About Blueprint
Blueprint is a Retail company based in London (United Kingdom) founded in 2019. E-commerce purchases are enabled via social media messaging platforms. It operates on a SaaS (Software-as-a-Service) model. Blueprint has raised $1.2 million across 1 funding round from investors including Founders Factory and Hambro Perks. Blueprint offers products and services including SMS Marketing Software and WhatsApp Marketing Software. Its focus areas include Technology, Software and Marketing Software. Its legal entity is CITY BRANDS LTD.
Company details
Blueprint is engaged in providing SMS and WhatsApp marketing software tailored for eCommerce businesses, particularly Shopify stores. Solutions are offered to enhance customer retention, manage flexible subscriptions, and enable intelligent cross-selling and replenishments. Industries served include beauty, fashion, health wellness, and pets. Seamless integrations with platforms like Shopify, Klaviyo, and Zendesk are provided to fit into existing tech stacks. The focus is placed on reducing customer churn and increasing lifetime value for direct-to-consumer brands.
- Headquarters London, United Kingdom
- SectorsRetail
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website blueprint.store
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name City Brands Ltd
- Date of Incorporation 29 Mar, 2019
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$1.2M (USD)
in 1 rounds
- Latest Funding Round$1.2M (USD), Seed
Apr 2020
- InvestorsFounders Factory
& 1 more
Products & Services of Blueprint
Blueprint offers a comprehensive portfolio of products and services, including SMS Marketing Software and WhatsApp Marketing Software.
Software for SMS marketing to enhance customer retention.
Tool for WhatsApp marketing to drive customer loyalty.
Apps and channels of Blueprint
its YouTube channel useblueprint has 11 subscribers and 24 videos.
Videos from Blueprint
The most watched videos on Blueprint's YouTube channel, useblueprint (11 subscribers). Click a video to play it here.
More on useblueprint.
Funding Insights of Blueprint
Blueprint has successfully raised a total of $1.2M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.2 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.2M
- Total Rounds 1
- Last Round Seed — $1.2M
- First Round $1.2M
(Apr 2020)
- Investors Count 2
All 1 funding rounds of Blueprint with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $1.2M | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Blueprint
Blueprint has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Founders Factory and Hambro Perks.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startup studio focused on fintech, telecoms, and multiple sectors | 2012 | foundersfactory.com | London, United Kingdom | |
Venture capital, debt, private equity, and secondary market funds focused on technology, healthcare, and multiple sectors | hambroperks.com | London, United Kingdom |
Investor details for Blueprint
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Blueprint
4 people are tracked at Blueprint (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
💬 Harry Willis | Director of Partnerships and Business Development | Leadership |
Rory Jeffries | Co-founder & CEO | Leadership |
Jordan Smith | Head Of Customer Success | Leadership |
Joan Addley | Customer Success Manager | Team |
Complete people profiles for Blueprint
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Blueprint
2 dated milestones of Blueprint across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Blueprint is founded.
- Funding First funding round of $1.2M.
Web traffic of Blueprint
The website of Blueprint (blueprint.store) receives about 2.4K visits a month and ranks #4,983,489 among all websites worldwide, #9,052 in Online Marketing.
- Monthly visits2.4K
▼ 31% vs previous month
- Unique visitors1.5K
per month
- Global rank#4,983,489
among all websites
- Category rank#9,052
Business and Consumer Services · Online Marketing
- Bounce rate42%
- Pages per visit1.6
- Average visit5 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Blueprint. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dropshiplifestyle.com | 100% | 90.8K | #409,461 | View details | |
| finaleinventory.com | 98% | 250.1K | View details | ||
| extensiv.com | 98% | 568.1K | #58,379 | View details | |
| lifetimely.io | 98% | View details |
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Related news about Blueprint
Complete news archive for Blueprint
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Frequently Asked Questions about Blueprint
Blueprint was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Blueprint is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Blueprint is a funded company, having raised a total of $1.2M across 1 funding round to date. The company's 1st funding round was a Seed of $1.2M, raised on Apr 2020.
Blueprint is engaged in providing SMS and WhatsApp marketing software tailored for eCommerce businesses, particularly Shopify stores. Solutions are offered to enhance customer retention, manage flexible subscriptions, and enable intelligent cross-selling and replenishments. Industries served include beauty, fashion, health wellness, and pets. Seamless integrations with platforms like Shopify, Klaviyo, and Zendesk are provided to fit into existing tech stacks. The focus is placed on reducing customer churn and increasing lifetime value for direct-to-consumer brands.
Blueprint offers SMS Marketing Software and WhatsApp Marketing Software.
Blueprint has 2 investors. Key investors include Founders Factory, and Hambro Perks.
Blueprint operates through City Brands Ltd.