About Bold Metrics
Bold Metrics is a Retail company based in Austin (United States) founded in 2012. SaaS-based AI virtual fitting solutions are offered to fashion retailers. It operates in the Retail and Technology sectors. Bold Metrics has raised $9 million across 3 funding rounds from investors including Bessemer Venture Partners, Techstars and Lytical Ventures. The company has 12 employees. Its website boldmetrics.com draws about 15 thousand monthly visits. Bold Metrics offers products and services including Smart Size Chart, Virtual Sizer, Apparel Insights, Virtual Tailor, and Contactless Fit. Its focus areas include Consumer, Fashion Tech, Technology Enablers and Fitting Solutions. Its legal entity is BOLD METRICS, INC.
Company details
Bold Metrics was founded in 2012 and is headquartered in Austin, United States. Operations focus on the fashion retail sector, where SaaS-based AI tools are developed for virtual trial fittings. Services include customer intelligence gathering, personalized shopping experiences through fitting recommendations, and body measurement predictions for shoppers on apparel websites. The platform supports brands and retailers in enhancing online apparel interactions.
- Headquarters Austin, United States
- Employees 12
- SectorsRetailTechnology
- Phone•••• ••••
- Website boldmetrics.com
- Social LinkedIn X Facebook Instagram
- Legal Name Bold Metrics, Inc.
- Total Equity Funding$9M (USD)
in 3 rounds
- Latest Funding Round$8M (USD), Series A
May 2022
- InvestorsBessemer Venture Partners
& 8 more
- Employee Count12
Products & Services of Bold Metrics
Bold Metrics offers a comprehensive portfolio of products and services, including Smart Size Chart, Virtual Sizer, Apparel Insights, Virtual Tailor, and Contactless Fit.
Assists customers in selecting accurate fits to minimize returns.
Recommends precise sizes using AI for online shopping experiences.
Provides insights from body data for design and distribution optimization.
Offers accurate body measurements for custom clothing without physical tools.
Enables virtual fitting for shoppers to find best sizes quickly.
Funding Insights of Bold Metrics
Bold Metrics has successfully raised a total of $9M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 3
- Last Round Series A — $8M
- Investors Count 9
All 3 funding rounds of Bold Metrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $8M | Series A | – | Bessemer Venture Partners | |
| Jan 2015 | $1M | Seed | – | – | |
| Sep 2014 | Seed | – | – |
9 investors in total: 9 institutional.
Investors in Bold Metrics
Bold Metrics has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Techstars and Lytical Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
| lyticalventures.com | ||||
Early-stage investments are provided in B2B data-driven platforms. | valuestreamventures.com | |||
Early-stage startups are funded by Nanban Ventures venture capital firm. | nanbanventures.com | Dallas, United States | ||
Tech focused Early stage VC Firm investing in the US | corsaventures.com | Austin, United States | ||
USA focused VC firm investing in seed and early-stage startups | elementum.vc | Menlo Park, United States | ||
Venture capital funding is provided to early-stage startups. | geekdomfund.com | |||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
| johnives.com |
Investor details for Bold Metrics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bold Metrics
9 people are tracked at Bold Metrics (3 in leadership, 6 in team); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
Morgan Linton | Co-founder & CTO | Leadership |
Daina Burnes | Co-Founder & CEO | Leadership |
Jeff Mergy | VP of Partnerships & Strategy | Leadership |
Morgan Guillory | Business Development | Team |
Aya F. | Senior QA & Implementation Manager | Team |
Joseph Spurr | Solutions Engineering | Team |
Jackson D. | Brand And Marketing Manager | Team |
Mick Nelson | Implementation Engineer | Team |
Arthur Silva | Machine Learning Engineer | Team |
Complete people profiles for Bold Metrics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Bold Metrics
3 dated milestones of Bold Metrics across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Bold Metrics is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $8.0M.
Web traffic of Bold Metrics
The website of Bold Metrics (boldmetrics.com) receives about 15.3K visits a month.
- Monthly visits15.3K
▲ 55.7% vs previous month
Websites whose visitors overlap most with Bold Metrics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kiwisizing.com | 100% | #523,903 | View details |
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Bold Metrics (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Frequently Asked Questions about Bold Metrics
Bold Metrics was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Bold Metrics is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Bold Metrics is a funded company, having raised a total of $9M across 3 funding rounds to date.
Bold Metrics has 12 employees.
Bold Metrics was founded in 2012 and is headquartered in Austin, United States. Operations focus on the fashion retail sector, where SaaS-based AI tools are developed for virtual trial fittings. Services include customer intelligence gathering, personalized shopping experiences through fitting recommendations, and body measurement predictions for shoppers on apparel websites. The platform supports brands and retailers in enhancing online apparel interactions.
Bold Metrics offers Smart Size Chart, Virtual Sizer, Apparel Insights, Virtual Tailor, and Contactless Fit.
Bold Metrics has 9 investors. Key investors include Bessemer Venture Partners, Techstars, Lytical Ventures, ValueStream Ventures, and Nanban Ventures.
Bold Metrics operates through Bold Metrics, Inc..