About Borong
Borong is a Retail company based in Shah Alam (Malaysia) founded in 2016 by Aizat Rahim. Online B2B marketplace offering a wide range of products. Borong has raised $4.71 million across 9 funding rounds from investors including HCL Technologies, Hong Leong Bank Berhad and Vynn Capital. Its website borong.com draws about 30 thousand monthly visits. Borong offers products and services including Buyer Platform, Seller Platform, and Enterprise Solutions. Its focus areas include B2B E-Commerce, Horizontal and Marketplace. Its legal entity is Macro Tech Ventures Sdn Bhd. Its competitors include Daganghalal, K-Globallink and iBusiness Brokers; 1 of its 3 listed competitors has raised funding.
Company details
Borong was established in 2016 in Shah Alam, Malaysia, as an online B2B marketplace. Various product categories are provided, including home and kitchen supplies, bath and body items, electronics, sports and hobbies equipment, among others. Operations focus on facilitating business-to-business transactions through a digital catalog accessible via borong.com. The platform supports wholesale sourcing for diverse sectors.
- Headquarters Shah Alam, Malaysia
- Founders Aizat Rahim
- SectorsRetail
- Website borong.com
- Social LinkedIn X Facebook Instagram
- Legal Name Macro Tech Ventures Sdn Bhd
- Total Equity Funding$4.71M (USD)
in 9 rounds
- InvestorsHCL Technologies
& 12 more
Products & Services of Borong
Borong offers a comprehensive portfolio of products and services, including Buyer Platform, Seller Platform, and Enterprise Solutions.
Platform for buyers to access and purchase products online.
Tools for sellers to list and manage products efficiently.
Custom services for enterprises to integrate digital commerce.
Funding Insights of Borong
Borong has successfully raised a total of $4.71M across 9 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.71M
- Total Rounds 9
- First Round $67,189
(Jan 2017)
- Investors Count 13
All 9 funding rounds of Borong with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2024 | Series A | – | – | – | |
| Jan 2022 | $4M | Debt – Conventional | – | – | |
| Jan 2022 | $3M | Series A | – | Resolution Ventures, Lan Kwai Fong Group | |
| Jul 2020 | $1.3M | Seed | – | Y Combinator, Ondine Capital | |
| Jan 2019 | $340,473 | Seed | – | Vynn Capital, PT Prasetia Dwidharma | – |
| Dec 2018 | $12,267 | Grant | – | – | |
| Dec 2017 | $123,100 | Grant | – | – | – |
| Mar 2017 | $33,695 | Grant | – | – | |
| Jan 2017 | $67,189 | Angel Round | – | – | – |
13 investors in total: 11 institutional and 2 angel.
Investors in Borong
Borong has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include HCL Technologies, Hong Leong Bank Berhad and Vynn Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups are supported by Vynn Capital. | vynncapital.com | Kuala Lumpur, Malaysia | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Early-stage Fintech investments are made in Southeast Asia. | 2021 | resolution.ventures | Singapore, Singapore | |
Brama One Ventures is engaged in startup investment activities. | 2019 | brama-one.com | Surabaya, Indonesia | |
| ondinecap.com | ||||
Investments are made in startups and listed stocks globally. | 2015 | coloplnext.co.jp | Japan | |
Private equity investments are directed toward tech startups. | prasetia.co.id | Jakarta, Indonesia | ||
Early-stage startups are supported through funding and initiatives. | 2003 | cradle.com.my | Kuala Lumpur, Malaysia | |
Lan Kwai Fong Group is engaged in property development and hospitality. | 1983 | lkfgroup.com | Hong Kong, Hong Kong | |
Provider of data analytics, cloud, networking, cyber security, support, and other outsourcing services | 1976 | hcltech.com | Noida, India |
Investor details for Borong
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Borong
19 people are tracked at Borong (8 in leadership, 1 in board & advisors, 10 in team).
| Name | Role | Group |
|---|---|---|
Aizat Rahim | Founder & Managing Director | Leadership |
Tanya Balakrishnan | Head Of Marketplace | Leadership |
Alexandra Nastassia John | General Manager (east Malaysia) | Leadership |
Lennise Ng | Chief Executive Officer and Co-Founder | Leadership |
Lee HP | Head Of Commercial | Leadership |
Ts. Haslinda Rasip | Chief Technology Officer & Cofounder | Leadership |
Aidiel Ismail | Head Of Core | Leadership |
Ahmad Rafiezie Awang | Head of Finance and Accounting | Leadership |
Yen-An Cho | Managing Partner, Ondine Capital | Board & advisors |
Muhammad Farid | Devops Engineer | Team |
RongMiin T. | Talent Acquisition Lead | Team |
Iman I. | Public Affairs Relationship Manager | Team |
Noor Syazana Nordin | Public Affair Executive Associate | Team |
Aku Helmi | Full Stack Developer | Team |
Aimil Fiqri | Special Projects & Initiatives Manager | Team |
Syafiq Khairi | Full Stack Developer | Team |
Zayd Zahari | Full Stack Developer | Team |
Selveswaran Kumar | Talent Acquisition Lead | Team |
Chaeroseshinie M. | Accounting Executive | Team |
Complete people profiles for Borong
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Borong
3 dated milestones of Borong across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Borong is founded.
- Funding First funding round of $67K.
- Funding Latest funding round, Series A,.
Competitors of Borong
Borong has 3 listed competitors in our database, 1 of them funded. They include Daganghalal, K-Globallink and iBusiness Brokers.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| daganghalal.com | 2008 | Kuala Lumpur, Malaysia | $829,563 | Multi-category products are distributed online by Daganghalal. | ||
| k-globallink.com | 2017 | Kuala Lumpur, Malaysia | Functions as an online e-distributor for a variety of multi-category products. | |||
| ibusinessbrokers.my | 2011 | Kuala Lumpur, Malaysia | Local services directory is operated online for providers and users. |
Detailed competitors of Borong
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Borong
The website of Borong (borong.com) receives about 29.9K visits a month.
- Monthly visits29.9K
▲ 0.9% vs previous month
Websites whose visitors overlap most with Borong. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
asdf.id | asdf.id | 100% | #1,995,851 | – | |
| facebook.com | 73% | 12.1B | #3 | View details | |
| google.com | 64% | 85.8B | #1 | View details | |
gits.id | gits.id | 64% | #1,284,071 | – | |
| turboly.com | 63% | 680.7K | #320,059 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Borong
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Borong
Complete news archive for Borong
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Frequently Asked Questions about Borong
Borong was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Borong is headquartered in Shah Alam, Malaysia. It is registered at Shah Alam, Selangor, Malaysia.
Borong is a funded company, having raised a total of $4.71M across 9 funding rounds to date. The company's 1st funding round was a Angel Round of $67.19K, raised on Jan 2017.
Borong was established in 2016 in Shah Alam, Malaysia, as an online B2B marketplace. Various product categories are provided, including home and kitchen supplies, bath and body items, electronics, sports and hobbies equipment, among others. Operations focus on facilitating business-to-business transactions through a digital catalog accessible via borong.com. The platform supports wholesale sourcing for diverse sectors.
Borong's top competitors include Daganghalal, iBusiness Brokers and K-Globallink.
Borong offers Buyer Platform, Seller Platform, and Enterprise Solutions.
Borong has 13 investors. Key investors include HCL Technologies, Hong Leong Bank Berhad, Vynn Capital, Y Combinator, and Resolution Ventures.
Borong operates through Macro Tech Ventures Sdn Bhd.