About Born Good
Born Good is a company based in Bengaluru (India) founded in 2019. Born Good has raised $134.36 thousand across 1 funding round from investors including Little Black Book, RPSG Capital Ventures and Vedang Patel. Born Good offers products and services including Concentrated Liquid Laundry Detergent, Plant-based Glass and Multi-surface Cleaner, Toilet Bowl Cleaner, Dishwash Gel, and Insect Repellent Spray. Born Good operates in a competitive market with competitors including BECO, Happi Planet, BubbleNutWash, Cleevo and PUER, among others.
- Headquarter Bengaluru, India
- Stage Minicorn
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Sectors
RetailConsumer
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Be Better Personal Care Private Limited
- Date of Incorporation 22 Oct, 2019
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
$291.24 K (USD)106.49as on Mar 31, 2023
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Net Profit
-$82.05 K (USD)-31.74as on Mar 31, 2023
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EBITDA
-$87.25 K (USD)-41.97as on Mar 31, 2023
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Total Equity Funding
$134.36 K (USD)
in 1 rounds
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Latest Funding Round
$134.36 K (USD), Seed
Nov 15, 2021
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Investors
Little Black Book
& 11 more
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Employee Count
Employee Count
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Products & Services of Born Good
Born Good offers a comprehensive portfolio of products and services, including Concentrated Liquid Laundry Detergent, Plant-based Glass and Multi-surface Cleaner, Toilet Bowl Cleaner, Dishwash Gel, and Insect Repellent Spray.
Plant-based cleaner for effective stain removal on clothes.
Eco-friendly solution for glass and household surfaces.
Plant-based liquid for disinfecting and cleaning toilets.
Sustainable gel for washing dishes and removing grease.
Natural spray to repel insects like ants and lizards.
Funding Insights of Born Good
Born Good has successfully raised a total of $134.36K through 1 strategic funding round. The most recent funding activity was a Seed round of $134.36 thousand completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $134,356
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First Round
First Round
(15 Nov 2021)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2021 | Amount | Seed - Born Good | Valuation |
investors |
Investors in Born Good
Born Good has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Little Black Book, RPSG Capital Ventures and Vedang Patel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Potato farming, grain marketing, and equipment services in Maine.
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Founded Year | Domain | Location | |
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Multi-category products are offered via an online marketplace.
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Founded Year | Domain | Location | |
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VP
Vedang Patel |
Co-founder of Power Gummies, active angel investor in Indian startups
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Founded Year | Domain | Location |
Investments & Acquisitions by Born Good
Financial Statements - Born Good
Born Good Comparisons
Competitors of Born Good
Born Good operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BECO, Happi Planet, BubbleNutWash, Cleevo and PUER, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Eco-friendly home, kitchen, and personal care products are provided online.
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| domain | founded_year | HQ Location |
Eco-friendly home cleaners are supplied by Happi Planet.
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| domain | founded_year | HQ Location |
Laundry detergents and cleaning products are made from soapnuts.
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| domain | founded_year | HQ Location |
Eco-friendly natural home cleaning products are sold online.
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| domain | founded_year | HQ Location |
Offers natural detergents, cleaners, and conditioners for household cleaning needs.
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Latest news on Born Good
Frequently Asked Questions about Born Good
Born Good was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Born Good is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Born Good is a funded company, having raised a total of $134.36K across 1 funding round to date. The company's 1st funding round was a Seed of $134.36K, raised on Nov 15, 2021.
Annual revenue of Born Good is $291.24K as on Mar 31, 2023.
Born Good was established in 2019 and is headquartered in Bengaluru, India. Operations focus on the consumer goods sector, where detergent formulations are developed and marketed under the companys brand. Products are distributed through online and retail channels within India, with the domain borngood.in serving as the primary digital platform. Activities emphasize standard household cleaning solutions tailored to local markets.
Born Good's top competitors include BECO, Cleevo and Happi Planet.
Born Good offers Concentrated Liquid Laundry Detergent, Plant-based Glass and Multi-surface Cleaner, Toilet Bowl Cleaner, Dishwash Gel, and Insect Repellent Spray.
Born Good has 12 investors. Key investors include Little Black Book, RPSG Capital Ventures, Vedang Patel, Tejas Subramanian, and Atul Bhatia.
The valuation of Born Good is $1.35M as of Nov 2021.