About Flowers Direct
Flowers Direct is a company based in Sleaford (United Kingdom) founded in 1992 by Ian Rawlins was acquired by Interflora in May 2012. The company has 199 employees as of December 31, 2021. Flowers Direct offers products and services including Flower Arrangements, Gifts and Hampers, and Subscription Flowers. Flowers Direct operates in a competitive market with competitors including Bloom & Wild, Floward, Arena Flowers, Flowerbx and Freddie's Flowers, among others.
- Headquarter Sleaford, United Kingdom
- Employees 199 as on 31 Dec, 2021
- Founders Ian Rawlins
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Sectors
Retail
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Phone
Locked
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Website
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Social
Locked
- Legal Name Interflora British Unit
- Date of Incorporation 11 Feb, 1935
- Jurisdiction SLEAFORD, LINCOLNSHIRE
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Latest Funding Round
Not available
- Investors
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Employee Count
199
as on Dec 31, 2021
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Acquired by
Interflora
(May 01, 2012)
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Products & Services of Flowers Direct
Flowers Direct offers a comprehensive portfolio of products and services, including Flower Arrangements, Gifts and Hampers, and Subscription Flowers.
Hand-crafted bouquets for various occasions and events
Items like chocolate and plants for gifting purposes
Regular delivery of fresh flowers to subscribers
Funding Insights of Flowers Direct
Detailed funding history for Flowers Direct
Round names, dates, amounts, investors, and valuation history require an active premium plan.
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Investors in Flowers Direct
Flowers Direct has secured backing from 1 investor. Prominent investors backing the company include Interflora.
| Investor | Description | Founded Year | Domain | Location |
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Fresh cut flowers are delivered globally via local florists.
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Investor details for Flowers Direct
Investor domains, locations, round participation, and complete history require an active premium plan.
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Investments & Acquisitions by Flowers Direct
Investment portfolio details for Flowers Direct
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Financial Statements - Flowers Direct
Detailed financials for Flowers Direct
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
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Flowers Direct Comparisons
Peer comparison for Flowers Direct
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- Named peers
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Competitors of Flowers Direct
Flowers Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloom & Wild, Floward, Arena Flowers, Flowerbx and Freddie's Flowers, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| Locked | Locked | Locked |
Flowers are delivered via an online subscription platform.
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Flowers and bouquets are offered via an online gifting platform.
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Online delivery of flowers and gifts is facilitated worldwide.
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Flowers and plants are offered through an online subscription platform.
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| Locked | Locked | Locked |
Subscription-based flower bouquets are delivered via an online gifting platform.
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| Locked | Locked | Locked |
FTD is recognized as a premier online floral delivery service.
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Detailed competitors of Flowers Direct
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Flowers Direct
Complete news archive for Flowers Direct
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Frequently Asked Questions about Flowers Direct
Flowers Direct was founded in 1992.
Flowers Direct is headquartered in Sleaford, United Kingdom. It is registered at Sleaford, Lincolnshire, United Kingdom.
Ian Rawlins is the current CEO of Flowers Direct. They have also founded this company.
As of Dec 31, 2021, the latest employee count at Flowers Direct is 199.
Flowers Direct is an online flower retail shop. Flowers Direct brand mainly offers a range of sourced floral gift products which are boxed and delivered direct to the consumer through a courier network. It operates primarily through the Flowers Direct website, as well as associated telephone numbers. Also offers a range of Interflora florist fulfilled products. Delivers flowers throughout the UK and globally, via network of skilled local florists. Delivers through for 6 days a week. Provides same day delivery service. Acquired by interflora.com in 2012, which is a part of FTD group.
Flowers Direct's top competitors include Bloom & Wild, Floward and Flowerbx.
Flowers Direct offers Flower Arrangements, Gifts and Hampers, and Subscription Flowers.
Flowers Direct has 1 investor. Key investors include Interflora.