About Promenade
Promenade is a company based in Santa Monica (United States) founded in 2010 by Gregg Weisstein and Farbod Shoraka. It operates as a SaaS (Software-as-a-Service). Promenade has raised $11 million across 1 funding round from investors including B. Riley Financial. Promenade has completed 1 acquisition, including Floom. Promenade offers products and services including Promenade Ecommerce Platform, BloomNation for Florists, Promenade for Restaurants, Promenade for Liquor Stores, and Promenade for Butcher Stores. Promenade operates in a competitive market with competitors including Medallia, BloomReach, eGain, Paystone and CloudCherry, among others.
- Headquarter Santa Monica, United States
- Founders Gregg Weisstein, Farbod Shoraka
- SectorsRetail
- Phone•••• ••••
- Website getpromenade.com
- Social LinkedIn X Facebook YouTube
- Total Equity Funding$11M (USD)
in 1 rounds
- Latest Funding Round$11M (USD), Series B
Feb 2021
- Investors
- Investments & Acquisitions
Products & Services of Promenade
Promenade offers a comprehensive portfolio of products and services, including Promenade Ecommerce Platform, BloomNation for Florists, Promenade for Restaurants, Promenade for Liquor Stores, and Promenade for Butcher Stores.
An ecommerce platform is provided for local businesses.
A floral POS system is offered for florists.
A comprehensive solution is provided for restaurant businesses.
A tailored solution is offered for liquor stores.
A specific solution is designed for butcher shops.
Apps and channels of Promenade
its YouTube channel Promenade has 121 subscribers and 3 videos.
Videos from Promenade
The most watched videos on Promenade's YouTube channel, Promenade (121 subscribers). Click a video to play it here.
More on Promenade.
Funding Insights of Promenade
Promenade has successfully raised a total of $11M through 1 strategic funding round. The most recent funding activity was a Series B round of $11 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11M
- Total Rounds 1
- Last Round Series B — $11M
- First Round $11M
(Feb 2021)
- Investors Count 1
All 1 funding rounds of Promenade with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $11M | Series B | – | B. Riley Financial | – |
1 investors in total: 1 institutional.
Investors in Promenade
Promenade has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include B. Riley Financial.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mergers, acquisitions, capital raising, and strategic advisory services are provided. | 1997 | brileyfin.com | Los Angeles, United States |
Investor details for Promenade
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Promenade
2 people are tracked at Promenade (2 in leadership).
| Name | Role | Group |
|---|---|---|
Gregg Weisstein | Co-Founder | Leadership |
Farbod Shoraka | Co-Founder & CEO | Leadership |
Complete people profiles for Promenade
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Investments & Acquisitions by Promenade
Promenade has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Floom.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Floom is operated as an online flower delivery marketplace. | floom.com | London, United Kingdom | 2015 | May 2025 | •••• |
Complete acquisition details for Promenade
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Promenade
3 dated milestones of Promenade across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Promenade is founded.
- Funding First funding round of $11.0M.
- Acquisition Acquires Floom.
Competitors of Promenade
Promenade operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Medallia, BloomReach, eGain, Paystone and CloudCherry, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| decibel.com | 2001 | London, United Kingdom | $50.3M | 76 | Medallia is focused on customer and employee experience management. | |
| bloomreach.com | 2009 | Mountain View, United States | $422M | – | SaaS-based product discovery and personalization for e-commerce are provided. | |
| egain.com | 1997 | Sunnyvale, United States | – | 360 | SaaS-based customer management software solutions are offered for retail businesses. | |
| paystone.com | 2009 | London, Canada | $78.27M | – | Customer engagement solutions for businesses are provided by Paystone. | |
| cloudcherry.com | 2014 | Salt Lake, United States | $38.65M | – | Customer experience management software | |
| tokywoky.com | 2013 | Paris, France | $769,125 | – | Crowdsourced customer service platform is provided on-demand for issue resolution. | |
| particularaudience.com | 2017 | Sydney, Australia | $11.4M | – | Platform offering consumer intelligence solution |
Detailed competitors of Promenade
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Promenade
The website of Promenade (getpromenade.com) receives about 6.8K visits a month.
- Monthly visits6.8K
▲ 20.7% vs previous month
Websites whose visitors overlap most with Promenade. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
printlabelandmail.com | printlabelandmail.com | 100% | – | #3,602,741 | – |
agoa.info | agoa.info | 99% | – | – | – |
| nextdayflyers.com | 45% | 174K | #234,114 | View details | |
hortica.com | hortica.com | 38% | – | #4,195,717 | – |
| promenade-downey.com | 36% | 4.3K | #4,212,466 | View details |
Latest news on Promenade
Complete news archive for Promenade
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Promenade
10 companies that operate in the same segment as Promenade (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 8,100 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 |
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Frequently Asked Questions about Promenade
Promenade was founded in 2010 and raised its 1st funding round 11 years after it was founded.
Promenade is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Farbod Shoraka is the current CEO of Promenade. They have also founded this company.
Promenade is a funded company, having raised a total of $11M across 1 funding round to date. The company's 1st funding round was a Series B of $11M, raised on Feb 2021.
An ecommerce platform is offered by Promenade to empower local businesses such as florists, restaurants, liquor stores, butcher shops, and pet stores. Solutions are tailored to specific industries, ensuring mobile-friendly, SEO-optimized storefronts. Online revenue growth is supported through intuitive shopping experiences and business management tools. Marketing services are also provided to enhance customer reach and conversion. The platform is designed to drive qualified traffic and increase sales for small, local merchants across various sectors.
Promenade's top competitors include BloomReach, CloudCherry and eGain.
Promenade offers Promenade Ecommerce Platform, BloomNation for Florists, Promenade for Restaurants, Promenade for Liquor Stores, and Promenade for Butcher Stores.
Promenade has made 1 acquisition, including Floom.
Promenade has 1 investor. Key investors include B. Riley Financial.