About Bokadirekt
Bokadirekt is a Business Services company based in Stockholm (Sweden) founded in 2009. Beauty and wellness appointments are booked via an online platform. It operates in the Business Services and Healthcare sectors. Bokadirekt has raised $32.75 million across 1 funding round from investors including VNV Global and Sprints. Its website bokadirekt.se draws about 3.3 million monthly visits. Bokadirekt offers products and services including Booking Platform, Frisör Booking, Massage Booking, and Naglar Booking. Its focus areas include Consumer, Local Services, Personal Wellness Services and Beauty. Its competitors include Bookatreat, Klipptid and Glamma; 2 of its 3 listed competitors have raised funding.
Company details
Bokadirekt was founded in 2009 in Stockholm, Sweden, as a platform for booking appointments in the beauty and wellness sector. Services are accessed by users to schedule sessions in categories such as skincare, hair styling, manicure, massages, chiropody, and training. Operations are centered on connecting service providers with clients through an online interface, primarily serving the Swedish market.
- Headquarters Stockholm, Sweden
- SectorsBusiness ServicesHealthcare
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website bokadirekt.se
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$32.75M (USD)
in 1 rounds
- Latest Funding Round$32.75M (USD), Series C
Dec 2021
- InvestorsVNV Global
& 1 more
Products & Services of Bokadirekt
Bokadirekt offers a comprehensive portfolio of products and services, including Booking Platform, Frisör Booking, Massage Booking, and Naglar Booking.
Platform for scheduling beauty and health appointments online
Service for booking hair treatments and styling
Tool for arranging massage and therapy sessions
Feature for reserving nail care and manicure appointments
Funding Insights of Bokadirekt
Bokadirekt has successfully raised a total of $32.75M through 1 strategic funding round. The most recent funding activity was a Series C round of $32.75 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $32.75M
- Total Rounds 1
- Last Round Series C — $32.75M
- First Round $32.75M
(Dec 2021)
- Investors Count 2
All 1 funding rounds of Bokadirekt with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $32.75M | Series C | – | VNV Global, Sprints | – |
2 investors in total: 2 institutional.
Investors in Bokadirekt
Bokadirekt has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include VNV Global and Sprints.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in tech startups are managed by VNV Global. | 1996 | vnv.global | Stockholm, Sweden | |
Venture capital is provided to technology-enabled companies by Sprints. | sprints.com | London, United Kingdom |
Investor details for Bokadirekt
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People of Bokadirekt
1 people are tracked at Bokadirekt (1 in team).
| Name | Role | Group |
|---|---|---|
Daniel Tufvander | Product Owner | Team |
Complete people profiles for Bokadirekt
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Timeline of Bokadirekt
2 dated milestones of Bokadirekt across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Bokadirekt is founded.
- Funding First funding round of $32.7M.
Competitors of Bokadirekt
Bokadirekt has 3 listed competitors in our database, 2 of them funded. They include Bookatreat, Klipptid and Glamma.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bookatreat.se | 2016 | Stockholm, Sweden | $206,305 | Beauty appointments are booked via online and mobile platform. | ||
| klipptid.nu | 2015 | Ostersund, Sweden | $210,000 | An online platform is operated for booking local hairdressers. | ||
| glamma.se | 2015 | Gothenburg, Sweden | Beauty services and products are booked via an online marketplace. |
Detailed competitors of Bokadirekt
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Web traffic of Bokadirekt
The website of Bokadirekt (bokadirekt.se) receives about 3.3M visits a month and ranks #15,370 among all websites worldwide, #709 in Fashion and Apparel.
- Monthly visits3.3M
▼ 9% vs previous month
- Unique visitors1.1M
per month
- Global rank#15,370
among all websites
- Category rank#709
Lifestyle · Fashion and Apparel
- Bounce rate45%
- Pages per visit4.0
- Average visit3 min 36 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Bokadirekt. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sellpy.se | 100% | 6M | #6,726 | View details | |
salongheadzone.se | salongheadzone.se | 100% | #6,982,372 | – | |
vinted.se | vinted.se | 97% | #18,901 | – | |
| lindex.com | 90% | 4M | #11,253 | View details | |
zalando.se | zalando.se | 87% | #6,088 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bokadirekt
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Related news about Bokadirekt
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Frequently Asked Questions about Bokadirekt
Bokadirekt was founded in 2009 and raised its 1st funding round 12 years after it was founded.
Bokadirekt is headquartered in Stockholm, Sweden.
Bokadirekt is a funded company, having raised a total of $32.75M across 1 funding round to date. The company's 1st funding round was a Series C of $32.75M, raised on Dec 2021.
Bokadirekt was founded in 2009 in Stockholm, Sweden, as a platform for booking appointments in the beauty and wellness sector. Services are accessed by users to schedule sessions in categories such as skincare, hair styling, manicure, massages, chiropody, and training. Operations are centered on connecting service providers with clients through an online interface, primarily serving the Swedish market.
Bokadirekt's top competitors include Klipptid, Glamma and Bookatreat.
Bokadirekt offers Booking Platform, Frisör Booking, Massage Booking, and Naglar Booking.
Bokadirekt has 2 investors. Key investors include VNV Global, and Sprints.
The website of Bokadirekt receives about 3.3 million visits a month and ranks #15,370 among all websites worldwide.