About Boozebud
Boozebud is a Retail company based in Sydney (Australia) founded in 2012 by Andy Williamson, Alex Gale, and Mark Woollcott, and was acquired by Hairydog in May 2023. Online marketplace to buy and sell alcohol. Boozebud has completed 1 acquisition, including Get Wines Direct. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its competitors include Liquor Loot, Tipple and Jimmy Brings; 1 of its 3 listed competitors has raised funding.
Company details
Boozebud was founded in 2012 in Sydney, Australia, as an online marketplace focused on alcohol sales. Producers are enabled to market and distribute beer, wine, spirits, and cider across the country, sourcing from global regions including Mexico, Scotland, France, Japan, and the US, as well as local Australian breweries, wineries, and distilleries. Products are selected, packed, and shipped directly to buyers. The platform is accessible via web, Android, and iOS.
- Headquarters Sydney, Australia
- Founders Andy Williamson, Alex Gale, Mark Woollcott
- Stage Acquired
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Website boozebud.com
- Social LinkedIn X Facebook
- Acquired by Hairydog (May 2023)
- InvestorsLion
& 2 more
- Investments & Acquisitions
- Acquired by
Apps and channels of Boozebud
Boozebud publishes 1 mobile app with over 50K+ downloads.
Funding Insights of Boozebud
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Boozebud with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2017 | Seed | β | β |
3 investors in total: 3 institutional.
Investors in Boozebud
Boozebud has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Lion, Hairydog and ZX Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| zx-ventures.com | ||||
Lion is engaged in the production and distribution of alcoholic beverages. | 1923 | lionco.com | Sydney, Australia | |
Manages an e-commerce store specializing in alcoholic beverages. | 2020 | hairydog.com.au | Melbourne, Australia |
Investor details for Boozebud
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Boozebud
7 people are tracked at Boozebud (5 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Andy Williamson | Co-Founder | Leadership |
Alex Gale | Co-Founder | Leadership |
Mark Woollcott | Co-Founder | Leadership |
Stuart Barclay | Group CEO BoozeBud Holdings | Leadership |
Patrick Grove | Director | Leadership |
Michael Sylvester | Sales Support & Channels Account Manager | Team |
Viona Young | Human Resources Specialist | Team |
Complete people profiles for Boozebud
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- Full employee list
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Investments & Acquisitions by Boozebud
Boozebud has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Get Wines Direct.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Various wines are retailed online by Get Wines Direct. | getwinesdirect.com | Richmond, Australia | 1999 | Dec 2021 | β’β’β’β’ |
Complete acquisition details for Boozebud
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Boozebud
5 dated milestones of Boozebud across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Boozebud is founded.
- Funding First funding round.
- Exit Acquired by ZX Ventures.
- Acquisition Acquires Get Wines Direct.
- Exit Acquired by Hairydog.
Competitors of Boozebud
Boozebud has 3 listed competitors in our database, 1 of them funded. They include Liquor Loot, Tipple and Jimmy Brings.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liquorloot.com | 2015 | Revesby, Australia | $2.5M | Web development and digital marketing services are provided for restaurants. | ||
| tipple.com.au | 2015 | Melbourne, Australia | An online alcohol delivery service is operated by Tipple. | |||
| jimmybrings.co | 2021 | Sydney, Australia | Operates an online platform for purchasing and delivering alcoholic beverages. |
Detailed competitors of Boozebud
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Related news about Boozebud
Complete news archive for Boozebud
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Frequently Asked Questions about Boozebud
Boozebud was founded in 2012 and raised its 1st funding round 5 years after it was founded.
Boozebud is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Boozebud was founded in 2012 in Sydney, Australia, as an online marketplace focused on alcohol sales. Producers are enabled to market and distribute beer, wine, spirits, and cider across the country, sourcing from global regions including Mexico, Scotland, France, Japan, and the US, as well as local Australian breweries, wineries, and distilleries. Products are selected, packed, and shipped directly to buyers. The platform is accessible via web, Android, and iOS.
Boozebud's top competitors include Tipple, Liquor Loot and Jimmy Brings.
Boozebud has made 1 acquisition, including Get Wines Direct.
Yes. Boozebud was acquired by Hairydog in May 2023.
Yes. Boozebud publishes Bottle Stop, with over 50,000 downloads.

