Interflora

Sleaford, United Kingdom Founded: 1923 • Age: 103 yrs Acquired By PAI Partners
Fresh cut flowers are delivered globally via local florists.
Annual revenue $131.1M Latest available
Total funding $37.1M 1 rounds
Employees 199 Tracked headcount
Investors 7 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Interflora

Interflora is a company based in Sleaford (United Kingdom) founded in 1923 was acquired by PAI Partners in December 2020. It operates as a Two-Sided Marketplace and Direct-to-Consumer (D2C). Interflora has raised $37.14 million across 1 funding round from investors including 3i Group, HLD Group and PAI Partners. The company has 199 employees as of December 31, 2021. Interflora has completed 3 acquisitions, including Drake Algar, Flowers Direct and Flying Flowers. Interflora offers products and services including Flower Delivery, Gift Hampers, and Plants. Interflora operates in a competitive market with competitors including Bloomy Days, FTD, Agel Rosen, Valentins and FloraPrima, among others.

  • Headquarter Sleaford, United Kingdom
  • Employees 199 as on 31 Dec, 2021
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Interflora British Unit
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $131.09 M (USD)
    -3
    as on Dec 31, 2020
  • Net Profit
    $15.28 M (USD)
    -32
    as on Dec 31, 2020
  • EBITDA
    Not available
  • Total Equity Funding
    $37.14 M (USD)

    in 1 rounds

  • Latest Funding Round
    $37.14 M (USD), Private Equity Round

    Feb 08, 2005

  • Investors
    3i Group

    & 6 more

  • Employee Count
    199

    as on Dec 31, 2021

  • Investments & Acquisitions
    Drake Algar

    & 2 more

  • Acquired by
    PAI Partners

    & 3 more

    (Dec 23, 2020)

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Products & Services of Interflora

Interflora offers a comprehensive portfolio of products and services, including Flower Delivery, Gift Hampers, and Plants.

Product name locked
Category locked
Primary

Flowers are delivered locally for various occasions.

Product name locked
Category locked
Locked

Hampers are offered with assorted themed contents.

Product name locked
Category locked
Locked

Plants are provided for seasonal and gifting purposes.

Funding Insights of Interflora

Interflora has successfully raised a total of $37.14M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $37.14 million completed in February 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Interflora

Interflora has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include 3i Group, HLD Group and PAI Partners.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity firm focused on mid-market businesses
Locked Locked Locked
Private equity investment firm
Locked Locked Locked
Private equity investments in market-leading companies across global sectors.
Locked Locked Locked
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  • Participation history

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Investments & Acquisitions by Interflora

Interflora has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Drake Algar, Flowers Direct and Flying Flowers.

Investments
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Investment portfolio details for Interflora

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Online flower retail shop
Locked Locked 1992 Locked
Flowers and gifts are retailed online with UK delivery.
Locked Locked 1981 Locked
Luxury flowers and gifts are offered online from London florists.
Locked Locked 1937 Locked
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Complete acquisition details for Interflora

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Financial Statements - Interflora

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Detailed financials for Interflora

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Interflora Comparisons

Interflora Primary company
Description
Fresh cut flowers are delivered globally via local florists.
Location
Sleaford, United Kingdom
Founded Year
1923
Annual Revenue
$131.09 M (USD)
Net Profit
$15.28 M (USD)
EBITDA
Not available
Employees
199
As of 2021
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Peer comparison for Interflora

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Competitors of Interflora

Interflora operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloomy Days, FTD, Agel Rosen, Valentins and FloraPrima, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Flowers and plants are delivered through online subscriptions.
Locked Locked Locked
FTD is recognized as a premier online floral delivery service.
Locked Locked Locked
Online retailer selling roses, plants, and gardening accessories through a website.
Locked Locked Locked
Flowers and gifts are delivered online across Germany.
Locked Locked Locked
Manages an e-commerce store specializing in flowers, offering convenient online purchasing options.
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Detailed competitors of Interflora

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Latest news on Interflora

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Complete news archive for Interflora

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Frequently Asked Questions about Interflora

Interflora was founded in 1923 and raised its 1st funding round 82 years after it was founded.

Interflora is headquartered in Sleaford, United Kingdom. It is registered at Sleaford, Lincolnshire, United Kingdom.

Alexandria Dean is the current CEO of Interflora.

Interflora is a funded company, having raised a total of $37.14M across 1 funding round to date.

As of Dec 31, 2021, the latest employee count at Interflora is 199.

Annual revenue of Interflora is $131.09M as on Dec 31, 2020.

Interflora is involved in providing flower delivery services through a network of over 40,000 florists worldwide, including nearly 1,000 in the UK. Services are offered for various occasions such as birthdays, anniversaries, and funerals. Solutions include same-day, next-day, and international delivery options. The company also provides gifts, hampers, and plants. Operations are supported by local florists who craft and deliver bouquets. Sectors served include retail and gifting industries with a focus on personalized floral arrangements.

Interflora's top competitors include Bloomy Days, Valentins and FTD.

Interflora offers Flower Delivery, Gift Hampers, and Plants.

Interflora has made 3 acquisitions, including Drake Algar, Flowers Direct, and Flying Flowers.

Interflora has 7 investors. Key investors include 3i Group, HLD Group, PAI Partners, Teleflora, and Montefiore Investment.

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