About Honee
Honee is a Business Services company based in Melbourne (Australia) founded in 2016, and was acquired by Vively Healthcare in August 2021. Beauty, wellness, and fitness services are booked through Honee. It operates in the Business Services and Healthcare sectors. Honee has raised $1.82 million across 2 funding rounds from investors including Vively Healthcare, Blackbird Ventures and Melbourne Accelerator Program. Honee has completed 1 acquisition, including Vively Healthcare. Its focus areas include Consumer, Local Services, Personal Wellness Services and Beauty. Its competitors include BookWell, SLIKR and Luxbubble; 1 of its 3 listed competitors has raised funding.
Company details
Honee was established in 2016 as a platform for discovering and booking services in beauty, wellness, and fitness sectors. Categories covered include beauty treatments such as facials, waxing, hair removal, and eyelash extensions; nail and hair care; spa and massage options; wellness practices like yoga, pilates, and acupuncture; and fitness activities including boxing and CrossFit. Operations are based in Melbourne, Australia, since July 2016.
- Headquarters Melbourne, Australia
- Stage Acquired
- SectorsBusiness ServicesHealthcare
- Email••••••••
- Website ww84.honee.com.au
- Social LinkedIn X Facebook
- Acquired by Vively Healthcare (Aug 2021)
- Total Equity Funding$1.82M (USD)
in 2 rounds
- Latest Funding Round$1.8M (USD), Seed
Feb 2018
- InvestorsVively Healthcare
& 2 more
- Investments & Acquisitions
- Acquired byVively Healthcare
(Aug 2021)
Funding Insights of Honee
Honee has successfully raised a total of $1.82M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.8 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.82M
- Total Rounds 2
- Last Round Seed — $1.8M
- First Round $20,000
(May 2016)
- Investors Count 2
All 2 funding rounds of Honee with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2018 | $1.8M | Seed | – | Blackbird Ventures | – |
| May 2016 | $20,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Honee
Honee has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Vively Healthcare, Blackbird Ventures and Melbourne Accelerator Program.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in seed, early, and later-stage tech companies. | blackbird.vc | Surry Hills, Australia | ||
Startup founders are supported through accelerator and pre-accelerator programs. | themap.co | Carlton, Australia | ||
Online teleconsultations for multiple diseases are facilitated. | 2020 | vively.com.au | Sydney, Australia |
Investor details for Honee
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- Complete investor list
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People of Honee
1 people are tracked at Honee (1 in leadership).
| Name | Role | Group |
|---|---|---|
Akilah Hodge | CEO & Founder | Leadership |
Complete people profiles for Honee
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Investments & Acquisitions by Honee
Honee has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Vively Healthcare.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online teleconsultations for multiple diseases are facilitated. | vively.com.au | Sydney, Australia | 2020 | Aug 2021 | •••• |
Complete acquisition details for Honee
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- Acquired stakes
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- Complete history
- Exports
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Timeline of Honee
5 dated milestones of Honee across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Honee is founded.
- Funding First funding round of $20K.
- Funding Latest funding round, Seed, of $1.8M.
- Acquisition Acquires Vively Healthcare.
- Exit Acquired by Vively Healthcare.
Competitors of Honee
Honee has 3 listed competitors in our database, 1 of them funded. They include BookWell, SLIKR and Luxbubble.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bookwell.com.au | 2016 | Melbourne, Australia | $3.85M | Online bookings for beauty salon services are enabled by BookWell. | ||
| slikr.com | 2016 | Brisbane, Australia | Queue optimization software manages wait times for industries like barber and health. | |||
| luxbubble.app | 2021 | Melbourne, Australia | Online marketplace app for on-demand hair, beauty, and massage services. |
Detailed competitors of Honee
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- Full competitor set
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- Benchmarks
- Competitive positioning
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Web traffic of Honee
The website of Honee (honee.com.au) receives about 9.4K visits a month.
- Monthly visits9.4K
▼ 4.2% vs previous month
Websites whose visitors overlap most with Honee. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bookwell.com.au | 100% | 88.3K | #483,593 | View details | |
salonspy.com | salonspy.com | 91% | #686,842 | – | |
professionail.com.au | professionail.com.au | 86% | #946,069 | – | |
princessnails.com.au | princessnails.com.au | 32% | #4,952,642 | – | |
marisbeauty.com.au | marisbeauty.com.au | 24% | #7,679,691 | – |
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Frequently Asked Questions about Honee
Honee was founded in 2016.
Honee is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Honee is a funded company, having raised a total of $1.82M across 2 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on May 2016.
Honee was established in 2016 as a platform for discovering and booking services in beauty, wellness, and fitness sectors. Categories covered include beauty treatments such as facials, waxing, hair removal, and eyelash extensions; nail and hair care; spa and massage options; wellness practices like yoga, pilates, and acupuncture; and fitness activities including boxing and CrossFit. Operations are based in Melbourne, Australia, since July 2016.
Honee has made 1 acquisition, including Vively Healthcare.
Honee has 3 investors. Key investors include Vively Healthcare, Blackbird Ventures, and Melbourne Accelerator Program.
Yes. Honee was acquired by Vively Healthcare in August 2021.