About Floom
Floom is a company based in London (United Kingdom) founded in 2015 was acquired by Promenade in May 2025. It operates as a Two-Sided Marketplace and Direct-to-Consumer (D2C). Floom has raised $3.2 million across 3 funding rounds from investors including Pembroke VCT, Promenade and 500 Global. The company has 20 employees. Floom offers products and services including Flower Delivery, Plants, and Gifts & Hampers. Floom operates in a competitive market with competitors including Arena Flowers, FTD, MyGlobalFlowers, Florist Up My Street and iFlorist, among others.
- Total Equity Funding$3.2M (USD)
in 3 rounds
- InvestorsPembroke VCT
& 6 more
- Employee Count20
- Acquired byPromenade
(May 2025)
Products & Services of Floom
Floom offers a comprehensive portfolio of products and services, including Flower Delivery, Plants, and Gifts & Hampers.
Flowers are delivered by local florists with care.
Indoor plants are offered for various home settings.
Gift hampers are curated for special occasions daily.
Funding Insights of Floom
Floom has successfully raised a total of $3.2M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.2M
- Total Rounds 3
- First Round $647,164
(Apr 2017)
- Investors Count 6
All 3 funding rounds of Floom with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | – | Seed | – | 500 Global | – |
| Dec 2018 | $2.55M | Seed | – | Pembroke VCT, Firstminute Capital | |
| Apr 2017 | $647,164 | Seed | – | – | – |
7 investors in total: 4 institutional and 3 angel.
Investors in Floom
Floom has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Pembroke VCT, Promenade and 500 Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
Venture capital funding is provided by Pembroke VCT to growth-stage companies. | 2013 | pembrokevct.com | Kensington, United Kingdom | |
Micro venture capital firm focused on seed investments | – | firstminute.capital | London, United Kingdom | |
WC Wing Chan | Angel investor focusing on early-stage Indian startups, tech enthusiast | – | unknown_39418f57a58e47f79 | - |
CM Carlos Morgado | - | – | unknown_4f48caaa23f849ab8 | - |
TS Tom Singh | Founder of New Look, prominent angel investor in Indian startups | – | unknown_32deb17050d5404d8 | - |
SaaS-based customer engagement tools for retail businesses are offered. | 2010 | getpromenade.com | Santa Monica, United States |
Investor details for Floom
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Floom
2 people are tracked at Floom (1 in leadership, 1 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Luke Harper | Head of Sales, UK | Leadership |
Luke L. | Business Development Manager | Team |
Complete people profiles for Floom
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Floom
4 dated milestones of Floom across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Floom is founded.
- Funding First funding round of $647K.
- Funding Latest funding round, Seed,.
- Exit Acquired by Promenade.
Competitors of Floom
Floom operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Arena Flowers, FTD, MyGlobalFlowers, Florist Up My Street and iFlorist, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| arenaflowers.com | 2006 | London, United Kingdom | $310,000 | 63 | Online delivery of flowers and gifts is facilitated worldwide. | |
| ftdcompanies.com | 1910 | Chicago, United States | – | – | FTD is recognized as a premier online floral delivery service. | |
| myglobalflowers.com | 2017 | Gibraltar, United Kingdom | – | – | Operates an app-based marketplace for multi-category flowers. | |
| floristupmystreet.co.uk | 2016 | United Kingdom | – | 1 | Flowers, plants, and bouquets are delivered from local florists online. | |
| iflorist.co.uk | 2006 | Padiham, United Kingdom | – | – | Flowers are retailed online and delivered nationwide by iFlorist. | |
| flowersdirect.co.uk | 1992 | Sleaford, United Kingdom | – | 199 | Online flower retail shop | |
| yoursflorally.com | 2012 | Belfast, United Kingdom | – | – | Operates an online platform for purchasing flowers directly from local florists. | |
| waitroseflorist.com | 2013 | Bracknell, United Kingdom | – | – | Supermarket chain offering groceries, fresh foods, and household products via online and physical stores. | |
| appleyardflowers.com | 2014 | London, United Kingdom | – | – | An online retailer specializing in luxury flowers and gifting options. |
Detailed competitors of Floom
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Floom
The website of Floom (floom.com) receives about 49.6K visits a month.
- Monthly visits49.6K
▲ 9.4% vs previous month
Websites whose visitors overlap most with Floom. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
busybeesflorist.co.uk | busybeesflorist.co.uk | 100% | – | #1,574,267 | – |
marineflorists.com | marineflorists.com | 98% | – | #2,711,064 | – |
flowersbyflourish.com | flowersbyflourish.com | 98% | – | #867,818 | – |
jamescressflorist.com | jamescressflorist.com | 97% | – | #311,049 | – |
myflowers.co.uk | myflowers.co.uk | 96% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Floom
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Floom
Complete news archive for Floom
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Floom
10 companies that operate in the same segment as Floom (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 301 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | – | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | – | – | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 |
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Frequently Asked Questions about Floom
Floom was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Floom is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Floom is a funded company, having raised a total of $3.2M across 3 funding rounds to date. The company's 1st funding round was a Seed of $647.16K, raised on Apr 2017.
Floom has 20 employees.
Floom is managed as a platform connecting local florists with customers for flower and gift delivery across the UK and US. Operations are focused on providing unique, high-quality floral arrangements for various occasions such as birthdays, anniversaries, and sympathies. The service is supported by a network of vetted, talented florists who craft seasonal bouquets. Same-day and next-day delivery options are offered in major cities, ensuring timely service. Partnerships with BloomNation are established to expand delivery reach in the US. A community of flower lovers is being built globally to spread floral joy.
Floom's top competitors include Arena Flowers, iFlorist and Flowers Direct.
Floom offers Flower Delivery, Plants, and Gifts & Hampers.
Floom has 7 investors. Key investors include Pembroke VCT, Promenade, 500 Global, Firstminute Capital, and Wing Chan.
Floom operates through Floom Ltd..
Yes. Floom was acquired by Promenade in May 2025.