About Bom Pra Credito
Bom Pra Credito is a Financial Services company based in Sao Paulo (Brazil) founded in 2013, and was acquired by Reag in May 2023. Consumer loans are provided via an online marketplace platform. Bom Pra Credito has raised $16.12 million across 3 funding rounds from investors including Grupoglobo, Innova Capital and Ricardo Loureiro. Its website bompracredito.com.br draws about 1.2 million monthly visits. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its competitors include Rodobens, Bcredi and MOVA.
Company details
Founded in 2013 in Sao Paulo, Brazil, Bom Pra Credito operates as an online marketplace in the consumer lending sector. Various loan types, including personal, asset-backed, and payroll loans, are offered to users who submit required information for applications. Approved funds are transferred to registered bank accounts. A partner portal is also provided, allowing lenders to integrate services on the platform.
- Headquarters Sao Paulo, Brazil
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website bompracredito.com.br
- Social LinkedIn X Facebook
- Acquired by Reag (May 2023)
- Total Equity Funding$16.12M (USD)
in 3 rounds
- Latest Funding Round$8.4M (USD), Series A
Sep 2019
- InvestorsGrupoglobo
& 4 more
- Acquired byReag
(May 2023)
Funding Insights of Bom Pra Credito
Bom Pra Credito has successfully raised a total of $16.12M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8.4 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.12M
- Total Rounds 3
- Last Round Series A — $8.4M
- First Round $1.81M
(Jun 2017)
- Investors Count 4
All 3 funding rounds of Bom Pra Credito with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $8.4M | Series A | – | Grupoglobo | – |
| Oct 2018 | $5.91M | Series A | – | Innova Capital | |
| Jun 2017 | $1.81M | Seed | – | – |
5 investors in total: 4 institutional and 1 angel.
Investors in Bom Pra Credito
Bom Pra Credito has secured backing from 5 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Grupoglobo, Innova Capital and Ricardo Loureiro.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Innova Capital is engaged in venture capital investments in technology companies. | innovacapital.com.br | São Paulo, Brazil | ||
Venture capital investments are provided to early-stage entrepreneurs. | 2010 | astella.com.br | São Paulo, Brazil | |
Multi-platform media company based out of Brazil | 1925 | globo.com | ||
Independent asset and wealth management services are provided in Brazil. | reag.com.br | São Paulo, Brazil | ||
RL Ricardo Loureiro | unknown_b56b390e4c4844d4b |
Investor details for Bom Pra Credito
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Timeline of Bom Pra Credito
4 dated milestones of Bom Pra Credito across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Bom Pra Credito is founded.
- Funding First funding round of $1.8M.
- Funding Latest funding round, Series A, of $8.4M.
- Exit Acquired by Reag.
Competitors of Bom Pra Credito
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rodobens.com.br | 2010 | Brazil | Provides consórcios, financing, insurance, and loans for vehicles and properties. | |||
| bcredi.com.br | 2017 | Curitiba, Brazil | Consumer and business loans are provided via a P2P platform. | |||
| mova.vc | 2018 | Sao Paulo, Brazil | Online lending platform for consumer as well as business loans |
Detailed competitors of Bom Pra Credito
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Web traffic of Bom Pra Credito
The website of Bom Pra Credito (bompracredito.com.br) receives about 1.2M visits a month and ranks #37,775 among all websites worldwide, #2,385 in Banking Credit and Lending.
- Monthly visits1.2M
▼ 17.3% vs previous month
- Unique visitors722.9K
per month
- Global rank#37,775
among all websites
- Category rank#2,385
Finance · Banking Credit and Lending
- Bounce rate38%
- Pages per visit3.2
- Average visit2 min 10 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Bom Pra Credito. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| supersim.com.br | 100% | 7.9M | #7,321 | View details | |
| simplic.com.br | 99% | #12,016 | View details | ||
| finanzero.com.br | 97% | 897.5K | #40,761 | View details | |
| crefisa.com.br | 88% | 1.9M | #28,933 | View details | |
| noverde.com.br | 81% | 779.8K | #44,931 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bom Pra Credito
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Frequently Asked Questions about Bom Pra Credito
Bom Pra Credito was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Bom Pra Credito is headquartered in Sao Paulo, Brazil.
Bom Pra Credito is a funded company, having raised a total of $16.12M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.81M, raised on Jun 2017.
Founded in 2013 in Sao Paulo, Brazil, Bom Pra Credito operates as an online marketplace in the consumer lending sector. Various loan types, including personal, asset-backed, and payroll loans, are offered to users who submit required information for applications. Approved funds are transferred to registered bank accounts. A partner portal is also provided, allowing lenders to integrate services on the platform.
Bom Pra Credito has 5 investors. Key investors include Grupoglobo, Innova Capital, Ricardo Loureiro, Astella, and REAG Investimentos.
Yes. Bom Pra Credito was acquired by Reag in May 2023.
The website of Bom Pra Credito receives about 1.2 million visits a month and ranks #37,775 among all websites worldwide.