About Freddie's Flowers
Freddie's Flowers is a Retail company based in London (United Kingdom) founded in 2014 by Freddie Garland. Subscription-based flower bouquets are delivered via an online gifting platform. Freddie's Flowers has raised $64.31 million across 2 funding rounds from investors including The Craftory. The company has 199 employees. Its chief executive, as recorded, is Ted Bell. Its website freddiesflowers.com draws about 347 thousand monthly visits. Freddie's Flowers offers products and services including Flower Subscription and Flower Gifts. Its focus areas include Consumer, Online Gifting, Ecommerce and Florists. Its legal entity is FREDDIE'S FLOWERS LTD. Its competitors include Bloom & Wild, Arena Flowers and Flowerbx; 3 of its 3 listed competitors have raised funding.
Company details
Freddies Flowers was established in 2014 in London, United Kingdom, as an online gifting platform in the floral subscription sector. Subscription services for flower deliveries are provided, featuring bouquets of roses, tulips, seasonal varieties, and flower baskets. Tutorial videos on flower arrangement are also made available to customers across the region. Operations focus on e-commerce and direct-to-consumer models in the UK market.
- Headquarters London, United Kingdom
- Employees 199
- Founders Freddie Garland
- SectorsRetail
- Website category Lifestyle · Gifts and Flowers
- Email••••••••
- Phone•••• ••••
- Website freddiesflowers.com
- Social LinkedIn X Facebook YouTube
- Legal Name Freddie's Flowers Ltd
- Date of Incorporation 29 Aug, 2014
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$33.55 M (USD)60as on Aug 31, 2020
- Net Profit-$1 M (USD)-120as on Aug 31, 2021
- Total Equity Funding$64.31M (USD)
in 2 rounds
- Latest Funding Round$60M (USD), Series B
Jul 2021
- Investors
- Employee Count199
Products & Services of Freddie's Flowers
Freddie's Flowers offers a comprehensive portfolio of products and services, including Flower Subscription and Flower Gifts.
Offers regular deliveries of fresh seasonal flowers to subscribers.
Enables sending single bunches of flowers as gifts online.
Funding Insights of Freddie's Flowers
Freddie's Flowers has successfully raised a total of $64.31M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $60 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $64.31M
- Total Rounds 2
- Last Round Series B — $60M
- First Round $4.31M
(Nov 2020)
- Investors Count 1
All 2 funding rounds of Freddies Flowers with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $60M | Series B | – | The Craftory | – |
| Nov 2020 | $4.31M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Freddie's Flowers
Freddie's Flowers has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include The Craftory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global investor focused on consumer packaged goods brands. | thecraftory.io | London, United Kingdom |
Investor details for Freddies Flowers
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People of Freddie's Flowers
2 people are tracked at Freddie's Flowers (2 in leadership); the tracked headcount is 199.
| Name | Role | Group |
|---|---|---|
Freddie Garland | Founder | Leadership |
Ted Bell | CEO | Leadership |
Complete people profiles for Freddie's Flowers
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Timeline of Freddie's Flowers
3 dated milestones of Freddie's Flowers across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Freddie's Flowers is founded.
- Funding First funding round of $4.3M.
- Funding Latest funding round, Series B, of $60.0M.
Competitors of Freddie's Flowers
Freddie's Flowers has 3 listed competitors in our database, 3 of them funded. They include Bloom & Wild, Arena Flowers and Flowerbx.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bloomandwild.com | 2013 | London, United Kingdom | $171.47M | 142 | Flowers are delivered via an online subscription platform. | |
| arenaflowers.com | 2006 | London, United Kingdom | $310,000 | 63 | Online delivery of flowers and gifts is facilitated worldwide. | |
| flowerbx.com | 2014 | London, United Kingdom | $31.34M | 29 | Flowers and plants are offered through an online subscription platform. |
Detailed competitors of Freddies Flowers
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Web traffic of Freddie's Flowers
The website of Freddie's Flowers (freddiesflowers.com) receives about 346.7K visits a month and ranks #106,607 among all websites worldwide, #5,454 in Gifts and Flowers.
- Monthly visits346.7K
▼ 10.2% vs previous month
- Unique visitors147.4K
per month
- Global rank#106,607
among all websites
- Category rank#5,454
Lifestyle · Gifts and Flowers
- Bounce rate42%
- Pages per visit4.0
- Average visit2 min 22 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Freddie's Flowers. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bloomandwild.com | 100% | 1.8M | #23,163 | View details | |
hauteflorist.co.uk | hauteflorist.co.uk | 95% | #295,238 | – | |
| prestigeflowers.co.uk | 87% | #74,459 | View details | ||
123-flowers.co.uk | 123-flowers.co.uk | 86% | #857,103 | – | |
bunches.co.uk | bunches.co.uk | 86% | #133,986 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Freddie's Flowers
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- 40 similar websites
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- Traffic by brand
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Top companies in Stationery, Gifting & Handicrafts E-Commerce
3 companies that operate in the same segment as Freddie's Flowers (Stationery, Gifting & Handicrafts E-Commerce) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | |||
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | 192 | ||
Personalized greeting cards and gifts are retailed online by Moonpig. | 2000 | London, England, United Kingdom |
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Related news about Freddie's Flowers
Complete news archive for Freddies Flowers
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Frequently Asked Questions about Freddie's Flowers
Freddie's Flowers was founded in 2014 and raised its 1st funding round 6 years after it was founded.
Freddie's Flowers is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Ted Bell is the CEO of Freddie's Flowers, as recorded in our data.
Freddie's Flowers is a funded company, having raised a total of $64.31M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.31M, raised on Nov 2020.
Freddie's Flowers has 199 employees.
Annual revenue of Freddie's Flowers is $33.55M as on Aug 31, 2020.
Freddies Flowers was established in 2014 in London, United Kingdom, as an online gifting platform in the floral subscription sector. Subscription services for flower deliveries are provided, featuring bouquets of roses, tulips, seasonal varieties, and flower baskets. Tutorial videos on flower arrangement are also made available to customers across the region. Operations focus on e-commerce and direct-to-consumer models in the UK market.
Freddie's Flowers's top competitors include Bloom & Wild, Flowerbx and Arena Flowers.
Freddie's Flowers offers Flower Subscription and Flower Gifts.
Freddie's Flowers has 1 investor. Key investors include The Craftory.
Freddie's Flowers operates through Freddie's Flowers Ltd.
The website of Freddie's Flowers receives about 347 thousand visits a month and ranks #106,607 among all websites worldwide.