About Boticca
Boticca is a Retail company based in London (United Kingdom) founded in 2009, and was acquired by Wolf & Badger in July 2015. Multi-category fashion products are aggregated on an online discovery platform. Boticca has raised $6.5 million across 2 funding rounds from investors including Wolf & Badger, Digital Garage and ISAI. The company has 75 employees. The company was acqui-hired. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is WOLF & BADGER LTD.
Company details
Founded in 2009 and based in London, United Kingdom, Boticca operates as an online discovery platform within the fashion e-commerce sector. A wide range of products is aggregated, including apparel such as dresses, jackets, activewear, and trousers, along with accessories like bags, shoes, and watches. Additional categories encompass home decor, kitchenware, skincare, cosmetics, and haircare items, facilitating user exploration across diverse offerings.
- Headquarters London, United Kingdom
- Employees 75
- Stage Acquired
- SectorsRetail
- Phone•••• ••••
- Website boticca.com
- Social LinkedIn X
- Acquired by Wolf & Badger (Jul 2015)
- Legal Name Wolf & Badger Ltd
- Date of Incorporation 04 Aug, 2009
- Jurisdiction LONDON, UNITED KINGDOM
- Annual Revenue$33.82 M (USD)138as on Dec 31, 2021
- Net Profit-$3.86 M (USD)-133as on Dec 31, 2021
- EBITDA-$4.52 M (USD)-132as on Dec 31, 2021
- Total Equity Funding$6.5M (USD)
in 2 rounds
- Latest Funding Round$4M (USD), Series A
Sep 2013
- InvestorsWolf & Badger
& 4 more
- Employee Count75
- Acquired byWolf & Badger
(Jul 2015)
Funding Insights of Boticca
Boticca has successfully raised a total of $6.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in September 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.5M
- Total Rounds 2
- Last Round Series A — $4M
- First Round $2.5M
(May 2011)
- Investors Count 4
All 2 funding rounds of Boticca with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2013 | $4M | Series A | – | MMC Ventures | |
| May 2011 | $2.5M | Seed | – | ISAI Gestion, Digital Garage | – |
5 investors in total: 4 institutional and 1 angel.
Investors in Boticca
Boticca has secured backing from 5 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Wolf & Badger, Digital Garage and ISAI.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and series-A investments are made in technology companies. | mmc.vc | London, United Kingdom | ||
A venture capital fund focused on tech entrepreneurs is operated. | isai.fr | Paris, France | ||
Marketing services with digital solutions for real estate are provided. | 1995 | garage.co.jp | Tokyo, Japan | |
SA Sina Afra | Turkish entrepreneur, angel investor, founded Markafoni, active in Indian startup ecosystem | unknown_7dd76badde5243e58 | ||
Multi-category fashion products from various designers are retailed online. | 2010 | wolfandbadger.com | London, United Kingdom |
Investor details for Boticca
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Boticca
4 dated milestones of Boticca across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Boticca is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series A, of $4.0M.
- Exit Acquired by Wolf & Badger.
Web traffic of Boticca
Websites that share an audience with Boticca (boticca.com).
Websites whose visitors overlap most with Boticca. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| neimanmarcus.com | 100% | 9M | #5,956 | View details | |
partners.webmasterplan.com | partners.webmasterplan.com | 83% | – | ||
clk.tradedoubler.com | clk.tradedoubler.com | 83% | – | ||
codespromotion.fr | codespromotion.fr | 66% | – | ||
 amazon.de | amazon.de | 66% | #58 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Boticca
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Boticca
Boticca was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Boticca is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Boticca is a funded company, having raised a total of $6.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on May 2011.
Boticca has 75 employees.
Annual revenue of Boticca is $33.82M as on Dec 31, 2021.
Founded in 2009 and based in London, United Kingdom, Boticca operates as an online discovery platform within the fashion e-commerce sector. A wide range of products is aggregated, including apparel such as dresses, jackets, activewear, and trousers, along with accessories like bags, shoes, and watches. Additional categories encompass home decor, kitchenware, skincare, cosmetics, and haircare items, facilitating user exploration across diverse offerings.
Boticca has 5 investors. Key investors include Wolf & Badger, Digital Garage, ISAI, MMC Ventures, and Sina Afra.
Boticca operates through Wolf & Badger Ltd.
Yes. Boticca was acquired by Wolf & Badger in July 2015.