About Interflora
Interflora is a company based in Sleaford (United Kingdom) founded in 1923 was acquired by PAI Partners in December 2020. It operates as a Two-Sided Marketplace and Direct-to-Consumer (D2C). Interflora has raised $37.14 million across 1 funding round from investors including 3i Group, HLD Group and PAI Partners. The company has 199 employees. Interflora has completed 3 acquisitions, including Drake Algar, Flowers Direct and Flying Flowers. Interflora offers products and services including Flower Delivery, Gift Hampers, and Plants. Interflora operates in a competitive market with competitors including Bloomy Days, FTD, Agel Rosen, Valentins and FloraPrima, among others.
- Headquarter Sleaford, United Kingdom
- Employees 199
- SectorsRetail
- Website category Lifestyle · Gifts and Flowers
- Website interflora.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by PAI Partners (Dec 2020)
- Legal Name Interflora British Unit
- Annual Revenue$131.09 M (USD)-3as on Dec 31, 2020
- Net Profit$15.28 M (USD)-32as on Dec 31, 2020
- Total Equity Funding$37.14M (USD)
in 1 rounds
- Latest Funding Round$37.14M (USD), Private Equity Round
Feb 2005
- Investors3i Group
& 6 more
- Employee Count199
- Investments & AcquisitionsDrake Algar
& 2 more
- Acquired by
Products & Services of Interflora
Interflora offers a comprehensive portfolio of products and services, including Flower Delivery, Gift Hampers, and Plants.
Flowers are delivered locally for various occasions.
Hampers are offered with assorted themed contents.
Plants are provided for seasonal and gifting purposes.
Funding Insights of Interflora
Interflora has successfully raised a total of $37.14M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $37.14 million completed in February 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37.14M
- Total Rounds 1
- Last Round Private Equity Round — $37.14M
- First Round $37.14M
(Feb 2005)
- Investors Count 1
All 1 funding rounds of Interflora with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2005 | $37.14M | Private Equity Round | – | – |
7 investors in total: 7 institutional.
Investors in Interflora
Interflora has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include 3i Group, HLD Group and PAI Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on mid-market businesses | 1945 | 3i.com | London, United Kingdom | |
Private equity investment firm | 2010 | groupehld.com | Luxembourg, Luxembourg | |
Private equity investments in market-leading companies across global sectors. | – | paipartners.com | - | |
A reactive investment company focused on growth enterprises is operated. | 1993 | groupechevrillon.com | Paris, France | |
Diversified alternative assets are managed for investment purposes internationally. | – | lfpi.fr | Paris, France | |
Montefiore Investment is recognized as a leading investment firm for SMEs and mid-sized service companies in Europe. | 2005 | montefiore.fr | Paris, France | |
Teleflora is engaged in online flower delivery services. | – | teleflora.com | - |
Investor details for Interflora
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People of Interflora
1 people are tracked at Interflora (1 in leadership); the tracked headcount is 199.
| Name | Role | Group |
|---|---|---|
Alexandria Dean | CEO | Leadership |
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Investments & Acquisitions by Interflora
Interflora has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Drake Algar, Flowers Direct and Flying Flowers.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online flower retail shop | flowersdirect.co.uk | Sleaford, United Kingdom | 1992 | May 2012 | •••• | |
Luxury flowers and gifts are offered online from London florists. | drakealgar.com | London, United Kingdom | 1937 | May 2012 | •••• | |
Flowers and gifts are retailed online with UK delivery. | flyingflowers.co.uk | London, United Kingdom | 1981 | Feb 2012 | •••• |
Complete acquisition details for Interflora
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Timeline of Interflora
9 dated milestones of Interflora across 97 years, from founding to its latest funding, stage changes and deals.
- Founded Interflora is founded.
- Funding First funding round of $37.1M.
- Exit Acquired by HLD Group.
- Acquisition Acquires Flying Flowers.
- Acquisition Acquires Drake Algar.
- Acquisition Acquires Flowers Direct.
- Exit Acquired by LFPI Group.
- Exit Acquired by Teleflora.
- Exit Acquired by PAI Partners.
Competitors of Interflora
Interflora operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloomy Days, FTD, Agel Rosen, Valentins and FloraPrima, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bloomydays.com | 2012 | Berlin, Germany | $127,981 | 126 | Flowers and plants are delivered through online subscriptions. | |
| ftdcompanies.com | 1910 | Chicago, United States | – | – | FTD is recognized as a premier online floral delivery service. | |
| agel-rosen.de | 1890 | Butzbach, Germany | – | – | Online retailer selling roses, plants, and gardening accessories through a website. | |
| valentins.de | 1999 | Walldorf, Germany | – | 3 | Flowers and gifts are delivered online across Germany. | |
| floraprima.de | 2000 | Wendeburg, Germany | – | – | Manages an e-commerce store specializing in flowers, offering convenient online purchasing options. | |
| fleurop.nl | 1908 | Veenendaal, Netherlands | – | – | An online platform for buying and sourcing flowers from local florists. | |
| sunnybayflorist.co.nz | 2013 | Tauranga, New Zealand | – | – | Operates an online retail shop specializing in fresh flowers. |
Detailed competitors of Interflora
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Web traffic of Interflora
The website of Interflora (interflora.co.uk) receives about 761.7K visits a month and ranks #58,163 among all websites worldwide, #2,882 in Gifts and Flowers.
- Monthly visits761.7K
▼ 12.9% vs previous month
- Unique visitors385K
per month
- Global rank#58,163
among all websites
- Category rank#2,882
Lifestyle · Gifts and Flowers
- Bounce rate43%
- Pages per visit3.4
- Average visit2 min 44 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Interflora. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bunches.co.uk | bunches.co.uk | 100% | – | #133,986 | – |
| bloomandwild.com | 92% | 1.8M | #23,163 | View details | |
| eflorist.co.uk | 91% | 648.4K | #76,074 | View details | |
| prestigeflowers.co.uk | 91% | – | #74,459 | View details | |
| serenataflowers.com | 82% | – | #331,468 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Interflora
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- 40 similar websites
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- Traffic by brand
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Latest news on Interflora
Complete news archive for Interflora
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Similar companies to Interflora
10 companies that operate in the same segment as Interflora (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 301 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | – | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | – | – | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 |
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Frequently Asked Questions about Interflora
Interflora was founded in 1923 and raised its 1st funding round 82 years after it was founded.
Interflora is headquartered in Sleaford, United Kingdom. It is registered at Sleaford, Lincolnshire, United Kingdom.
Alexandria Dean is the current CEO of Interflora.
Interflora is a funded company, having raised a total of $37.14M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $37.14M, raised on Feb 2005.
Interflora has 199 employees.
Annual revenue of Interflora is $131.09M as on Dec 31, 2020.
Interflora is involved in providing flower delivery services through a network of over 40,000 florists worldwide, including nearly 1,000 in the UK. Services are offered for various occasions such as birthdays, anniversaries, and funerals. Solutions include same-day, next-day, and international delivery options. The company also provides gifts, hampers, and plants. Operations are supported by local florists who craft and deliver bouquets. Sectors served include retail and gifting industries with a focus on personalized floral arrangements.
Interflora's top competitors include Bloomy Days, Valentins and FTD.
Interflora offers Flower Delivery, Gift Hampers, and Plants.
Interflora has made 3 acquisitions, including Drake Algar, Flowers Direct, and Flying Flowers.
Interflora has 7 investors. Key investors include 3i Group, HLD Group, PAI Partners, Teleflora, and Montefiore Investment.
Interflora operates through Interflora British Unit.