About Flowers Direct
Flowers Direct is a company based in Sleaford (United Kingdom) founded in 1992 by Ian Rawlins was acquired by Interflora in May 2012.. The company has 199 employees as of December 31, 2021. Flowers Direct offers products and services including Flower Arrangements, Gifts and Hampers, and Subscription Flowers. Flowers Direct operates in a competitive market with competitors including Bloom & Wild, Floward, Arena Flowers, Flowerbx and Freddie's Flowers, among others.
- Headquarter Sleaford, United Kingdom
- Employees 199 as on 31 Dec, 2021
- Founders Ian Rawlins
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Interflora British Unit
- Date of Incorporation 11 Feb, 1935
- Jurisdiction SLEAFORD, LINCOLNSHIRE
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
199
as on Dec 31, 2021
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Acquired by
Interflora
(May 01, 2012)
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Products & Services of Flowers Direct
Flowers Direct offers a comprehensive portfolio of products and services, including Flower Arrangements, Gifts and Hampers, and Subscription Flowers. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Hand-crafted bouquets for various occasions and events
Items like chocolate and plants for gifting purposes
Regular delivery of fresh flowers to subscribers
Funding Insights of Flowers Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Flowers Direct
Flowers Direct has secured backing from 1 investor. Prominent investors backing the company include Interflora. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Fresh cut flowers are delivered globally via local florists.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Flowers Direct
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Flowers Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Flowers Direct Comparisons
Competitors of Flowers Direct
Flowers Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloom & Wild, Floward, Arena Flowers, Flowerbx and Freddie's Flowers, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Flowers are delivered via an online subscription platform.
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| domain | founded_year | HQ Location |
Flowers and bouquets are offered via an online gifting platform.
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| domain | founded_year | HQ Location |
Online delivery of flowers and gifts is facilitated worldwide.
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| domain | founded_year | HQ Location |
Flowers and plants are offered through an online subscription platform.
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| domain | founded_year | HQ Location |
Subscription-based flower bouquets are delivered via an online gifting platform.
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| domain | founded_year | HQ Location |
FTD is recognized as a premier online floral delivery service.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Flowers Direct
When was Flowers Direct founded?
Flowers Direct was founded in 1992.
Where is Flowers Direct located?
Flowers Direct is headquartered in Sleaford, United Kingdom. It is registered at Sleaford, Lincolnshire, United Kingdom.
Who is the current CEO of Flowers Direct?
Ian Rawlins is the current CEO of Flowers Direct. They have also founded this company.
How many employees does Flowers Direct have?
As of Dec 31, 2021, the latest employee count at Flowers Direct is 199.
What does Flowers Direct do?
Flowers Direct is an online flower retail shop. Flowers Direct brand mainly offers a range of sourced floral gift products which are boxed and delivered direct to the consumer through a courier network. It operates primarily through the Flowers Direct website, as well as associated telephone numbers. Also offers a range of Interflora florist fulfilled products. Delivers flowers throughout the UK and globally, via network of skilled local florists. Delivers through for 6 days a week. Provides same day delivery service. Acquired by interflora.com in 2012, which is a part of FTD group.
Who are the top competitors of Flowers Direct?
Flowers Direct's top competitors include Bloom & Wild, Floward and Flowerbx.
What products or services does Flowers Direct offer?
Flowers Direct offers Flower Arrangements, Gifts and Hampers, and Subscription Flowers.
Who are Flowers Direct's investors?
Flowers Direct has 1 investor. Key investors include Interflora.
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