Bold Metrics

Austin, United States Founded: 2012 • Age: 14 yrs
SaaS-based AI virtual fitting solutions are offered to fashion retailers.
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About Bold Metrics

Bold Metrics is a company based in Austin (United States) founded in 2012.. Bold Metrics has raised $9 million across 3 funding rounds from investors including Bessemer Venture Partners, Techstars and Lytical Ventures. The company has 12 employees as of December 31, 2024. Bold Metrics offers products and services including Smart Size Chart, Virtual Sizer, Apparel Insights, Virtual Tailor, and Contactless Fit. Bold Metrics operates in a competitive market with competitors including Cylindo, RECON Labs, Omi, Fit Analytics and Euveka, among others.

  • Headquarter Austin, United States
  • Employees 12 as on 31 Dec, 2024
  • Sectors
    Retail
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Bold Metrics, Inc.
Operational Areas
Retail → Fashion & Retail Innovation
Technology → Robotics, Automation & Advanced Manufacturing
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $9 M (USD)

    in 3 rounds

  • Latest Funding Round
    $8 M (USD), Series A

    May 26, 2022

  • Investors
  • Employee Count
    12

    as on Dec 31, 2024

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Products & Services of Bold Metrics

Bold Metrics offers a comprehensive portfolio of products and services, including Smart Size Chart, Virtual Sizer, Apparel Insights, Virtual Tailor, and Contactless Fit. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Assists customers in selecting accurate fits to minimize returns.

Recommends precise sizes using AI for online shopping experiences.

Provides insights from body data for design and distribution optimization.

Offers accurate body measurements for custom clothing without physical tools.

Enables virtual fitting for shoppers to find best sizes quickly.

People of Bold Metrics
Headcount 10-50
Employee Profiles 9
Employee Profiles
People
Morgan Guillory
Business Development
People
Morgan Linton
Co-founder & CTO
People
Daina Burnes
Co-Founder & CEO
People
Jeff Mergy
VP of Partnerships & Strategy

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Funding Insights of Bold Metrics

Bold Metrics has successfully raised a total of $9M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $8.0M
  • First Round
  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2022 Amount Series A - Bold Metrics Valuation Bessemer Venture Partners
Jan, 2015 Amount Seed - Bold Metrics Valuation

investors

Sep, 2014 Amount Seed - Bold Metrics Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Bold Metrics

Bold Metrics has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Techstars and Lytical Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
Founded Year Domain Location
-
Founded Year Domain Location
Early-stage investments are provided in B2B data-driven platforms.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Bold Metrics

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Bold Metrics

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Bold Metrics Comparisons

Employees
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Competitors of Bold Metrics

Bold Metrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cylindo, RECON Labs, Omi, Fit Analytics and Euveka, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Furniture visualization software is provided for retailers and commerce.
domain founded_year HQ Location
AI-based 3D visualization tools are offered for e-commerce product display.
domain founded_year HQ Location
3D product configurators are provided for customizable e-commerce visuals.
domain founded_year HQ Location
Provider of personalized recommendations solutions for fashion businesses
domain founded_year HQ Location
Biomimicry-inspired robotic mannequins are developed for clothing and textiles.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Bold Metrics

Frequently Asked Questions about Bold Metrics

When was Bold Metrics founded?

Bold Metrics was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is Bold Metrics located?

Bold Metrics is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Is Bold Metrics a funded company?

Bold Metrics is a funded company, having raised a total of $9M across 3 funding rounds to date.

How many employees does Bold Metrics have?

As of Dec 31, 2024, the latest employee count at Bold Metrics is 12.

What does Bold Metrics do?

Bold Metrics was founded in 2012 and is headquartered in Austin, United States. Operations focus on the fashion retail sector, where SaaS-based AI tools are developed for virtual trial fittings. Services include customer intelligence gathering, personalized shopping experiences through fitting recommendations, and body measurement predictions for shoppers on apparel websites. The platform supports brands and retailers in enhancing online apparel interactions.

Who are the top competitors of Bold Metrics?

Bold Metrics's top competitors include Cylindo, Fit Analytics and Omi.

What products or services does Bold Metrics offer?

Bold Metrics offers Smart Size Chart, Virtual Sizer, Apparel Insights, Virtual Tailor, and Contactless Fit.

Who are Bold Metrics's investors?

Bold Metrics has 9 investors. Key investors include Bessemer Venture Partners, Techstars, Lytical Ventures, ValueStream Ventures, and Nanban Ventures.

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