About Wolf & Badger
Wolf & Badger is an Industrial Goods & Manufacturing company based in London (United Kingdom) founded in 2010 by Henery Graham. Multi-category fashion products from various designers are retailed online. Wolf & Badger has raised $5.88 million across 1 funding round from investors including Guinness Global Investors. The company has 7 employees. Wolf & Badger has completed 1 acquisition, including Boticca. Its website wolfandbadger.com draws about 2.9 million monthly visits. Its focus areas include Retail, Contract Manufacturers, Fashion and Garments. Its legal entity is WOLF & BADGER LTD. Its competitors include Modern Synthesis, Clothes2Order and Heartbeat; 1 of its 3 listed competitors has raised funding.
Company details
Wolf Badger was founded in 2010 in London, United Kingdom, as an online retailer focused on multi-category fashion products sourced from independent designers. Apparel and accessories, including jewelry, handbags, watches, and belts, are featured in the catalog, alongside beauty and home improvement items. Users are enabled to discover and curate products through the platforms interface. Operations are centered in the e-commerce sector, serving a global audience.
- Headquarters London, United Kingdom
- Employees 7
- Founders Henery Graham
- SectorsIndustrial Goods & Manufacturing
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website wolfandbadger.com
- Social LinkedIn X Facebook
- Legal Name Wolf & Badger Ltd
- Date of Incorporation 04 Aug, 2009
- Jurisdiction LONDON, UNITED KINGDOM
- Annual Revenue$33.82 M (USD)138as on Dec 31, 2021
- Net Profit-$3.86 M (USD)-133as on Dec 31, 2021
- EBITDA-$4.52 M (USD)-132as on Dec 31, 2021
- Total Equity Funding$5.88M (USD)
in 1 rounds
- Latest Funding Round$5.88M (USD), Series A
Apr 2019
- Investors
- Employee Count7
- Investments & Acquisitions
Funding Insights of Wolf & Badger
Wolf & Badger has successfully raised a total of $5.88M through 1 strategic funding round. The most recent funding activity was a Series A round of $5.88 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.88M
- Total Rounds 1
- Last Round Series A — $5.88M
- First Round $5.88M
(Apr 2019)
- Investors Count 1
All 1 funding rounds of Wolf Badger with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $5.88M | Series A | – | Guinness Global Investors | – |
1 investors in total: 1 institutional.
Investors in Wolf & Badger
Wolf & Badger has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Guinness Global Investors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and equity funds are managed across multiple sectors. | 2003 | guinnessgi.com | London, United Kingdom |
Investor details for Wolf Badger
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People of Wolf & Badger
25 people are tracked at Wolf & Badger (10 in leadership, 15 in team); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Henery Graham | Co-Founder | Leadership |
🐺 George Z Graham | CEO & Co-Founder | Leadership |
Chris Watson | VP of Product | Leadership |
Magdalene Barclay | Chief Content & Sustainability Officer | Leadership |
David Brookes | VP of Technology | Leadership |
Lauren Fisher | Head Of Retail & US Team Operations | Leadership |
Thomas Squire FCCA | Chief Financial Officer | Leadership |
Tara Yates | Head Of Product | Leadership |
Tirso Rodríguez Velasco | Head Of Engineering | Leadership |
Amber Panting | Head Of People | Leadership |
Danielle Sanches | Merchandising Services | Team |
Albert Nowak | Senior Python Developer | Team |
Koperundevi Anbu | Senior Python Developer | Team |
Leonie Piales-Quinn | Operations Executive | Team |
Dan Ball | Lead Frontend Developer | Team |
Alia Christian | Events & Store Manager | Team |
Peter Bailey | Senior Frontend Developer | Team |
Aida Ansah-Palmer | Senior Product Manager | Team |
Max Harding | Senior QA Automation Engineer | Team |
Listya Widyasari | QA Automation Engineer | Team |
5 more people are available in the full profile.
Complete people profiles for Wolf & Badger
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Investments & Acquisitions by Wolf & Badger
Wolf & Badger has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Boticca.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category fashion products are aggregated on an online discovery platform. | boticca.com | London, United Kingdom | 2009 | Jul 2015 | •••• |
Complete acquisition details for Wolf Badger
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Timeline of Wolf & Badger
3 dated milestones of Wolf & Badger across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Wolf & Badger is founded.
- Acquisition Acquires Boticca.
- Funding First funding round of $5.9M.
Competitors of Wolf & Badger
Wolf & Badger has 3 listed competitors in our database, 1 of them funded. They include Modern Synthesis, Clothes2Order and Heartbeat.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| modernsynthesis.com | 2019 | London, United Kingdom | $9.6M | 9 | Biomaterials are developed via microbial fermentation for diverse applications. | |
| clothes2order.com | 2000 | Manchester, United Kingdom | 148 | Operates a direct-to-consumer brand offering multi-category custom printed fashion products. | ||
| heartbeatuk.com | 1946 | Redditch, United Kingdom | 98 | Contract manufacturing of furniture and shop design products is provided. |
Detailed competitors of Wolf Badger
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Web traffic of Wolf & Badger
The website of Wolf & Badger (wolfandbadger.com) receives about 2.9M visits a month and ranks #15,313 among all websites worldwide, #703 in Fashion and Apparel.
- Monthly visits2.9M
▼ 5.8% vs previous month
- Unique visitors1.6M
per month
- Global rank#15,313
among all websites
- Category rank#703
Lifestyle · Fashion and Apparel
- Bounce rate54%
- Pages per visit4.7
- Average visit2 min 27 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Wolf & Badger. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| revolve.com | 100% | 15.8M | #2,885 | View details | |
| thereformation.com | 98% | 6M | #5,903 | View details | |
| farfetch.com | 97% | 27.8M | #1,639 | View details | |
| anthropologie.com | 97% | #1,570 | View details | ||
| mytheresa.com | 96% | 9.7M | #6,086 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
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Frequently Asked Questions about Wolf & Badger
Wolf & Badger was founded in 2010 and raised its 1st funding round 9 years after it was founded.
Wolf & Badger is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Wolf & Badger is a funded company, having raised a total of $5.88M across 1 funding round to date. The company's 1st funding round was a Series A of $5.88M, raised on Apr 2019.
Wolf & Badger has 7 employees.
Annual revenue of Wolf & Badger is $33.82M as on Dec 31, 2021.
Wolf Badger was founded in 2010 in London, United Kingdom, as an online retailer focused on multi-category fashion products sourced from independent designers. Apparel and accessories, including jewelry, handbags, watches, and belts, are featured in the catalog, alongside beauty and home improvement items. Users are enabled to discover and curate products through the platforms interface. Operations are centered in the e-commerce sector, serving a global audience.
Wolf & Badger's top competitors include Modern Synthesis, Heartbeat and Clothes2Order.
Wolf & Badger has made 1 acquisition, including Boticca.
Wolf & Badger has 1 investor. Key investors include Guinness Global Investors.
Wolf & Badger operates through Wolf & Badger Ltd.
The website of Wolf & Badger receives about 2.9 million visits a month and ranks #15,313 among all websites worldwide.