie's Flowers

Freddie’s Flowers raises £3.7 million
Homeofdirectcommerce5 years ago
Freddie’s Flowers launches a mini-bond
Homeofdirectcommerce5 years ago

Frequently Asked Questions about Freddie's Flowers

When was Freddie's Flowers founded?

Freddie's Flowers was founded in 2014 and raised its 1st funding round 6 years after it was founded.

Where is Freddie's Flowers located?

Freddie's Flowers is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Freddie's Flowers?

Ted Bell is the current CEO of Freddie's Flowers.

Is Freddie's Flowers a funded company?

Freddie's Flowers is a funded company, having raised a total of $64.31M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.31M, raised on Nov 02, 2020.

How many employees does Freddie's Flowers have?

As of Jun 30, 2021, the latest employee count at Freddie's Flowers is 199.

What is the annual revenue of Freddie's Flowers?

Annual revenue of Freddie's Flowers is $33.55M as on Aug 31, 2020.

What does Freddie's Flowers do?

Freddies Flowers was established in 2014 in London, United Kingdom, as an online gifting platform in the floral subscription sector. Subscription services for flower deliveries are provided, featuring bouquets of roses, tulips, seasonal varieties, and flower baskets. Tutorial videos on flower arrangement are also made available to customers across the region. Operations focus on e-commerce and direct-to-consumer models in the UK market.

Who are the top competitors of Freddie's Flowers?

Freddie's Flowers's top competitors include Bloom & Wild, Floward and Flowerbx.

What products or services does Freddie's Flowers offer?

Freddie's Flowers offers Flower Subscription and Flower Gifts.

Who are Freddie's Flowers's investors?

Freddie's Flowers has 1 investor. Key investors include The Craftory.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available