About Floom
Floom is a company based in London (United Kingdom) founded in 2015 was acquired by Promenade in May 2025. It operates as a Two-Sided Marketplace, and Direct-to-Consumer (D2C). Floom has raised $3.2 million across 3 funding rounds from investors including Pembroke VCT, Promenade and 500 Global. The company has 20 employees as of December 31, 2022. Floom offers products and services including Flower Delivery, Plants, and Gifts & Hampers. Floom operates in a competitive market with competitors including Arena Flowers, FTD, MyGlobalFlowers, Florist Up My Street and iFlorist, among others.
- Headquarter London, United Kingdom
- Employees 20 as on 31 Dec, 2022
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Floom Ltd.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.2 M (USD)
in 3 rounds
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Latest Funding Round
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Investors
Pembroke VCT
& 6 more
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Employee Count
20
as on Dec 31, 2022
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Acquired by
Promenade
(May 22, 2025)
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Products & Services of Floom
Floom offers a comprehensive portfolio of products and services, including Flower Delivery, Plants, and Gifts & Hampers. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Flowers are delivered by local florists with care.
Indoor plants are offered for various home settings.
Gift hampers are curated for special occasions daily.
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Funding Insights of Floom
Floom has successfully raised a total of $3.2M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
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First Round
First Round
(05 Apr 2017)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2022 | Amount | Seed - Floom | Valuation | 500 Global |
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| Dec, 2018 | Amount | Seed - Floom | Valuation | Pembroke VCT , Firstminute Capital | |
| Apr, 2017 | Amount | Seed - Floom | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Floom
Floom has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Pembroke VCT, Promenade and 500 Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital and acceleration are provided to tech startups.
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Founded Year | Domain | Location | |
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Venture capital funding is provided by Pembroke VCT to growth-stage companies.
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Founded Year | Domain | Location | |
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Micro venture capital firm focused on seed investments
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Floom
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Floom
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Floom Comparisons
Competitors of Floom
Floom operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Arena Flowers, FTD, MyGlobalFlowers, Florist Up My Street and iFlorist, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online delivery of flowers and gifts is facilitated worldwide.
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| domain | founded_year | HQ Location |
FTD is recognized as a premier online floral delivery service.
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| domain | founded_year | HQ Location |
Operates an app-based marketplace for multi-category flowers.
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| domain | founded_year | HQ Location |
Flowers, plants, and bouquets are delivered from local florists online.
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| domain | founded_year | HQ Location |
Flowers are retailed online and delivered nationwide by iFlorist.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Floom
Frequently Asked Questions about Floom
When was Floom founded?
Floom was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is Floom located?
Floom is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Floom a funded company?
Floom is a funded company, having raised a total of $3.2M across 3 funding rounds to date. The company's 1st funding round was a Seed of $647.16K, raised on Apr 05, 2017.
How many employees does Floom have?
As of Dec 31, 2022, the latest employee count at Floom is 20.
What does Floom do?
Floom is managed as a platform connecting local florists with customers for flower and gift delivery across the UK and US. Operations are focused on providing unique, high-quality floral arrangements for various occasions such as birthdays, anniversaries, and sympathies. The service is supported by a network of vetted, talented florists who craft seasonal bouquets. Same-day and next-day delivery options are offered in major cities, ensuring timely service. Partnerships with BloomNation are established to expand delivery reach in the US. A community of flower lovers is being built globally to spread floral joy.
Who are the top competitors of Floom?
Floom's top competitors include Arena Flowers, iFlorist and Flowers Direct.
What products or services does Floom offer?
Floom offers Flower Delivery, Plants, and Gifts & Hampers.
Who are Floom's investors?
Floom has 7 investors. Key investors include Pembroke VCT, Promenade, 500 Global, Firstminute Capital, and Wing Chan.
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