About Brookstone
Brookstone is a Retail company based in Merrimack (United States) founded in 1965, and was acquired by Bluestar Alliance in October 2018. Home essentials, wellness products, and gadgets are retailed by Brookstone. The company has 205 employees. Its website brookstone.com draws about 145 thousand monthly visits. Brookstone offers products and services including Massage Chairs and Sleep Aids. Its focus areas include Consumer Goods, Retail Chains and Electronics. Its legal entity is Brookstone, Inc.
Company details
Brookstone was founded in 1965 and is headquartered in Merrimack, United States. As a retailer in the consumer goods sector, a variety of home essentials, wellness items, and innovative gadgets is offered through its operations. Product lines encompass massage devices, personal care tools, sleep aids, LED light therapy equipment, kitchen appliances, home décor, and outdoor furniture. Gift options and a gift finder tool are also provided to support customer selections.
- Headquarters Merrimack, United States
- Employees 205
- Stage Acquired
- SectorsRetail
- Website brookstone.com
- Social LinkedIn X Facebook
- Acquired by Bluestar Alliance (Oct 2018)
- Legal Name Brookstone, Inc
- Latest Funding Round$125.61M (USD), Debt – Conventional
Oct 2010
- InvestorsBebe
& 2 more
- Employee Count205
- Acquired byBluestar Alliance
(Oct 2018)
Products & Services of Brookstone
Brookstone offers a comprehensive portfolio of products and services, including Massage Chairs and Sleep Aids.
Massage chairs are provided for relaxation and therapeutic purposes, catering to personal wellness needs
Sleep aids such as pillows and alarm clocks are supplied to support improved sleep quality and comfort in daily routines
Funding Insights of Brookstone
- Total Rounds 1
- Last Round Debt – Conventional — $125.61M
- First Round $125.61M
(Oct 2010)
All 1 funding rounds of Brookstone with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2010 | $125.61M | Debt – Conventional | – | – | – |
3 investors in total: 3 institutional.
Investors in Brookstone
Brookstone has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Bebe, Bluestar Alliance and Apex Digital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet first brand of fashion apparel wear for women | 1976 | bebe.com | Brisbane, United States | |
Consumer brands are acquired, managed, and marketed globally. | 2006 | bluestaralliance.com | New York, United States | |
| apexdigital.com |
Investor details for Brookstone
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Brookstone
19 people are tracked at Brookstone (5 in leadership, 14 in team); the tracked headcount is 205.
| Name | Role | Group |
|---|---|---|
Gwen Benn | General Manager | Leadership |
Stephen Gross | Founder, President & CEO | Leadership |
Jack Cui | Director Of Global Sourcing | Leadership |
Stephanie Viar | Visual Marketing Director | Leadership |
Jenny Shi | General Manager | Leadership |
Luis Pallares | Store Manager | Team |
Allen Stephens | Manager | Team |
Adam J. Feldman | Management | Team |
Steve Johnson | Visual Specialist | Team |
Thomas Sarel | Retail System Manager | Team |
Mike Garvey | Assistant Manager | Team |
Tobin Hissong | Sales Associate | Team |
Josh Huff | Sales Associate | Team |
Belinda Liu | Supervisor Of Operations | Team |
Heather Whitcomb | Ecommerce Finance & Operations Manager | Team |
Allan Hoffman | Sales Specialist & Interactive Customer Service @ Brookstone Stores | Team |
Mary Bellemare | Store Manager | Team |
Gerald L Gray Jr. | Assistant Operations Manager | Team |
Trusha Patel In Mbhrm | Sales Manager | Team |
Complete people profiles for Brookstone
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Brookstone
3 dated milestones of Brookstone across 53 years, from founding to its latest funding, stage changes and deals.
- Founded Brookstone is founded.
- Funding First funding round of $125.6M.
- Exit Acquired by Bluestar Alliance.
Web traffic of Brookstone
The website of Brookstone (brookstone.com) receives about 144.8K visits a month.
- Monthly visits144.8K
▼ 30.9% vs previous month
Websites whose visitors overlap most with Brookstone. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| herringtoncatalog.com | 100% | View details | |||
| walmart.com | 97% | 500.4M | #69 | View details | |
| harrietcarter.com | 95% | #238,013 | View details | ||
| amazon.com | 94% | 2.7B | #9 | View details | |
| sharperimage.com | 93% | 758.2K | #65,648 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Brookstone
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Retail Stores & Chains
3 companies that operate in the same segment as Brookstone (Retail Stores & Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | USD 86.29 B | 270,000 | ||
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | 13,447 | |||
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M |
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Frequently Asked Questions about Brookstone
Brookstone was founded in 1965 and raised its 1st funding round 45 years after it was founded.
Brookstone is headquartered in Merrimack, United States. It is registered at Merrimack, New Hampshire, United States.
Brookstone has 205 employees.
Brookstone was founded in 1965 and is headquartered in Merrimack, United States. As a retailer in the consumer goods sector, a variety of home essentials, wellness items, and innovative gadgets is offered through its operations. Product lines encompass massage devices, personal care tools, sleep aids, LED light therapy equipment, kitchen appliances, home décor, and outdoor furniture. Gift options and a gift finder tool are also provided to support customer selections.
Brookstone offers Massage Chairs and Sleep Aids.
Brookstone has 3 investors. Key investors include Bebe, Bluestar Alliance, and Apex Digital.
Brookstone operates through Brookstone, Inc.
Yes. Brookstone was acquired by Bluestar Alliance in October 2018.
The website of Brookstone receives about 145 thousand visits a month.