About Floom
Floom is a company based in London (United Kingdom) founded in 2015 was acquired by Promenade in May 2025. It operates as a Two-Sided Marketplace and Direct-to-Consumer (D2C). Floom has raised $3.2 million across 3 funding rounds from investors including Pembroke VCT, Promenade and 500 Global. The company has 20 employees as of December 31, 2022. Floom offers products and services including Flower Delivery, Plants, and Gifts & Hampers. Floom operates in a competitive market with competitors including Arena Flowers, FTD, MyGlobalFlowers, Florist Up My Street and iFlorist, among others.
- Headquarter London, United Kingdom
- Employees 20 as on 31 Dec, 2022
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Floom Ltd.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.2 M (USD)
in 3 rounds
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Latest Funding Round
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Investors
Pembroke VCT
& 6 more
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Employee Count
20
as on Dec 31, 2022
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Acquired by
Promenade
(May 22, 2025)
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Products & Services of Floom
Floom offers a comprehensive portfolio of products and services, including Flower Delivery, Plants, and Gifts & Hampers.
Flowers are delivered by local florists with care.
Indoor plants are offered for various home settings.
Gift hampers are curated for special occasions daily.
People of Floom
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Funding Insights of Floom
Floom has successfully raised a total of $3.2M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
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First Round
First Round
(05 Apr 2017)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2022 | Amount | Seed - Floom | Valuation | 500 Global |
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| Dec, 2018 | Amount | Seed - Floom | Valuation | Pembroke VCT , Firstminute Capital | |
| Apr, 2017 | Amount | Seed - Floom | Valuation |
investors |
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Investors in Floom
Floom has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Pembroke VCT, Promenade and 500 Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital and acceleration are provided to tech startups.
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Founded Year | Domain | Location | |
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Venture capital funding is provided by Pembroke VCT to growth-stage companies.
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Founded Year | Domain | Location | |
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Micro venture capital firm focused on seed investments
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Founded Year | Domain | Location |
Investments & Acquisitions by Floom
Financial Statements - Floom
Floom Comparisons
Competitors of Floom
Floom operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Arena Flowers, FTD, MyGlobalFlowers, Florist Up My Street and iFlorist, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online delivery of flowers and gifts is facilitated worldwide.
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| domain | founded_year | HQ Location |
FTD is recognized as a premier online floral delivery service.
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| domain | founded_year | HQ Location |
Operates an app-based marketplace for multi-category flowers.
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| domain | founded_year | HQ Location |
Flowers, plants, and bouquets are delivered from local florists online.
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| domain | founded_year | HQ Location |
Flowers are retailed online and delivered nationwide by iFlorist.
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Frequently Asked Questions about Floom
Floom was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Floom is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Floom is a funded company, having raised a total of $3.2M across 3 funding rounds to date. The company's 1st funding round was a Seed of $647.16K, raised on Apr 05, 2017.
As of Dec 31, 2022, the latest employee count at Floom is 20.
Floom is managed as a platform connecting local florists with customers for flower and gift delivery across the UK and US. Operations are focused on providing unique, high-quality floral arrangements for various occasions such as birthdays, anniversaries, and sympathies. The service is supported by a network of vetted, talented florists who craft seasonal bouquets. Same-day and next-day delivery options are offered in major cities, ensuring timely service. Partnerships with BloomNation are established to expand delivery reach in the US. A community of flower lovers is being built globally to spread floral joy.
Floom's top competitors include Arena Flowers, iFlorist and Flowers Direct.
Floom offers Flower Delivery, Plants, and Gifts & Hampers.
Floom has 7 investors. Key investors include Pembroke VCT, Promenade, 500 Global, Firstminute Capital, and Wing Chan.