About Bob W
Bob W is a Travel & Hospitality company based in Helsinki (Finland) founded in 2018 by Sebastian Emberger and Niko Karstikko. Tech-enabled services are provided for hotels and short-term rentals. Bob W has raised $77.26 million across 5 funding rounds from investors including NREP, Kaamos and Evli Growth Partners. The company has 82 employees. Bob W has completed 3 acquisitions, including BeCharly, Hotellid.ee and KOTI Hotel. Its chief executive, as recorded, is Niko Karstikko. Its website bobw.co draws about 173 thousand monthly visits. Its focus areas include Travel and Hospitality, Hotels, Standalone Hotels and Consumer. Its competitors include Eurohostel and Arctic Sky Lapland.
Company details
Bob W was founded in 2018 in Helsinki, Finland, within the hospitality technology sector. Services focused on short-term accommodations are delivered through tech platforms for hotels and rentals. Short-stay apartments are supplied as structured alternatives to conventional hotel stays and informal rental options. Operations center on enhancing booking and management processes for users in the region. Leadership includes co-founders Sebastian Emberger as CSO and Niko Karstikko as CEO.
Funding Insights of Bob W
Bob W has successfully raised a total of $77.26M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $77.26M
- Total Rounds 5
- First Round $4.5M
(Jun 2020)
- Investors Count 14
All 5 funding rounds of Bob W with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | Series B | – | Nordic Secondary Fund | – | |
| Feb 2024 | $45M | Series B | – | Evli Growth Partners | |
| Oct 2022 | $20.69M | Series A | – | IDC Ventures | |
| Apr 2021 | $7.07M | Seed | – | Tesi, Byfounders | |
| Jun 2020 | $4.5M | Seed | – | Byfounders |
14 investors in total: 13 institutional and 1 angel.
Investors in Bob W
Bob W has secured backing from 14 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include NREP, Kaamos and Evli Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on series A & B investments | egp.fi | Helsinki, Finland | ||
Skaala is recognized as an investment company focused on value creation. | 2005 | taavetsten.com | Tallinn, Estonia | |
Tech startups are funded by IDC Ventures venture capital firm. | idcventures.com | Copenhagen, Denmark | ||
High-growth tech companies are funded by Elevator Ventures. | elevator-ventures.com | Vienna, Austria | ||
Venture capital firm focused on science and tech-driven startups | verve.vc | Berlin, Germany | ||
Flashpoint is recognized as a technology investment firm. | flashpointvc.com | Riga, Latvia | ||
Private equity investment firm | tesi.fi | Helsinki, Finland | ||
Venture capital firm focused pre-seed and seed stage investments | superangel.io | Tallinn, Estonia | ||
Early-stage venture capital fund for tech startups | unitedangels.vc | Tallinn, Estonia | ||
Early-stage centric VC firm investing primarily in the Nordics | byfounders.vc | Copenhagen, Denmark |
Investor details for Bob W
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People of Bob W
37 people are tracked at Bob W (16 in leadership, 21 in team); the tracked headcount is 82.
| Name | Role | Group |
|---|---|---|
Sebastian Emberger | Co-Founder & CSO | Leadership |
Niko Karstikko | Co-Founder & CEO | Leadership |
Maret Vanaselja | Head Of Operations, Finland & Estonia | Leadership |
Anneli Jartsev | General Manager | Leadership |
Marlina Hörster | Director Of Development | Leadership |
Emilia Malmi | CEO, Finland & Estonia | Leadership |
Taavi Pettai | Senior Director, Real Estate | Leadership |
Augustin Cacot | Chief Commercial Officer (cco) | Leadership |
Katri Hickman | Head Of Guest Success | Leadership |
Jeremy Slater | COO | Leadership |
Timur Hassanov | CTO | Leadership |
Daniela Saeger | General Manager | Leadership |
Benjamin Russell | Director Of Real Estate | Leadership |
Catherine Moreton | Director, Commercial | Leadership |
Philip Grace | Chief Development Officer | Leadership |
Sofia Mangiameli | General Manager (london) | Leadership |
Paola Picaro | Operations Specialist | Team |
Maximilian Arthur Couch | Associate Real Estate Expansion | Team |
Diego Nieto López-Loriente | Operations Specialist | Team |
Boris Spanjaard | Business Development Manager | Team |
17 more people are available in the full profile.
