About Born Good
Born Good is a Retail company based in Bengaluru (India) founded in 2019. Detergent products are branded and distributed by Born Good. It operates in the Retail and Consumer sectors. Born Good has raised $134.36 thousand across 1 funding round from investors including Little Black Book, RPSG Capital Ventures and Vedang Patel. Born Good was last valued at $1.35 million in November 2021. Its website borngood.in draws about 15 thousand monthly visits. Its Indian entity Be Better Personal Care Private Limited reported revenue of ₹8.69 Cr. Born Good offers products and services including Concentrated Liquid Laundry Detergent, Plant-based Glass and Multi-surface Cleaner, Toilet Bowl Cleaner, Dishwash Gel, and Insect Repellent Spray. Its focus areas include Home Care E-Commerce, Fabric Care, Detergents and Natural. Its competitors include BECO, Happi Planet and BubbleNutWash; 3 of its 3 listed competitors have raised funding.
Company details
Born Good was established in 2019 and is headquartered in Bengaluru, India. Operations focus on the consumer goods sector, where detergent formulations are developed and marketed under the companys brand. Products are distributed through online and retail channels within India, with the domain borngood.in serving as the primary digital platform. Activities emphasize standard household cleaning solutions tailored to local markets.
- Headquarters Bengaluru, India
- Stage Minicorn
- SectorsRetailConsumer
- Email••••••••
- Phone•••• ••••
- Website borngood.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Be Better Personal Care Private Limited
- Date of Incorporation 22 Oct, 2019
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹8.69 Cr
FY 2025 · +65% YoY
- Net Loss-₹2.71 Cr
FY 2025 · -31% margin
- EBITDA-₹2.68 Cr
FY 2025 · -31% margin
- Total Equity Funding$134.36K (USD)
in 1 rounds
- Latest Funding Round$134.36K (USD), Seed
Nov 2021
- InvestorsLittle Black Book
& 11 more
Associated legal entities of Born Good
Born Good operates through Be Better Personal Care Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Be Better Personal Care Private Limited CIN U24304KA2019PTC128966 | Active | 22 Oct 2019 | Bangalore, Karnataka | ₹8.7 Cr | 2 | View details |
Products & Services of Born Good
Born Good offers a comprehensive portfolio of products and services, including Concentrated Liquid Laundry Detergent, Plant-based Glass and Multi-surface Cleaner, Toilet Bowl Cleaner, Dishwash Gel, and Insect Repellent Spray.
Plant-based cleaner for effective stain removal on clothes.
Eco-friendly solution for glass and household surfaces.
Plant-based liquid for disinfecting and cleaning toilets.
Sustainable gel for washing dishes and removing grease.
Natural spray to repel insects like ants and lizards.
Apps and channels of Born Good
its YouTube channel Born Good has 206 subscribers and 26 videos.
Videos from Born Good
The most watched videos on Born Good's YouTube channel, Born Good (206 subscribers). Click a video to play it here.
More on Born Good.
Funding Insights of Born Good
Born Good has successfully raised a total of $134.36K through 1 strategic funding round. The most recent funding activity was a Seed round of $134.36 thousand completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $134,356
- Total Rounds 1
- Last Round Seed — $134,356
- First Round $134,356
(Nov 2021)
- Investors Count 12
All 1 funding rounds of Born Good with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $134,356 | Seed | $1.35M | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2021 | $1.35M | •••••••• |
Last known valuation $1.35M (Nov 2021). 12 investors in total: 2 institutional and 10 angel.
