About Bluefly
Bluefly is a Retail company based in New York (United States) founded in 1998, and was acquired by Clearlake Capital Group in May 2013. Bluefly is engaged in online retail of designer fashion. It operates on a Direct-to-Consumer (D2C) model. The company has 78 employees. Its website bluefly.com draws about 167 thousand monthly visits. Bluefly offers products and services including Designer Clothing, Designer Shoes, and Designer Handbags. Its focus areas include Fashion Retail and Designer Apparel. Its competitors include Zulily, Amazon and Wish Shopping; 3 of its 3 listed competitors have raised funding.
Company details
Bluefly is involved in the online retail of designer fashion items, including clothing, shoes, handbags, and accessories for men and women. The company operates in the luxury fashion sector, offering products from high-end designers such as Gucci, Prada, and Saint Laurent. Discounted prices up to 70 off are provided on a wide range of items. Solutions are focused on delivering a curated selection of fashion products through an e-commerce platform.
- Headquarters New York, United States
- Employees 78
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website bluefly.com
- Social LinkedIn X Facebook Instagram
- Acquired by Clearlake Capital Group (May 2013)
- InvestorsTuesday Capital
& 3 more
- Employee Count78
- Acquired byClearlake Capital Group
(May 2013)
Products & Services of Bluefly
Bluefly offers a comprehensive portfolio of products and services, including Designer Clothing, Designer Shoes, and Designer Handbags.
Designer clothing for men and women is offered.
Luxury footwear for men and women is provided.
High-end handbags and accessories are sold online.
Funding Insights of Bluefly
- Total Rounds 7
- First Round $3M
(Oct 2002)
- Investors Count 3
All 7 funding rounds of Bluefly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2014 | Post-IPO | – | – | ||
| Nov 2012 | $10M | Debt – Conventional | – | – | |
| Sep 2011 | $6.6M | Post-IPO | – | – | |
| Mar 2010 | $15M | Post-IPO | – | – | – |
| Feb 2010 | $10.3M | Post-IPO | – | – | |
| Dec 2009 | $4.74M | Post-IPO | – | – | |
| Oct 2002 | $3M | Post-IPO | – | – | – |
4 investors in total: 4 institutional.
Investors in Bluefly
Bluefly has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Tuesday Capital, Salus Capital Partners and Rho Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech-focused VC firm investing primarily in the US | tuesday.vc | San Francisco, United States | ||
Early-stage tech startups are invested in by Rho Capital Partners. | rho.com | New York, United States | ||
Lower and mid-market investments are managed through private equity strategies. | clearlake.com | Santa Monica, United States | ||
Provides asset-backed loans to support financial needs. | 2011 | saluscapital.com | Needham, United States |
Investor details for Bluefly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bluefly
2 people are tracked at Bluefly (1 in leadership, 1 in team); the tracked headcount is 78.
| Name | Role | Group |
|---|---|---|
Viktor Shnitzer | Director of Business Intelligence | Leadership |
Erica Feldman | Inventory Control Analyst | Team |
Complete people profiles for Bluefly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Bluefly
4 dated milestones of Bluefly across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Bluefly is founded.
- Funding First funding round of $3.0M.
- Exit Acquired by Clearlake Capital Group.
- Funding Latest funding round, Post-IPO,.
Competitors of Bluefly
Bluefly has 3 listed competitors in our database, 3 of them funded. They include Zulily, Amazon and Wish Shopping.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zulily.com | 2009 | Seattle, United States | $134.6M | 2,866 | Online shopping platform is operated via flash sales by Zulily. | |
| amazon.com | 1994 | Seattle, United States | $8M | 1,556,000 | Multi-category products are offered through an online marketplace. | |
| wish.com | 2009 | San Francisco, United States | $928.7M | 739 | Online marketplace platform offering multi-category consumer products |
Detailed competitors of Bluefly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Bluefly
The website of Bluefly (bluefly.com) receives about 167.1K visits a month and ranks #157,335 among all websites worldwide, #8,198 in Fashion and Apparel.
- Monthly visits167.1K
▼ 22.8% vs previous month
- Unique visitors121.3K
per month
- Global rank#157,335
among all websites
- Category rank#8,198
Lifestyle · Fashion and Apparel
- Bounce rate51%
- Pages per visit4.2
- Average visit1 min 32 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Bluefly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| saksfifthavenue.com | 100% | 22.7M | #946 | View details | |
bloomingdales.com | bloomingdales.com | 97% | #2,261 | – | |
| ruelala.com | 90% | 2.6M | #14,109 | View details | |
| gilt.com | 90% | 3.3M | #9,944 | View details | |
| yoox.com | 89% | 9.3M | #4,462 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bluefly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Bluefly (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Bluefly
Complete news archive for Bluefly
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Bluefly
Bluefly was founded in 1998 and raised its 1st funding round 4 years after it was founded.
Bluefly is headquartered in New York, United States. It is registered at New York, New York, United States.
Bluefly has 78 employees.
Bluefly is involved in the online retail of designer fashion items, including clothing, shoes, handbags, and accessories for men and women. The company operates in the luxury fashion sector, offering products from high-end designers such as Gucci, Prada, and Saint Laurent. Discounted prices up to 70 off are provided on a wide range of items. Solutions are focused on delivering a curated selection of fashion products through an e-commerce platform.
Bluefly's top competitors include Amazon, Zulily and Wish Shopping.
Bluefly offers Designer Clothing, Designer Shoes, and Designer Handbags.
Bluefly has 4 investors. Key investors include Tuesday Capital, Salus Capital Partners, Rho Capital Partners, and Clearlake Capital Group.
Yes. Bluefly was acquired by Clearlake Capital Group in May 2013.
The website of Bluefly receives about 167 thousand visits a month and ranks #157,335 among all websites worldwide.