About Custobar
Custobar is a company based in Helsinki (Finland) founded in 2014.. Custobar has raised $402.25 thousand across 2 funding rounds from investors including Superhero Capital and Lennu Keinänen. Custobar offers products and services including Customer Data Platform and Marketing Automation. Custobar operates in a competitive market with competitors including Zeta Global, Braze, Blueshift, Nosto and Insider, among others.
- Headquarter Helsinki, Finland
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$402.25 K (USD)
in 2 rounds
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Latest Funding Round
$177.25 K (USD), Seed
Aug 30, 2017
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Investors
Superhero Capital
& 1 more
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Employee Count
Employee Count
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Products & Services of Custobar
Custobar offers a comprehensive portfolio of products and services, including Customer Data Platform and Marketing Automation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for integrating and analyzing customer data from various sources.
Tools for creating and managing targeted marketing campaigns across channels.
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Funding Insights of Custobar
Custobar has successfully raised a total of $402.25K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $177.25 thousand completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $177,250
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First Round
First Round
(08 Jun 2016)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2017 | Amount | Seed - Custobar | Valuation | Superhero Capital |
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| Jun, 2016 | Amount | Seed - Custobar | Valuation | Superhero Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Custobar
Custobar has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include Superhero Capital and Lennu Keinänen. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Superhero Capital is focused on seed funding for startups.
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Founded Year | Domain | Location | |
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LK
Lennu Keinänen |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Custobar
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Custobar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Custobar Comparisons
Competitors of Custobar
Custobar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta Global, Braze, Blueshift, Nosto and Insider, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Zeta Global is recognized as an AI-powered marketing cloud.
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| domain | founded_year | HQ Location |
AI-based omnichannel customer engagement solutions are delivered to businesses.
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| domain | founded_year | HQ Location |
AI-driven platform for unifying customer data and automating personalized marketing.
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| domain | founded_year | HQ Location |
Personalized product recommendations are delivered via SaaS to online retailers.
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| domain | founded_year | HQ Location |
AI-native omnichannel customer experiences are orchestrated through integrated platforms.
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| domain | founded_year | HQ Location |
Email marketing solutions for businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Custobar
When was Custobar founded?
Custobar was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Where is Custobar located?
Custobar is headquartered in Helsinki, Finland.
Is Custobar a funded company?
Custobar is a funded company, having raised a total of $402.25K across 2 funding rounds to date. The company's 1st funding round was a Seed of $225K, raised on Jun 08, 2016.
What does Custobar do?
Founded in 2014 in Helsinki, Finland, Custobar operates as a customer data platform in the marketing technology sector. Transactional data from sources including social media, email marketing, ecommerce, and websites is gathered and analyzed. Customers are searched and segmented based on interactions, with individual KPIs and timeline views of transactions provided. An interface is offered for campaign creation across emails, SMS, and webhooks.
Who are the top competitors of Custobar?
Custobar's top competitors include Zeta Global, Smartly.io and Blueshift.
What products or services does Custobar offer?
Custobar offers Customer Data Platform and Marketing Automation.
Who are Custobar's investors?
Custobar has 2 investors. Key investors include Superhero Capital, and Lennu Keinänen.
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