Freddie's Flowers

London, United Kingdom Founded: 2014 • Age: 12 yrs
Subscription-based flower bouquets are delivered via an online gifting platform.
Annual revenue $33.6M Latest available
Total funding $64.3M 2 rounds
Employees 199 Tracked headcount
Investors 1 Known backers
Products 2 Services tracked
Competitors 10 Brand Intelligence

About Freddie's Flowers

Freddie's Flowers is a company based in London (United Kingdom) founded in 2014 by Freddie Garland. Freddie's Flowers has raised $64.31 million across 2 funding rounds from investors including The Craftory. The company has 199 employees as of June 30, 2021. Freddie's Flowers offers products and services including Flower Subscription and Flower Gifts. Freddie's Flowers operates in a competitive market with competitors including Bloom & Wild, Floward, Arena Flowers, Flowerbx and FTD, among others.

  • Headquarter London, United Kingdom
  • Employees 199 as on 30 Jun, 2021
  • Founders Freddie Garland
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Freddie's Flowers Ltd
  • Date of Incorporation 29 Aug, 2014
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $33.55 M (USD)
    60
    as on Aug 31, 2020
  • Net Profit
    -$1 M (USD)
    -120
    as on Aug 31, 2021
  • EBITDA
    Not available
  • Total Equity Funding
    $64.31 M (USD)

    in 2 rounds

  • Latest Funding Round
    $60 M (USD), Series B

    Jul 21, 2021

  • Investors
  • Employee Count
    199

    as on Jun 30, 2021

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Products & Services of Freddie's Flowers

Freddie's Flowers offers a comprehensive portfolio of products and services, including Flower Subscription and Flower Gifts.

Product name locked
Category locked
Primary

Offers regular deliveries of fresh seasonal flowers to subscribers.

Product name locked
Category locked
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Enables sending single bunches of flowers as gifts online.

Funding Insights of Freddie's Flowers

Freddie's Flowers has successfully raised a total of $64.31M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $60 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Freddie's Flowers

Freddie's Flowers has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include The Craftory.

All
Venture Fund
Investor Description Founded Year Domain Location
A global investor focused on consumer packaged goods brands.
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Investor details for Freddies Flowers

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Investments & Acquisitions by Freddie's Flowers

Investments
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Investment portfolio details for Freddies Flowers

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Financial Statements - Freddies Flowers

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Detailed financials for Freddies Flowers

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Freddie's Flowers Comparisons

Freddie's Flowers Primary company
Description
Subscription-based flower bouquets are delivered via an onli...
Location
London, United Kingdom
Founded Year
2014
Annual Revenue
$33.55 M (USD)
Net Profit
-$1 M (USD)
EBITDA
Not available
Employees
199
As of 2021
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Peer comparison for Freddies Flowers

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Competitors of Freddie's Flowers

Freddie's Flowers operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloom & Wild, Floward, Arena Flowers, Flowerbx and FTD, among others.

Company Name Domain Founded year HQ Location Description
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Flowers are delivered via an online subscription platform.
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Flowers and bouquets are offered via an online gifting platform.
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Online delivery of flowers and gifts is facilitated worldwide.
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Flowers and plants are offered through an online subscription platform.
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FTD is recognized as a premier online floral delivery service.
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Detailed competitors of Freddies Flowers

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Latest news on Freddie's Flowers

Freddie’s Flowers raises £3.7 million
Homeofdirectcommerce5 years ago
Freddie’s Flowers launches a mini-bond
Homeofdirectcommerce5 years ago
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Complete news archive for Freddies Flowers

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Frequently Asked Questions about Freddie's Flowers

Freddie's Flowers was founded in 2014 and raised its 1st funding round 6 years after it was founded.

Freddie's Flowers is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Ted Bell is the current CEO of Freddie's Flowers.

Freddie's Flowers is a funded company, having raised a total of $64.31M across 2 funding rounds to date.

As of Jun 30, 2021, the latest employee count at Freddie's Flowers is 199.

Annual revenue of Freddie's Flowers is $33.55M as on Aug 31, 2020.

Freddies Flowers was established in 2014 in London, United Kingdom, as an online gifting platform in the floral subscription sector. Subscription services for flower deliveries are provided, featuring bouquets of roses, tulips, seasonal varieties, and flower baskets. Tutorial videos on flower arrangement are also made available to customers across the region. Operations focus on e-commerce and direct-to-consumer models in the UK market.

Freddie's Flowers's top competitors include Bloom & Wild, Floward and Flowerbx.

Freddie's Flowers offers Flower Subscription and Flower Gifts.

Freddie's Flowers has 1 investor. Key investors include The Craftory.

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