Complete people profiles for Bob W
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Investments & Acquisitions by Bob W
Bob W has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include BeCharly, Hotellid.ee and KOTI Hotel.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Workspaces and accommodation are provided for professionals and travelers. | becharly.com | Berlin, Germany | 2018 | Apr 2023 | •••• | |
Hotel apartments services are provided in Helsinki, Finland. | kotihotel.fi | Helsinki, Finland | 2019 | Sep 2022 | •••• | |
Apartment hotels are operated in Tallinn, Estonia. | estonishingstay.ee | Tallinn, Estonia | 2019 | May 2022 | •••• |
Complete acquisition details for Bob W
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Timeline of Bob W
6 dated milestones of Bob W across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Bob W is founded.
- Funding First funding round of $4.5M.
- Acquisition Acquires Hotellid.ee.
- Acquisition Acquires KOTI Hotel.
- Acquisition Acquires BeCharly.
- Funding Latest funding round, Series B,.
Competitors of Bob W
Bob W has 2 listed competitors in our database. They include Eurohostel and Arctic Sky Lapland.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eurohostel.eu | 1992 | Helsinki, Finland | 1 | Operates hotels, providing quality lodging and hospitality services. | ||
| arcticskylapland.com | 2017 | Rovaniemi, Finland | 1 | Offers Arctic getaways, wellbeing retreats, and outdoor activities in Lapland. |
Detailed competitors of Bob W
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Web traffic of Bob W
The website of Bob W (bobw.co) receives about 173.3K visits a month and ranks #199,976 among all websites worldwide, #5,506 in Business Services.
- Monthly visits173.3K
▼ 16.8% vs previous month
- Unique visitors67.8K
per month
- Global rank#199,976
among all websites
- Category rank#5,506
Business and Consumer Services · Business Services
- Bounce rate32%
- Pages per visit3.6
- Average visit3 min 01 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Bob W. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sonder.com | 100% | 250.5K | #151,426 | View details | |
| joinlifex.com | 70% | 39.9K | #643,786 | View details | |
thisisvertus.com | thisisvertus.com | 68% | #659,135 | – | |
remoters.io | remoters.io | 62% | #761,040 | – |
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Related news about Bob W
Complete news archive for Bob W
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Frequently Asked Questions about Bob W
Bob W was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Bob W is headquartered in Helsinki, Finland.
Niko Karstikko is the CEO of Bob W, as recorded in our data. They have also founded this company.
Bob W is a funded company, having raised a total of $77.26M across 5 funding rounds to date. The company's 1st funding round was a Seed of $4.5M, raised on Jun 2020.
Bob W has 82 employees.
Bob W was founded in 2018 in Helsinki, Finland, within the hospitality technology sector. Services focused on short-term accommodations are delivered through tech platforms for hotels and rentals. Short-stay apartments are supplied as structured alternatives to conventional hotel stays and informal rental options. Operations center on enhancing booking and management processes for users in the region. Leadership includes co-founders Sebastian Emberger as CSO and Niko Karstikko as CEO.
Bob W's top competitors include Eurohostel and Arctic Sky Lapland.
Bob W has made 3 acquisitions, including BeCharly, Hotellid.ee, and KOTI Hotel.
Bob W has 14 investors. Key investors include NREP, Kaamos, Evli Growth Partners, Skaala, and Mikko Kodisoja.
The website of Bob W receives about 173 thousand visits a month and ranks #199,976 among all websites worldwide.