About Bonfire
Bonfire is a Retail company based in Richmond (United States) founded in 2012, and was acquired by GTY in February 2019. Apparel is designed and sold through an online platform. Its website bonfire.com draws about 1.2 million monthly visits. Bonfire offers products and services including Custom Apparel Platform, Fundraiser Tool, and On-Demand Merch Store. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Joseph Abboud, Threadless and RageOn; 1 of its 3 listed competitors has raised funding.
Company details
Bonfire is an online platform to design and sell apparel. The users can use the designing tool available on the platform to create their own designs. The company prints and ships products of sellers who have their monthly sales above a certain limit (as set by the company). They do not charge any upfront costs instead, charges payment processing fee and a platform fee. The users can set prices of their designed products and can also run fundraising campaigns on the platform. The company was earlier called Bonfire funds which operated as a fundraising platform for non-profit campaigns. It later changed its name to Bonfire and expanded scope to also include for profit campaigns
Products & Services of Bonfire
Bonfire offers a comprehensive portfolio of products and services, including Custom Apparel Platform, Fundraiser Tool, and On-Demand Merch Store.
Platform for designing and selling personalized shirts online.
Tool for creating online fundraisers through merchandise sales.
Service for setting up stores to sell limited edition custom items.
Apps and channels of Bonfire
its YouTube channel Bonfire has 1.08K subscribers and 22 videos.
Videos from Bonfire
The most watched videos on Bonfire's YouTube channel, Bonfire (1.08K subscribers). Click a video to play it here.
More on Bonfire.
Investors in Bonfire
Bonfire has secured backing from 1 investor. Prominent investors backing the company include GTY.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Citizen engagement and resource management software for government is provided. | 2016 | gtytechnology.com | Las Vegas, United States |
Investor details for Bonfire
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Timeline of Bonfire
2 dated milestones of Bonfire across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Bonfire is founded.
- Exit Acquired by GTY.
Competitors of Bonfire
Bonfire has 3 listed competitors in our database, 1 of them funded. They include Joseph Abboud, Threadless and RageOn.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| josephabboud.com | 1998 | New York, United States | Men's fashion wear is provided by an internet-first brand. | |||
| threadless.com | 2000 | Chicago, United States | 26 | Community-driven designs for t-shirts and apparel are crowdsourced online. | ||
| rageon.com | 2013 | Cleveland, United States | $100,000 | All-over-print products are sold via an online store. |
Detailed competitors of Bonfire
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Web traffic of Bonfire
The website of Bonfire (bonfire.com) receives about 1.2M visits a month and ranks #42,185 among all websites worldwide, #2,052 in Fashion and Apparel.
- Monthly visits1.2M
▼ 15.5% vs previous month
- Unique visitors727.7K
per month
- Global rank#42,185
among all websites
- Category rank#2,052
Lifestyle · Fashion and Apparel
- Bounce rate47%
- Pages per visit2.6
- Average visit1 min 46 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Bonfire. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| customink.com | 100% | 2.7M | #10,367 | View details | |
| spreadshop.com | 87% | #329,540 | View details | ||
| bigcartel.com | 85% | #8,253 | View details | ||
| boredwalk.com | 82% | 121.6K | #156,435 | View details | |
24hrtees.net | 24hrtees.net | 82% | #1,634,499 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bonfire
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Bonfire (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Bonfire
Complete news archive for Bonfire
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Frequently Asked Questions about Bonfire
Bonfire was founded in 2012.
Bonfire is headquartered in Richmond, United States. It is registered at Richmond, Virginia, United States.
Bonfire is an online platform to design and sell apparel. The users can use the designing tool available on the platform to create their own designs. The company prints and ships products of sellers who have their monthly sales above a certain limit (as set by the company). They do not charge any upfront costs instead, charges payment processing fee and a platform fee. The users can set prices of their designed products and can also run fundraising campaigns on the platform. The company was earlier called Bonfire funds which operated as a fundraising platform for non-profit campaigns. It later changed its name to Bonfire and expanded scope to also include for profit campaigns.
Bonfire's top competitors include Threadless, RageOn and Joseph Abboud.
Bonfire offers Custom Apparel Platform, Fundraiser Tool, and On-Demand Merch Store.
Bonfire has 1 investor. Key investors include GTY.
Yes. Bonfire was acquired by GTY in February 2019.
The website of Bonfire receives about 1.2 million visits a month and ranks #42,185 among all websites worldwide.