Born Good

Bengaluru, India Founded: 2019 • Age: 7 yrs
Detergent products are branded and distributed by Born Good.
Annual revenue $291,243 Latest available
Total funding $134,356 1 rounds
Employees - Tracked headcount
Investors 12 Known backers
Products 5 Services tracked
Competitors 8 Brand Intelligence

About Born Good

Born Good is a company based in Bengaluru (India) founded in 2019. Born Good has raised $134.36 thousand across 1 funding round from investors including Little Black Book, RPSG Capital Ventures and Vedang Patel. Born Good offers products and services including Concentrated Liquid Laundry Detergent, Plant-based Glass and Multi-surface Cleaner, Toilet Bowl Cleaner, Dishwash Gel, and Insect Repellent Spray. Born Good operates in a competitive market with competitors including BECO, Happi Planet, BubbleNutWash, Cleevo and PUER, among others.

  • Headquarter Bengaluru, India
  • Stage Minicorn
  • Sectors
    Retail
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Be Better Personal Care Private Limited
  • Date of Incorporation 22 Oct, 2019
  • Jurisdiction Bangalore, Karnataka, India
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
    $291.24 K (USD)
    106.49
    as on Mar 31, 2023
  • Net Profit
    -$82.05 K (USD)
    -31.74
    as on Mar 31, 2023
  • EBITDA
    -$87.25 K (USD)
    -41.97
    as on Mar 31, 2023
  • Total Equity Funding
    $134.36 K (USD)

    in 1 rounds

  • Latest Funding Round
    $134.36 K (USD), Seed

    Nov 15, 2021

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Born Good

Born Good offers a comprehensive portfolio of products and services, including Concentrated Liquid Laundry Detergent, Plant-based Glass and Multi-surface Cleaner, Toilet Bowl Cleaner, Dishwash Gel, and Insect Repellent Spray.

Primary

Plant-based cleaner for effective stain removal on clothes.

Eco-friendly solution for glass and household surfaces.

Plant-based liquid for disinfecting and cleaning toilets.

Sustainable gel for washing dishes and removing grease.

Natural spray to repel insects like ants and lizards.

Funding Insights of Born Good

Born Good has successfully raised a total of $134.36K through 1 strategic funding round. The most recent funding activity was a Seed round of $134.36 thousand completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $134,356
  • First Round

    (15 Nov 2021)

  • Investors Count 12
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2021 Amount Seed - Born Good Valuation

investors

Investors in Born Good

Born Good has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Little Black Book, RPSG Capital Ventures and Vedang Patel.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Potato farming, grain marketing, and equipment services in Maine.
Founded Year Domain Location
Multi-category products are offered via an online marketplace.
Founded Year Domain Location

Vedang Patel

Co-founder of Power Gummies, active angel investor in Indian startups
Founded Year Domain Location

Investments & Acquisitions by Born Good

Investments

Financial Statements - Born Good

Born Good Comparisons

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Competitors of Born Good

Born Good operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BECO, Happi Planet, BubbleNutWash, Cleevo and PUER, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Eco-friendly home, kitchen, and personal care products are provided online.
domain founded_year HQ Location
Eco-friendly home cleaners are supplied by Happi Planet.
domain founded_year HQ Location
Laundry detergents and cleaning products are made from soapnuts.
domain founded_year HQ Location
Eco-friendly natural home cleaning products are sold online.
domain founded_year HQ Location
Offers natural detergents, cleaners, and conditioners for household cleaning needs.

Latest news on Born Good

Frequently Asked Questions about Born Good

Born Good was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Born Good is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Born Good is a funded company, having raised a total of $134.36K across 1 funding round to date. The company's 1st funding round was a Seed of $134.36K, raised on Nov 15, 2021.

Annual revenue of Born Good is $291.24K as on Mar 31, 2023.

Born Good was established in 2019 and is headquartered in Bengaluru, India. Operations focus on the consumer goods sector, where detergent formulations are developed and marketed under the companys brand. Products are distributed through online and retail channels within India, with the domain borngood.in serving as the primary digital platform. Activities emphasize standard household cleaning solutions tailored to local markets.

Born Good's top competitors include BECO, Cleevo and Happi Planet.

Born Good offers Concentrated Liquid Laundry Detergent, Plant-based Glass and Multi-surface Cleaner, Toilet Bowl Cleaner, Dishwash Gel, and Insect Repellent Spray.

Born Good has 12 investors. Key investors include Little Black Book, RPSG Capital Ventures, Vedang Patel, Tejas Subramanian, and Atul Bhatia.

The valuation of Born Good is $1.35M as of Nov 2021.

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