Investors in Born Good
Born Good has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Little Black Book, RPSG Capital Ventures and Vedang Patel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Potato farming, grain marketing, and equipment services in Maine. | 2018 | rpsgcapital.vc | Gurugram, India | |
Multi-category products are offered via an online marketplace. | 2015 | lbb.in | Delhi, India | |
VP Vedang Patel | Co-founder of Power Gummies, active angel investor in Indian startups | unknown_b74aaa4089f84b3c9 | ||
TS Tejas Subramanian | Co-founder of Streak, angel investor in Indian startups | unknown_d0ad58b626c04bda9 | ||
AB Atul Bhatia | unknown_8642af4e2a0243db8 | |||
JS Jyotishna Sunil Chari | unknown_f7b8bf72a7274553a | |||
SB Stuti Bhardwaj | unknown_dd5bdcb3c77f459b9 | |||
TS Tarun Sharma | Angel investor, tech entrepreneur, and advisor in Indian startup ecosystem | unknown_4c5f2c6c0a8243529 | ||
VL Vikas Lachhwani | Angel investor and entrepreneur, founder of Key Venture, active in Indian startups | unknown_31fb46907c7b454ba | ||
AG Akhil Gupta | Angel investor and entrepreneur, known for tech investments in India. | unknown_3aebedfdeb3f49f78 |
Investor details for Born Good
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Board of directors of Be Better Personal Care Private Limited (Born Good)
Be Better Personal Care Private Limited is the primary company behind Born Good. The board of Be Better Personal Care Private Limited currently have 2 directors; the longest-serving is Mohit Belani Chand, appointed in 2019.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mohit Belani Chand DIN 08593635 | Director | 22 Oct 2019 | 7 yrs | Be Better Personal Care Private Limited |
| Rani Chand Belani DIN 08593636 | Director | 22 Oct 2019 | 7 yrs | Be Better Personal Care Private Limited |
Financials of Born Good
Figures of Be Better Personal Care Private Limited, the primary company behind Born Good, for FY 2025. Revenue was ₹8.69 Cr (+65% year on year). Net loss was -₹2.71 Cr (-31% margin). EBITDA was -₹2.68 Cr (-31% margin). Revenue has grown at a compounded annual rate of +95% over three years.
- ₹8.69 CrRevenue · FY 2025 · +65% YoY
- -₹2.71 CrNet loss · -31% margin
- -₹2.68 CrEBITDA · -31% margin
- ₹1.5 LakhPaid-up capital
- +95%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Be Better Personal Care Private Limited are on its company page.
Detailed financial statements for Born Good
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Born Good
3 dated milestones of Born Good across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Born Good is founded.
- Funding First funding round of $134K.
- Milestone Reaches Minicorn status.
Competitors of Born Good
Born Good has 3 listed competitors in our database, 3 of them funded. They include BECO, Happi Planet and BubbleNutWash.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| letsbeco.com | 2018 | Mumbai, India | $14M | 160 | Eco-friendly home, kitchen, and personal care products are provided online. | |
| happi-planet.com | 2021 | Mumbai, India | $3.17M | 10 | Eco-friendly home cleaners are supplied by Happi Planet. | |
| bubblenutwash.com | 2015 | Bengaluru, India | $102,437 | Laundry detergents and cleaning products are made from soapnuts. |
Detailed competitors of Born Good
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Born Good
The website of Born Good (borngood.in) receives about 14.9K visits a month.
- Monthly visits14.9K
▲ 52.6% vs previous month
Websites whose visitors overlap most with Born Good. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
healthyhome.co.in | healthyhome.co.in | 100% | #1,763,071 | – | |
| vooki.in | 98% | 19.2K | #1,449,506 | View details | |
ariel.in | ariel.in | 80% | #679,163 | – | |
| hicare.in | 80% | 101.1K | #399,676 | View details | |
sharktankseason.com | sharktankseason.com | 60% | #1,781,166 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Born Good
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Born Good (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.52 M | 11,913 |
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Related news about Born Good
Complete news archive for Born Good
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Frequently Asked Questions about Born Good
Born Good was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Born Good is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Born Good is a funded company, having raised a total of $134.36K across 1 funding round to date. The company's 1st funding round was a Seed of $134.36K, raised on Nov 2021.
The primary company behind Born Good, Be Better Personal Care Private Limited, reported revenue of ₹8.69 Cr for FY 2025, up 65% year on year.
Born Good was established in 2019 and is headquartered in Bengaluru, India. Operations focus on the consumer goods sector, where detergent formulations are developed and marketed under the companys brand. Products are distributed through online and retail channels within India, with the domain borngood.in serving as the primary digital platform. Activities emphasize standard household cleaning solutions tailored to local markets.
Born Good's top competitors include BECO, Happi Planet and BubbleNutWash.
Born Good offers Concentrated Liquid Laundry Detergent, Plant-based Glass and Multi-surface Cleaner, Toilet Bowl Cleaner, Dishwash Gel, and Insect Repellent Spray.
Born Good has 12 investors. Key investors include Little Black Book, RPSG Capital Ventures, Vedang Patel, Tejas Subramanian, and Atul Bhatia.
The valuation of Born Good is $1.35M as of Nov 2021.
Born Good operates through Be Better Personal Care Private Limited.
The legal entities of Born Good currently have 2 directors, including Mohit Belani Chand, Rani Chand Belani.