About Lion
Lion is a Consumer company based in Sydney (Australia) founded in 1923, and was acquired by Bega Cheese in November 2020. Lion is engaged in the production and distribution of alcoholic beverages. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Lion has raised $1 million across 1 funding round from investors including Bega Cheese, Be True Blue Farmer Drought Fund and Liviko. The company has 156 employees. Lion has completed 8 acquisitions, including Bell's Brewery, Four Pillars Gin and Fourpure. Its website lionco.com draws about 187 thousand monthly visits. Lion offers products and services including Australian Beer, New Zealand Beer, and International Beverages. Its focus areas include Consumer Goods, Beverages and Alcoholic Beverages. Its legal entity is Lion Nathan National Foods. Its competitors include Carlton ans United Brewerie, Lark Distillery and Little Creatures.
Company details
Lion is involved in the production, marketing, and distribution of a wide range of alcoholic beverages, including beer, wine, cider, and spirits. Operations are conducted across Australia, New Zealand, and the United States, with a portfolio of iconic and craft brands. Sustainability and community impact are prioritized through initiatives like carbon neutrality and B Corp certification. The company is focused on enriching moments of connection for consumers while maintaining a strong commitment to environmental and social responsibility.
- Headquarters Sydney, Australia
- Employees 156
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Beverages
- Email••••••••
- Phone•••• ••••
- Website lionco.com
- Social LinkedIn Facebook Instagram
- Acquired by Bega Cheese (Nov 2020)
- Legal Name Lion Nathan National Foods
- Total Equity Funding$1M (USD)
in 1 rounds
- Latest Funding Round$1M (USD), Private Equity Round
Nov 2018
- InvestorsBega Cheese
& 2 more
- Employee Count156
- Investments & AcquisitionsBell's Brewery
& 7 more
- Acquired by
Products & Services of Lion
Lion offers a comprehensive portfolio of products and services, including Australian Beer, New Zealand Beer, and International Beverages.
A broad portfolio of iconic Australian beers is offered.
Local and international favorite beers are produced here.
Craft beer and wine brands are managed globally.
Funding Insights of Lion
Lion has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $1 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 1
- Last Round Private Equity Round — $1M
- First Round $1M
(Nov 2018)
- Investors Count 1
All 1 funding rounds of Lion with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $1M | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in Lion
Lion has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Bega Cheese, Be True Blue Farmer Drought Fund and Liviko.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| truebluedrought.com.au | ||||
Cheese and spreads are manufactured and distributed by Bega Cheese. | 1899 | begacheese.com.au | Melbourne, Australia | |
Liviko is recognized as a producer of quality alcoholic beverages. | 1898 | liviko.ee | Tallinn, Estonia |
Investor details for Lion
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People of Lion
208 people are tracked at Lion (70 in leadership, 4 in board & advisors, 134 in team); the tracked headcount is 156.
| Name | Role | Group |
|---|---|---|
Lee-Anne Barns-Lawton | Head Of Product Ownership | Leadership |
Jun Saiki | Executive Director | Leadership |
Todd Gordon | Craft Director | Leadership |
Rocco Gangemi | Channel And Perfect Execution Director | Leadership |
Alicia Purtell | Chief People & Transformation Director | Leadership |
Lilly Zhang | Senior Finance Business Partner - Supply Chain | Leadership |
Anubha Sahasrabuddhe | Chief Growth & Commercial Officer | Leadership |
Penni Terrey | Portfolio Director | Leadership |
Andrew Linn | Group Fp&a Director | Leadership |
Justin Merrell | Group Environment Director | Leadership |
Rosaleen Bartlett | Program Director | Leadership |
Ben Avvenevole | Head Of Channel Strategy & Execution, On Premise | Leadership |
Stefan Gray | General Manager - Coffee NZ | Leadership |
Tamara Sling Ronen | Environment Director | Leadership |
Sara Tucker | Corporate Affairs Director | Leadership |
Jeremy Meech | Brand Director - Beer | Leadership |
Triston King | CFO | Leadership |
Warwick Hooper | Sales Director | Leadership |
Tom Rymill | Head Of Finance - Sales | Leadership |
Pia Walker | Head Of RGM | Leadership |
188 more people are available in the full profile.
