BookWell

Melbourne, Australia Founded: 2016 • Age: 10 yrs Acquired By Fresha
Online bookings for beauty salon services are enabled by BookWell.
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About BookWell

BookWell is a company based in Melbourne (Australia) founded in 2016 was acquired by Fresha in February 2022.. BookWell has raised $3.85 million across 2 funding rounds from investors including Fresha, Gabby Leibovich and Adam Schwab. BookWell offers products and services including Booking Platform, Hairdressing Services, Massage Services, and Nails Services. BookWell operates in a competitive market with competitors including Honee, SLIKR, Luxbubble, The Slick App and The Blow, among others.

  • Headquarter Melbourne, Australia
  • Sectors
    Business Services
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Bookasalon Services Pty Ltd
Operational Areas
Business Services → Event, Translation & Local Services
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3.85 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.25 M (USD), Angel Round

    May 04, 2018

  • Investors
    Fresha

    & 4 more

  • Employee Count
    Employee Count
  • Acquired by
    Fresha

    (Feb 03, 2022)

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Products & Services of BookWell

BookWell offers a comprehensive portfolio of products and services, including Booking Platform, Hairdressing Services, Massage Services, and Nails Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for searching and booking beauty appointments instantly.

Services for hair styling, coloring, and treatments at partnered venues.

Bookings for body, remedial, and therapeutic massages online.

Options for manicures, pedicures, and nail treatments through the platform.

Funding Insights of BookWell

BookWell has successfully raised a total of $3.85M across 2 strategic funding rounds. The most recent funding activity was a Angel Round round of $1.25 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Angel Round — $1.2M
  • First Round

    (26 Sep 2017)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2018 Amount Angel Round - BookWell Valuation Gabby Leibovich
Sep, 2017 Amount Seed - BookWell Valuation Adam Schwab , Jeremy Same
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in BookWell

BookWell has secured backing from 5 investors, including angel investors. Prominent investors backing the company include Fresha, Gabby Leibovich and Adam Schwab. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Angel
Investor Description Founded Year Domain Location

Gabby Leibovich

Co-founder of Catch Group, active angel investor in Indian startups
Founded Year Domain Location

Adam Schwab

Co-founder of Luxury Escapes, prominent angel investor in Indian startups
Founded Year Domain Location

Jeremy Same

Angel investor and entrepreneur, co-founder of Veho Tech, active in startup ecosystem.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by BookWell

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - BookWell

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Bookwell Comparisons

Employees
+
Add Comparison
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Competitors of BookWell

BookWell operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Honee, SLIKR, Luxbubble, The Slick App and The Blow, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Beauty, wellness, and fitness services are booked through Honee.
domain founded_year HQ Location
Queue optimization software manages wait times for industries like barber and health.
domain founded_year HQ Location
Online marketplace app for on-demand hair, beauty, and massage services.
domain founded_year HQ Location
Mobile app for booking beauty and salon appointments with local providers.
domain founded_year HQ Location
Offers premium blow dry and hair styling services for effortless looks in Australia.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Bookwell

Frequently Asked Questions about BookWell

When was BookWell founded?

BookWell was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is BookWell located?

BookWell is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

Is BookWell a funded company?

BookWell is a funded company, having raised a total of $3.85M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.6M, raised on Sep 26, 2017.

What does BookWell do?

BookWell was established in 2016 in Melbourne, Australia, as an online marketplace within the beauty and wellness sector. Users are connected with salons across Australia, where centers for beauty, health, and wellness can be discovered. Appointments are scheduled and payments are processed online. Services provided include massage, facial treatments, body care, alternative therapies, waxing and hair removal, hairdressing, and nail services.

Who are the top competitors of BookWell?

BookWell's top competitors include Honee, SLIKR and Luxbubble.

What products or services does BookWell offer?

BookWell offers Booking Platform, Hairdressing Services, Massage Services, and Nails Services.

Who are BookWell's investors?

BookWell has 5 investors. Key investors include Fresha, Gabby Leibovich, Adam Schwab, Jeremy Same, and Hezi Leibovich.

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