About Flowers Direct
Flowers Direct is a Retail company based in Sleaford (United Kingdom) founded in 1992 by Ian Rawlins, and was acquired by Interflora in May 2012. It operates as an online flower retail shop. The company has 199 employees. Its chief executive is Ian Rawlins. The company was acqui-hired. Flowers Direct offers products and services including Flower Arrangements, Gifts and Hampers, and Subscription Flowers. Its focus areas include Consumer, Online Gifting, Ecommerce and Florists. Its legal entity is INTERFLORA BRITISH UNIT. Its competitors include Bloom & Wild, Floward, Arena Flowers, Flowerbx and Freddie's Flowers and 5 more; 6 of its 10 listed competitors have raised funding.
Company details
Flowers Direct is an online flower retail shop. Flowers Direct brand mainly offers a range of sourced floral gift products which are boxed and delivered direct to the consumer through a courier network. It operates primarily through the Flowers Direct website, as well as associated telephone numbers. Also offers a range of Interflora florist fulfilled products. Delivers flowers throughout the UK and globally, via network of skilled local florists. Delivers through for 6 days a week. Provides same day delivery service. Acquired by interflora.com in 2012, which is a part of FTD group.
- Headquarters Sleaford, United Kingdom
- Employees 199
- Founders Ian Rawlins
- Stage Acquired
- SectorsRetail
- Website flowersdirect.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by Interflora (May 2012)
- Legal Name Interflora British Unit
- Date of Incorporation 11 Feb, 1935
- Jurisdiction SLEAFORD, LINCOLNSHIRE
- Investors
- Employee Count199
- Acquired byInterflora
(May 2012)
Products & Services of Flowers Direct
Flowers Direct offers a comprehensive portfolio of products and services, including Flower Arrangements, Gifts and Hampers, and Subscription Flowers.
Hand-crafted bouquets for various occasions and events
Items like chocolate and plants for gifting purposes
Regular delivery of fresh flowers to subscribers
Investors in Flowers Direct
Flowers Direct has secured backing from 1 investor. Prominent investors backing the company include Interflora.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fresh cut flowers are delivered globally via local florists. | 1923 | interflora.co.uk | Sleaford, United Kingdom |
Investor details for Flowers Direct
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People of Flowers Direct
1 people are tracked at Flowers Direct (1 in leadership); the tracked headcount is 199.
| Name | Role | Group |
|---|---|---|
Ian Rawlins | Founder & CEO | Leadership |
Complete people profiles for Flowers Direct
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Timeline of Flowers Direct
2 dated milestones of Flowers Direct across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Flowers Direct is founded.
- Exit Acquired by Interflora.
Competitors of Flowers Direct
Flowers Direct has 10 listed competitors in our database, 6 of them funded. They include Bloom & Wild, Floward, Arena Flowers, Flowerbx and Freddie's Flowers, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bloomandwild.com | 2013 | London, United Kingdom | $171.47M | 142 | Flowers are delivered via an online subscription platform. | |
| floward.com | 2017 | Riyadh, Saudi Arabia | $186.25M | – | Flowers and bouquets are offered via an online gifting platform. | |
| arenaflowers.com | 2006 | London, United Kingdom | $310,000 | 63 | Online delivery of flowers and gifts is facilitated worldwide. | |
| flowerbx.com | 2014 | London, United Kingdom | $31.34M | 29 | Flowers and plants are offered through an online subscription platform. | |
| freddiesflowers.com | 2014 | London, United Kingdom | $64.31M | 199 | Subscription-based flower bouquets are delivered via an online gifting platform. | |
| ftdcompanies.com | 1910 | Chicago, United States | – | – | FTD is recognized as a premier online floral delivery service. | |
| floom.com | 2015 | London, United Kingdom | $3.2M | 20 | Floom is operated as an online flower delivery marketplace. | |
| myglobalflowers.com | 2017 | Gibraltar, United Kingdom | – | – | Operates an app-based marketplace for multi-category flowers. | |
| floristupmystreet.co.uk | 2016 | United Kingdom | – | 1 | Flowers, plants, and bouquets are delivered from local florists online. | |
| yoursflorally.com | 2012 | Belfast, United Kingdom | – | – | Operates an online platform for purchasing flowers directly from local florists. |
Detailed competitors of Flowers Direct
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Web traffic of Flowers Direct
Websites that share an audience with Flowers Direct (flowersdirect.co.uk).
Websites whose visitors overlap most with Flowers Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| interflora.co.uk | 100% | 761.7K | #58,163 | View details | |
| serenataflowers.com | 100% | – | #331,468 | View details | |
bunches.co.uk | bunches.co.uk | 100% | – | #133,986 | – |
teleflorist.co.uk | teleflorist.co.uk | 100% | – | – | – |
| flyingflowers.co.uk | 99% | 125.5K | #319,936 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Flowers Direct
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- 23 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Stationery, Gifting & Handicrafts E-Commerce
10 companies that operate in the same segment as Flowers Direct (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 355 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | 487 | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | – | – | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 |
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Frequently Asked Questions about Flowers Direct
Flowers Direct was founded in 1992.
Flowers Direct is headquartered in Sleaford, United Kingdom. It is registered at Sleaford, Lincolnshire, United Kingdom.
Ian Rawlins is the current CEO of Flowers Direct. They have also founded this company.
Flowers Direct has 199 employees.
Flowers Direct is an online flower retail shop. Flowers Direct brand mainly offers a range of sourced floral gift products which are boxed and delivered direct to the consumer through a courier network. It operates primarily through the Flowers Direct website, as well as associated telephone numbers. Also offers a range of Interflora florist fulfilled products. Delivers flowers throughout the UK and globally, via network of skilled local florists. Delivers through for 6 days a week. Provides same day delivery service. Acquired by interflora.com in 2012, which is a part of FTD group.
Flowers Direct's top competitors include Bloom & Wild, Floward and Flowerbx.
Flowers Direct offers Flower Arrangements, Gifts and Hampers, and Subscription Flowers.
Flowers Direct has 1 investor. Key investors include Interflora.
Flowers Direct operates through Interflora British Unit.
Yes. Flowers Direct was acquired by Interflora in May 2012.