Complete people profiles for Lion
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Investments & Acquisitions by Lion
Lion has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Bell's Brewery, Four Pillars Gin and Fourpure.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Gin is produced and branded by Four Pillars in Australia. | fourpillarsgin.com | Healesville, Australia | 2013 | Jul 2023 | •••• | |
Brand of beer | bellsbeer.com | Kalamazoo, United States | 1983 | Nov 2021 | •••• | |
Premium beers are brewed and distributed by New Belgium Brewing. | newbelgium.com | Fort Collins, United States | 1991 | Nov 2019 | •••• | |
Brand of beers | magicrockbrewing.com | Huddersfield, United Kingdom | 2011 | Apr 2019 | •••• | |
Beer brand | fourpure.com | London, United Kingdom | 2013 | Jul 2018 | •••• | |
Brand of wines | mortonestatewines.co.nz | New Zealand | 2009 | Apr 2014 | •••• | |
Brand of beers | littlecreatures.com.au | Fremantle, Australia | 1999 | Jun 2012 | •••• | |
Wines are produced and branded by Lindauer in New Zealand. | lindauer.co.nz | New Zealand | 1981 | Oct 2010 | $67.25M |
Complete acquisition details for Lion
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Timeline of Lion
12 dated milestones of Lion across 100 years, from founding to its latest funding, stage changes and deals.
- Founded Lion is founded.
- Exit Acquired by Liviko.
- Acquisition Acquires Lindauer.
- Acquisition Acquires Little Creatures.
- Acquisition Acquires Morton Estate Wines.
- Acquisition Acquires Fourpure.
- Funding First funding round of $1.0M.
- Acquisition Acquires Magic Rock Brewing.
- Acquisition Acquires New Belgium Brewing.
- Exit Acquired by Bega Cheese.
- Acquisition Acquires Bell's Brewery.
- Acquisition Acquires Four Pillars Gin.
Competitors of Lion
Lion has 3 listed competitors in our database. They include Carlton ans United Brewerie, Lark Distillery and Little Creatures.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cub.com.au | 1903 | Hobart, Australia | Beers are brewed and distributed by Carlton and United Breweries. | |||
| larkdistillery.com | 1992 | Australia | Whisky and spirits are distilled by Lark Distillery in Australia. | |||
| littlecreatures.com.au | 1999 | Fremantle, Australia | Brand of beers |
Detailed competitors of Lion
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Web traffic of Lion
The website of Lion (lionco.com) receives about 186.6K visits a month and ranks #123,250 among all websites worldwide, #3,813 in Beverages.
- Monthly visits186.6K
▼ 40.7% vs previous month
- Unique visitors58.4K
per month
- Global rank#123,250
among all websites
- Category rank#3,813
Food and Drink · Beverages
- Bounce rate44%
- Pages per visit4.8
- Average visit3 min 52 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Lion. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| brewsnews.com.au | 100% | #5,091,523 | View details | ||
theshout.com.au | theshout.com.au | 91% | #883,553 | – | |
almliquor.com.au | almliquor.com.au | 88% | #216,919 | – | |
hancocks.co.nz | hancocks.co.nz | 84% | #332,456 | – | |
tasmanliquor.co.nz | tasmanliquor.co.nz | 83% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Lion
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Related news about Lion
Complete news archive for Lion
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Frequently Asked Questions about Lion
Lion was founded in 1923 and raised its 1st funding round 95 years after it was founded.
Lion is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Lion is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $1M, raised on Nov 2018.
Lion has 156 employees.
Lion is involved in the production, marketing, and distribution of a wide range of alcoholic beverages, including beer, wine, cider, and spirits. Operations are conducted across Australia, New Zealand, and the United States, with a portfolio of iconic and craft brands. Sustainability and community impact are prioritized through initiatives like carbon neutrality and B Corp certification. The company is focused on enriching moments of connection for consumers while maintaining a strong commitment to environmental and social responsibility.
Lion's top competitors include Carlton ans United Brewerie, Lark Distillery and Little Creatures.
Lion offers Australian Beer, New Zealand Beer, and International Beverages.
Lion has made 8 acquisitions, including Bell's Brewery, Four Pillars Gin, and Fourpure.
Lion has 3 investors. Key investors include Bega Cheese, Be True Blue Farmer Drought Fund, and Liviko.
Lion operates through Lion Nathan National Foods.
Yes. Lion was acquired by Bega Cheese in November 2020.
The website of Lion receives about 187 thousand visits a month and ranks #123,250 among all websites worldwide.