Interflora

Sleaford, United Kingdom Founded: 1923 • Age: 103 yrs Acquired By PAI Partners
Fresh cut flowers are delivered globally via local florists.
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About Interflora

Interflora is a company based in Sleaford (United Kingdom) founded in 1923 was acquired by PAI Partners in December 2020. It operates as a Two-Sided Marketplace, and Direct-to-Consumer (D2C). Interflora has raised $37.14 million across 1 funding round from investors including 3i Group, HLD Group and PAI Partners. The company has 199 employees as of December 31, 2021. Interflora has completed 3 acquisitions, including Drake Algar, Flowers Direct and Flying Flowers. Interflora offers products and services including Flower Delivery, Gift Hampers, and Plants. Interflora operates in a competitive market with competitors including Bloomy Days, FTD, Agel Rosen, Valentins and FloraPrima, among others.

  • Headquarter Sleaford, United Kingdom
  • Employees 199 as on 31 Dec, 2021
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Interflora British Unit
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
    $131.09 M (USD)
    -3
    as on Dec 31, 2020
  • Net Profit
    $15.28 M (USD)
    -32
    as on Dec 31, 2020
  • EBITDA
  • Total Equity Funding
    $37.14 M (USD)

    in 1 rounds

  • Latest Funding Round
    $37.14 M (USD), Private Equity Round

    Feb 08, 2005

  • Investors
    3i Group

    & 6 more

  • Employee Count
    199

    as on Dec 31, 2021

  • Investments & Acquisitions
    Drake Algar

    & 2 more

  • Acquired by
    PAI Partners

    & 3 more

    (Dec 23, 2020)

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Products & Services of Interflora

Interflora offers a comprehensive portfolio of products and services, including Flower Delivery, Gift Hampers, and Plants. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Flowers are delivered locally for various occasions.

Hampers are offered with assorted themed contents.

Plants are provided for seasonal and gifting purposes.

Funding Insights of Interflora

Interflora has successfully raised a total of $37.14M through 1 strategic funding round. The most recent funding activity was a Private Equity Round round of $37.14 million completed in February 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Private Equity Round — $37.1M
  • First Round

    (08 Feb 2005)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2005 Amount Private Equity Round - Interflora Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Interflora

Interflora has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include 3i Group, HLD Group and PAI Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity firm focused on mid-market businesses
Founded Year Domain Location
Private equity investment firm
Founded Year Domain Location
Private equity investments in market-leading companies across global sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Interflora

Interflora has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Drake Algar, Flowers Direct and Flying Flowers. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online flower retail shop
1992
Flowers and gifts are retailed online with UK delivery.
1981
Luxury flowers and gifts are offered online from London florists.
1937
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Interflora

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Interflora Comparisons

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Competitors of Interflora

Interflora operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloomy Days, FTD, Agel Rosen, Valentins and FloraPrima, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Flowers and plants are delivered through online subscriptions.
domain founded_year HQ Location
FTD is recognized as a premier online floral delivery service.
domain founded_year HQ Location
Online retailer selling roses, plants, and gardening accessories through a website.
domain founded_year HQ Location
Flowers and gifts are delivered online across Germany.
domain founded_year HQ Location
Manages an e-commerce store specializing in flowers, offering convenient online purchasing options.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Interflora

Frequently Asked Questions about Interflora

When was Interflora founded?

Interflora was founded in 1923 and raised its 1st funding round 82 years after it was founded.

Where is Interflora located?

Interflora is headquartered in Sleaford, United Kingdom. It is registered at Sleaford, Lincolnshire, United Kingdom.

Who is the current CEO of Interflora?

Alexandria Dean is the current CEO of Interflora.

Is Interflora a funded company?

Interflora is a funded company, having raised a total of $37.14M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $37.14M, raised on Feb 08, 2005.

How many employees does Interflora have?

As of Dec 31, 2021, the latest employee count at Interflora is 199.

What is the annual revenue of Interflora?

Annual revenue of Interflora is $131.09M as on Dec 31, 2020.

What does Interflora do?

Interflora is involved in providing flower delivery services through a network of over 40,000 florists worldwide, including nearly 1,000 in the UK. Services are offered for various occasions such as birthdays, anniversaries, and funerals. Solutions include same-day, next-day, and international delivery options. The company also provides gifts, hampers, and plants. Operations are supported by local florists who craft and deliver bouquets. Sectors served include retail and gifting industries with a focus on personalized floral arrangements.

Who are the top competitors of Interflora?

Interflora's top competitors include Bloomy Days, Valentins and FTD.

What products or services does Interflora offer?

Interflora offers Flower Delivery, Gift Hampers, and Plants.

How many acquisitions has Interflora made?

Interflora has made 3 acquisitions, including Drake Algar, Flowers Direct, and Flying Flowers.

Who are Interflora's investors?

Interflora has 7 investors. Key investors include 3i Group, HLD Group, PAI Partners, Teleflora, and Montefiore Investment.

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