About Particular Audience
Particular Audience is a company based in Sydney (Australia) founded in 2017.. Particular Audience has raised $11.4 million across 5 funding rounds from investors including OneVentures, EVP and Carthona Capital. Particular Audience offers products and services including Retail Media, Hyper-Personalization, Automated Product Bundles, Adaptive Transformer Search, and Visual Search. Particular Audience operates in a competitive market with competitors including Medallia, BloomReach, eGain, Paystone and CloudCherry, among others.
- Headquarter Sydney, Australia
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$11.4 M (USD)
in 5 rounds
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Latest Funding Round
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Investors
OneVentures
& 2 more
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Employee Count
Employee Count
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Products & Services of Particular Audience
Particular Audience offers a comprehensive portfolio of products and services, including Retail Media, Hyper-Personalization, Automated Product Bundles, Adaptive Transformer Search, and Visual Search. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing sponsored products and retail media campaigns.
Dynamic product recommendations based on customer intent and behavior.
Automates product bundling to increase basket size and sales.
AI-powered search that eliminates zero results using language models.
Enables visual product discovery via computer vision technology.
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Funding Insights of Particular Audience
Particular Audience has successfully raised a total of $11.4M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Last Round
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First Round
First Round
(01 Jun 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2023 | Amount | Series A - Particular Audience | Valuation | One Ventures |
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| Nov, 2021 | Amount | Series A - Particular Audience | Valuation | EVP | |
| Jul, 2020 | Amount | Seed - Particular Audience | Valuation | Carthona Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Particular Audience
Particular Audience has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include OneVentures, EVP and Carthona Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm offering growth equity and credit for technology and healthcare companies.
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Founded Year | Domain | Location | |
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Early-stage venture capital investments are provided by EVP.
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Founded Year | Domain | Location | |
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US and Australian tech and life sciences are invested in.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Particular Audience
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Particular Audience
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Particular Audience Comparisons
Competitors of Particular Audience
Particular Audience operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Medallia, BloomReach, eGain, Paystone and CloudCherry, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Medallia is focused on customer and employee experience management.
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| domain | founded_year | HQ Location |
SaaS-based product discovery and personalization for e-commerce are provided.
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| domain | founded_year | HQ Location |
SaaS-based customer management software solutions are offered for retail businesses.
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| domain | founded_year | HQ Location |
Customer engagement solutions for businesses are provided by Paystone.
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| domain | founded_year | HQ Location |
Customer experience management software
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| domain | founded_year | HQ Location |
Crowdsourced customer service platform is provided on-demand for issue resolution.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Particular Audience
Frequently Asked Questions about Particular Audience
When was Particular Audience founded?
Particular Audience was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Where is Particular Audience located?
Particular Audience is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Is Particular Audience a funded company?
Particular Audience is a funded company, having raised a total of $11.4M across 5 funding rounds to date. The company's 1st funding round was a Seed of $800K, raised on Jun 01, 2019.
What does Particular Audience do?
Platform offering consumer intelligence solution. The platform leverages data analytics to cross sell and optimize promotional activities for e commerce. The offered features include rapid tag integration, industry leading RD, propensity modelling, performance tracker, AB testing, and more.
Who are the top competitors of Particular Audience?
Particular Audience's top competitors include BloomReach, CloudCherry and eGain.
What products or services does Particular Audience offer?
Particular Audience offers Retail Media, Hyper-Personalization, Automated Product Bundles, Adaptive Transformer Search, and Visual Search.
Who are Particular Audience's investors?
Particular Audience has 3 investors. Key investors include OneVentures, EVP, and Carthona Capital.
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