About Bluestar Alliance
Bluestar Alliance is a company based in New York (United States) founded in 2006, and was acquired by CO- Owner of The Cherokee Group in September 2012. Consumer brands are acquired, managed, and marketed globally. Bluestar Alliance has completed 8 acquisitions, including Brookstone, Hurley and Kensie.
Company details
Acquires, manages, and markets consumer brands. It identifies and purchases consumer brand companies, leveraging brand equity to expand into broader consumer markets. The firm utilizes its branding and marketing expertise, retail relationships, strategic partnerships, and brand licensing to manage its portfolio. Each brand maintains its heritage while exploring new categories and distribution channels. A tailored integrated marketing strategy is developed for each brand, encompassing various traditional and new media tactics.
- Headquarters New York, United States
- Stage Acquired
- Email••••••••
- Phone•••• ••••
- Website bluestaralliance.com
- Acquired by CO- Owner of The Cherokee Group (Sep 2012)
- Investors
- Investments & AcquisitionsBrookstone
& 7 more
- Acquired byCO- Owner of The Cherokee Group
(Sep 2012)
Investors in Bluestar Alliance
Bluestar Alliance has secured backing from 1 investor. Prominent investors backing the company include CO- Owner of The Cherokee Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| thecherokeegroup.net |
Investor details for Bluestar Alliance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Bluestar Alliance
Bluestar Alliance has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Brookstone, Hurley and Kensie.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Internet first brand offering apparel wear for men and women | off---white.com | Latvia | 2013 | Sep 2024 | •••• | |
Casual apparel for men and women is sold online. | scotch-soda.com | Amsterdam, Netherlands | 1985 | Mar 2023 | •••• | |
Municipal services for waste management and public works are provided. | justiceretail.com | New Albany, United States | 1987 | Nov 2020 | $90M | |
Boardshorts, swimwear, and beach apparel are designed and retailed. | hurley.com | Costa Mesa, United States | 1999 | Oct 2019 | •••• | |
Home essentials, wellness products, and gadgets are retailed by Brookstone. | brookstone.com | Merrimack, United States | 1965 | Oct 2018 | $80M | |
Casual women's apparel is sold online by Nanette Lepore. | nanettelepore.com | New York, United States | 1993 | Jan 2015 | •••• | |
Domain registration and management services are provided. | kensie.com | Vancouver, Canada | 1994 | Oct 2011 | •••• | |
Maternity dresses and apparel are provided by Liz Lange brand. | lizlange.com | Los Angeles, United States | 1998 | Nov 2007 | $40M |
Complete acquisition details for Bluestar Alliance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Bluestar Alliance
10 dated milestones of Bluestar Alliance across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Bluestar Alliance is founded.
- Acquisition Acquires Liz Lange.
- Acquisition Acquires Kensie.
- Exit Acquired by CO- Owner of The Cherokee Group.
- Acquisition Acquires Nanette Lepore.
- Acquisition Acquires Brookstone.
- Acquisition Acquires Hurley.
- Acquisition Acquires Tween Brands.
- Acquisition Acquires Scotch & Soda.
- Acquisition Acquires Off-White.
Web traffic of Bluestar Alliance
The website of Bluestar Alliance (bluestaralliance.com) receives about 5.7K visits a month.
- Monthly visits5.7K
▼ 61% vs previous month
Websites whose visitors overlap most with Bluestar Alliance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gourmetfootwear.com | gourmetfootwear.com | 100% | – | ||
| glossy.co | 99% | 253.7K | #208,735 | View details | |
| elietahari.com | 79% | 680.7K | #281,298 | View details |
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Frequently Asked Questions about Bluestar Alliance
Bluestar Alliance was founded in 2006.
Bluestar Alliance is headquartered in New York, United States. It is registered at New York, New York, United States.
Acquires, manages, and markets consumer brands. It identifies and purchases consumer brand companies, leveraging brand equity to expand into broader consumer markets. The firm utilizes its branding and marketing expertise, retail relationships, strategic partnerships, and brand licensing to manage its portfolio. Each brand maintains its heritage while exploring new categories and distribution channels. A tailored integrated marketing strategy is developed for each brand, encompassing various traditional and new media tactics.
Bluestar Alliance has made 8 acquisitions, including Brookstone, Hurley, and Kensie.
Bluestar Alliance has 1 investor. Key investors include CO- Owner of The Cherokee Group.
Yes. Bluestar Alliance was acquired by CO- Owner of The Cherokee Group in September 2012.