About New Belgium Brewing
New Belgium Brewing is a Consumer company based in Fort Collins (United States) founded in 1991, and was acquired by Lion in November 2019. Premium beers are brewed and distributed by New Belgium Brewing. The company has 824 employees. New Belgium Brewing has completed 1 acquisition, including Magnolia Brewing Company. Its website newbelgium.com draws about 44 thousand monthly visits. New Belgium Brewing offers products and services including Fat Tire, Voodoo Ranger, Juice Force, and Tropic Force. Its focus areas include Food and Agriculture, Alcoholic Beverage Products, Beer and Premium. Its legal entity is NEW BELGIUM BREWING COMPANY, INC. Its competitors include Anheuser-Busch, Athletic Brewing and Founders Brewing; 1 of its 3 listed competitors has raised funding.
Company details
New Belgium Brewing was founded in 1991 in Fort Collins, United States. Craft beers are produced and marketed by the company within the alcoholic beverage sector. Operations include brewing, packaging, and distribution of various beer styles to domestic and select international markets. Sustainability practices are integrated into production processes, with headquarters maintained in Fort Collins. The domain newbelgium.com supports online engagement and sales.
- Investors
- Employee Count824
- Investments & Acquisitions
- Acquired by
Products & Services of New Belgium Brewing
New Belgium Brewing offers a comprehensive portfolio of products and services, including Fat Tire, Voodoo Ranger, Juice Force, and Tropic Force.
Easy-drinking ale made with quality ingredients for everyday enjoyment.
Bold IPAs designed for adventurous beer enthusiasts.
Fruity IPA offering intense flavors and refreshment.
Tropical-flavored ale for a vibrant drinking experience.
Investors in New Belgium Brewing
New Belgium Brewing has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lion.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Lion is engaged in the production and distribution of alcoholic beverages. | 1923 | lionco.com | Sydney, Australia |
Investor details for New Belgium Brewing
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People of New Belgium Brewing
145 people are tracked at New Belgium Brewing (26 in leadership, 119 in team); the tracked headcount is 824.
| Name | Role | Group |
|---|---|---|
Lauren Woods Limbach | Wood Cellar Director/blender/sensory Specialist | Leadership |
Shauna Cobb | Chief Human Resources Officer | Leadership |
Galen Fisher | Director Of National Accounts - East | Leadership |
Francis Garske II | Zone Director | Leadership |
Jonathan Sipes | Vice President Of Sales East At New Belgium Brewing & Bell's Brewery | Leadership |
Rebecca Dye Yonushonis | Chief Marketing Officer | Leadership |
Carmen Johnson | Senior Director Benefits & Payroll | Leadership |
Eric Clark | National Director Of Convenience | Leadership |
Nora McCombs | Retail Programming Director | Leadership |
Heather Johnston | VP Of Retail & Field Marketing | Leadership |
Kelsey Ireland | Senior Director Of Marketing: Creative & Operations | Leadership |
Will Frazier | Director Of Field Marketing | Leadership |
Jessie Nimm | Regional Director Of Minnesota And Wisconsin | Leadership |
Brendan Beers | Director Of Coworker And Culture Development | Leadership |
Dave P. | Director Supply Chain Management | Leadership |
Zach Baitinger | Procurement Director | Leadership |
Jen Stampley | Sr. Director Of Hospitality & Retail Development | Leadership |
Matt Jones | Pacific Northwest Regional Director | Leadership |
Dave Knospe | VP Of Marketing | Leadership |
Ryan van Fleet | Sr Director, Insights & Analytics | Leadership |
125 more people are available in the full profile.
Complete people profiles for New Belgium Brewing
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Investments & Acquisitions by New Belgium Brewing
New Belgium Brewing has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Magnolia Brewing Company.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Beer brewing company | magnoliabrewing.com | San Francisco, United States | 1997 | Aug 2017 | $2.7M |
Complete acquisition details for New Belgium Brewing
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Timeline of New Belgium Brewing
3 dated milestones of New Belgium Brewing across 28 years, from founding to its latest funding, stage changes and deals.
- Founded New Belgium Brewing is founded.
- Acquisition Acquires Magnolia Brewing Company.
- Exit Acquired by Lion.
Competitors of New Belgium Brewing
New Belgium Brewing has 3 listed competitors in our database, 1 of them funded. They include Anheuser-Busch, Athletic Brewing and Founders Brewing.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| anheuser-busch.com | 1852 | St. Louis, United States | 14,556 | Beer is brewed and marketed globally by Anheuser-Busch. | ||
| athleticbrewing.com | 2017 | Milford, United States | $251.44M | 99 | Brand of beer | |
| foundersbrewing.com | 1997 | Grand Rapids, United States | 447 | Premium craft beer is brewed and distributed from Grand Rapids. |
Detailed competitors of New Belgium Brewing
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Web traffic of New Belgium Brewing
The website of New Belgium Brewing (newbelgium.com) receives about 43.9K visits a month and ranks #509,872 among all websites worldwide, #1,085 in Beverages.
- Monthly visits43.9K
▼ 24.4% vs previous month
- Unique visitors35.7K
per month
- Global rank#509,872
among all websites
- Category rank#1,085
Food and Drink · Beverages
- Bounce rate41%
- Pages per visit2.9
- Average visit2 min 17 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with New Belgium Brewing. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sierranevada.com | 100% | 92.8K | #457,070 | View details | |
| odellbrewing.com | 93% | 17.1K | #1,335,912 | View details | |
| greatdivide.com | 93% | 4.7K | #2,687,628 | View details | |
flyingdogales.com | flyingdogales.com | 93% | – | ||
| boulevard.com | 92% | 36.6K | #757,658 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for New Belgium Brewing
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Related news about New Belgium Brewing
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Frequently Asked Questions about New Belgium Brewing
New Belgium Brewing was founded in 1991.
New Belgium Brewing is headquartered in Fort Collins, United States. It is registered at Fort Collins, Colorado, United States.
New Belgium Brewing has 824 employees.
New Belgium Brewing was founded in 1991 in Fort Collins, United States. Craft beers are produced and marketed by the company within the alcoholic beverage sector. Operations include brewing, packaging, and distribution of various beer styles to domestic and select international markets. Sustainability practices are integrated into production processes, with headquarters maintained in Fort Collins. The domain newbelgium.com supports online engagement and sales.
New Belgium Brewing's top competitors include Athletic Brewing, Anheuser-Busch and Founders Brewing.
New Belgium Brewing offers Fat Tire, Voodoo Ranger, Juice Force, and Tropic Force.
New Belgium Brewing has made 1 acquisition, including Magnolia Brewing Company.
New Belgium Brewing has 1 investor. Key investors include Lion.
New Belgium Brewing operates through New Belgium Brewing Company, Inc..
Yes. New Belgium Brewing was acquired by Lion in November 2019.