About Bluesmart
Bluesmart was a Consumer company based in New York (United States) founded in 2013 by Martin Diz, Alejo Verlini, Tomi Pierucci, and Brian Chen, and was acquired by Travelpro in May 2018. It provides smartphone-controlled suitcases. It operates on a B2C model. Bluesmart has raised $23.83 million across 5 funding rounds from investors including Amadeus, FundersClub and Pear VC. Its chief executive is Tomi Pierucci. The company is recorded as dissolved. Its focus areas include Consumer Goods, Electronics, Smart Devices and Luggage. Its competitors include Samsara Luggage, G-RO, Everpurse, Baggio and Travelmate Robotics; 2 of its 5 listed competitors have raised funding.
Company details
Bluesmart, established in 2013, excels in producing consumer products, electronics, producing smart devices, and luggage. Provides smartphone-controlled suitcases. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters New York, United States
- Founders Martin Diz, Alejo Verlini, Tomi Pierucci, Brian Chen
- Stage Acquired
- SectorsConsumer
- Website bluesmart.com
- Social X Facebook
- Acquired by Travelpro (May 2018)
Funding Insights of Bluesmart
Bluesmart has successfully raised a total of $23.83M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23.83M
- Total Rounds 5
- Last Round Series A β $12M
- First Round $155,000
(Jun 2014)
- Investors Count 18
All 5 funding rounds of Bluesmart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $12M | Series A | β | Michael Li | |
| Oct 2015 | $11.5M | Series A | β | Amadeus, Cota Capital | β |
| Mar 2015 | – | Series A | β | Zillionize | β |
| Nov 2014 | $170,000 | Seed | β | β | β |
| Jun 2014 | $155,000 | Seed | β | German Ventures | β |
19 investors in total: 15 institutional and 4 angel.
Investors in Bluesmart
Bluesmart has secured backing from 19 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Amadeus, FundersClub and Pear VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Endeavor is focused on supporting high-impact entrepreneurs globally. | – | endeavor.org | New York, United States | |
VC firm investing in early stage startups in the US | – | xg-ventures.com | Menlo Park, United States | |
Sectors like ad tech, food tech, logistics, services are targeted. | – | monashees.com | Sao Paulo, Brazil | |
Seed-stage companies are funded by Zillionize venture capital firm. | – | zillionize.com | Palo Alto, United States | |
Stage-agnostic venture capital investments are focused on US sectors. | – | cotacapital.com | San Francisco, United States | |
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States | |
Early-stage US tech investments are made by Fairhaven Capital. | – | fairhavencapital.com | Cambridge, United States | |
Global tech sector investments are managed by Fenox Venture Capital. | – | fenoxvc.com | Taipei, Taiwan | |
Investments are made in tech startups by Yunqi Partners. | – | yunqi.vc | Beijing, China |
Investor details for Bluesmart
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Bluesmart
4 people are tracked at Bluesmart (4 in leadership).
| Name | Role | Group |
|---|---|---|
Martin Diz | Co-Founder, CTO | Leadership |
Alejo Verlini | Co-Founder, Design Head | Leadership |
Tomi Pierucci | Co-Founder, CEO | Leadership |
Brian Chen | Co-Founder, Operations Head | Leadership |
Complete people profiles for Bluesmart
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Bluesmart
4 dated milestones of Bluesmart across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Bluesmart is founded.
- Funding First funding round of $155K.
- Funding Latest funding round, Series A, of $12.0M.
- Exit Acquired by Travelpro.
Competitors of Bluesmart
Bluesmart has 5 listed competitors in our database, 2 of them funded. They include Samsara Luggage, G-RO, Everpurse, Baggio and Travelmate Robotics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| samsaraluggage.com | 2017 | Netanya, Israel | – | – | Internet-first brand of aluminium smart suitcase | |
| g-ro.com | 2014 | New York, United States | – | – | Offers innovative carry-on luggage for modern travelers. | |
| everpurse.com | 2012 | Chicago, United States | $1M | – | Private label brand of smart handbags | |
| gobaggio.com | 2014 | Columbia, United States | $25,000 | – | Internet first brand of smart bags | |
| travelmaterobotics.com | 2016 | San Francisco, United States | – | – | Develops robotic autonomous suitcases that follow users for effortless travel. |
Detailed competitors of Bluesmart
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Top companies in Consumer Electronics
10 companies that operate in the same segment as Bluesmart (Consumer Electronics), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Microsoft is recognized for software, hardware, and gaming solutions. | 1975 | Redmond, Washington, United States | – | USD 281.72 B | 228,000 | |
Consumer electronics, computers, and software are designed and sold worldwide. | 1976 | Cupertino, California, United States | – | USD 416.16 B | 164,000 | |
Multi-category consumer electronics are offered through an internet-first model. | 2010 | Beijing, Beijing, China | USD 1.45 B | USD 63.71 B | 26,571 | |
Consumer electronics and entertainment products are designed for global markets. | 1946 | New York, New York, United States | – | USD 78.25 B | 112,300 | |
Manufacturer of consumer electronics and home appliances products | 1984 | Qingdao, Shandong, China | – | USD 43.1 B | 122,730 | |
High-end audio equipment is manufactured for home and automotive sectors. | 1965 | Worthing, United Kingdom | USD 37.6 M | – | – | |
Multi-category electronics are provided by an internet-first brand. | 2020 | London, England, United Kingdom | USD 450 M | USD 61.7 M | 30,907 | |
Speakers and headphones are designed and marketed by Beats Electronics. | 2008 | Santa Monica, California, United States | USD 560 M | – | – | |
Mobile technologies for Nokia are manufactured and supplied globally. | 2016 | Espoo, Finland | USD 610 M | USD 189.56 M | 68 | |
Mobile devices, cases, tablets, and screen protectors are offered online. | 1928 | Chicago, Illinois, United States | USD 10 M | USD 329.65 M | 284 |
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Related news about Bluesmart
Complete news archive for Bluesmart
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Frequently Asked Questions about Bluesmart
Bluesmart was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Bluesmart is headquartered in New York, United States. It is registered at New York, New York, United States.
Tomi Pierucci is the current CEO of Bluesmart. They have also founded this company.
Bluesmart is a funded company, having raised a total of $23.83M across 5 funding rounds to date. The company's 1st funding round was a Seed of $155K, raised on Jun 2014.
Bluesmart, established in 2013, excels in producing consumer products, electronics, producing smart devices, and luggage. Provides smartphone-controlled suitcases. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
Bluesmart's top competitors include Samsara Luggage, Everpurse and Baggio.
Bluesmart has 19 investors. Key investors include Amadeus, FundersClub, Pear VC, Western Technology Investment, and Travelpro.
Yes. Bluesmart was acquired by Travelpro in May 2018.

