About BookWell
BookWell is a Business Services company based in Melbourne (Australia) founded in 2016, and was acquired by Fresha in February 2022. Online bookings for beauty salon services are enabled by BookWell. It operates in the Business Services and Healthcare sectors. BookWell has raised $3.85 million across 2 funding rounds from investors including Fresha, Gabby Leibovich and Adam Schwab. Its website bookwell.com.au draws about 88 thousand monthly visits. BookWell offers products and services including Booking Platform, Hairdressing Services, Massage Services, and Nails Services. Its focus areas include Retail, Beauty Tech, Beauty Services and Appointment Booking. Its legal entity is BookASalon Services Pty Ltd. Its competitors include Honee, SLIKR and Luxbubble; 1 of its 3 listed competitors has raised funding.
Company details
BookWell was established in 2016 in Melbourne, Australia, as an online marketplace within the beauty and wellness sector. Users are connected with salons across Australia, where centers for beauty, health, and wellness can be discovered. Appointments are scheduled and payments are processed online. Services provided include massage, facial treatments, body care, alternative therapies, waxing and hair removal, hairdressing, and nail services.
- Headquarters Melbourne, Australia
- Stage Acquired
- SectorsBusiness ServicesHealthcare
- Email••••••••
- Website bookwell.com.au
- Social X
- Acquired by Fresha (Feb 2022)
- Legal Name Bookasalon Services Pty Ltd
Products & Services of BookWell
BookWell offers a comprehensive portfolio of products and services, including Booking Platform, Hairdressing Services, Massage Services, and Nails Services.
Platform for searching and booking beauty appointments instantly.
Services for hair styling, coloring, and treatments at partnered venues.
Bookings for body, remedial, and therapeutic massages online.
Options for manicures, pedicures, and nail treatments through the platform.
Funding Insights of BookWell
BookWell has successfully raised a total of $3.85M across 2 strategic funding rounds. The most recent funding activity was a Angel Round of $1.25 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.85M
- Total Rounds 2
- Last Round Angel Round — $1.25M
- First Round $2.6M
(Sep 2017)
- Investors Count 4
All 2 funding rounds of BookWell with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2018 | $1.25M | Angel Round | – | Gabby Leibovich | |
| Sep 2017 | $2.6M | Seed | – | Adam Schwab, Jeremy Same | – |
5 investors in total: 1 institutional and 4 angel.
Investors in BookWell
BookWell has secured backing from 5 investors, including angel investors. Prominent investors backing the company include Fresha, Gabby Leibovich and Adam Schwab.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
GL Gabby Leibovich | Co-founder of Catch Group, active angel investor in Indian startups | unknown_2334ddbceb1248d58 | ||
AS Adam Schwab | Co-founder of Luxury Escapes, prominent angel investor in Indian startups | unknown_cb9790fc703640e5b | ||
JS Jeremy Same | Angel investor and entrepreneur, co-founder of Veho Tech, active in startup ecosystem. | unknown_6d3612587bcf4e7fb | ||
HL Hezi Leibovich | Australian entrepreneur, co-founder of Catch Group, active angel investor in India. | unknown_ea13a8bfc85a4d579 | ||
Salons and spas are booked via an app-based platform. | 2015 | fresha.com | London, United Kingdom |
Investor details for BookWell
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of BookWell
1 people are tracked at BookWell (1 in leadership).
| Name | Role | Group |
|---|---|---|
Nathan Airey | CEO | Leadership |
Complete people profiles for BookWell
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of BookWell
4 dated milestones of BookWell across 6 years, from founding to its latest funding, stage changes and deals.
- Founded BookWell is founded.
- Funding First funding round of $2.6M.
- Funding Latest funding round, Angel Round, of $1.2M.
- Exit Acquired by Fresha.
Competitors of BookWell
BookWell has 3 listed competitors in our database, 1 of them funded. They include Honee, SLIKR and Luxbubble.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| honee.com.au | 2016 | Melbourne, Australia | $1.82M | Beauty, wellness, and fitness services are booked through Honee. | ||
| slikr.com | 2016 | Brisbane, Australia | Queue optimization software manages wait times for industries like barber and health. | |||
| luxbubble.app | 2021 | Melbourne, Australia | Online marketplace app for on-demand hair, beauty, and massage services. |
Detailed competitors of BookWell
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- Full competitor set
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Web traffic of BookWell
The website of BookWell (bookwell.com.au) receives about 88.3K visits a month.
- Monthly visits88.3K
▼ 2.1% vs previous month
Websites whose visitors overlap most with BookWell. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fresha.com | 100% | 17.3M | #2,154 | View details | |
| honee.com.au | 76% | 9.4K | #2,251,662 | View details | |
delilahhairstudio.com | delilahhairstudio.com | 70% | #1,429,552 | – | |
thelashspa.com.au | thelashspa.com.au | 70% | #3,697,841 | – | |
junohair.com | junohair.com | 66% | #947,888 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for BookWell
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- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Bookwell
Complete news archive for BookWell
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Frequently Asked Questions about BookWell
BookWell was founded in 2016 and raised its 1st funding round 1 year after it was founded.
BookWell is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
BookWell is a funded company, having raised a total of $3.85M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.6M, raised on Sep 2017.
BookWell was established in 2016 in Melbourne, Australia, as an online marketplace within the beauty and wellness sector. Users are connected with salons across Australia, where centers for beauty, health, and wellness can be discovered. Appointments are scheduled and payments are processed online. Services provided include massage, facial treatments, body care, alternative therapies, waxing and hair removal, hairdressing, and nail services.
BookWell offers Booking Platform, Hairdressing Services, Massage Services, and Nails Services.
BookWell has 5 investors. Key investors include Fresha, Gabby Leibovich, Adam Schwab, Jeremy Same, and Hezi Leibovich.
BookWell operates through Bookasalon Services Pty Ltd.
Yes. BookWell was acquired by Fresha in February 2022.