About Reformation
Reformation is a company based in Los Angeles (United States) founded in 2009 was acquired by Permira in July 2019. It operates as a Direct-to-Consumer (D2C). Reformation has raised $37 million across 2 funding rounds from investors including Permira, 14W and Imaginary Ventures. Reformation offers products and services including Sustainable Dresses, Sustainable Tops, and Sustainable Jeans. Reformation operates in a competitive market with competitors including Cider, Everlane, True Religion Apparel, Boohoo and Chubbies Shorts, among others.
- Headquarter Los Angeles, United States
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Products & Services of Reformation
Reformation offers a comprehensive portfolio of products and services, including Sustainable Dresses, Sustainable Tops, and Sustainable Jeans.
Sustainable dresses are offered in various styles and fabrics.
Sustainable tops are provided for casual and formal wear.
Sustainable jeans are crafted in multiple fits and designs.
People of Reformation
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Funding Insights of Reformation
Reformation has successfully raised a total of $37M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Reformation
Reformation has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Permira, 14W and Imaginary Ventures.
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Retail and technology startups are funded by Imaginary venture capital.
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Global investments are made in product-led growth companies.
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Investor details for Reformation
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Investments & Acquisitions by Reformation
Investment portfolio details for Reformation
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Financial Statements - Reformation
Detailed financials for Reformation
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Reformation Comparisons
Peer comparison for Reformation
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Competitors of Reformation
Reformation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cider, Everlane, True Religion Apparel, Boohoo and Chubbies Shorts, among others.
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Apparel for women is provided by an internet-first brand.
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Multi-category fashion products are offered via an internet-first brand.
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Internet first brand of fashion apparel wear for men and women
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Multi-category fashion products are offered online for men and women.
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Men's casual apparel and swimwear are designed and retailed.
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Multi-category casual apparel is offered online for men and women.
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Detailed competitors of Reformation
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Latest news on Reformation
Complete news archive for Reformation
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Frequently Asked Questions about Reformation
Reformation was founded in 2009 and raised its 1st funding round 6 years after it was founded.
Reformation is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Hali Borenstein is the current CEO of Reformation.
Reformation is a funded company, having raised a total of $37M across 2 funding rounds to date.
Reformation is engaged in the retail of sustainable womens clothing and accessories. A wide range of products, including dresses, tops, jeans, sweaters, shoes, and bags, are offered. Emphasis is placed on sustainability and circularity in fashion. Various collections and seasonal edits are curated for different occasions. Operations focus on eco-friendly practices as highlighted in their sustainability reports. The brand caters to diverse customer needs with extended sizes and petites. Online shopping with free shipping is facilitated for customers globally.
Reformation's top competitors include True Religion Apparel, Cider and Everlane.
Reformation offers Sustainable Dresses, Sustainable Tops, and Sustainable Jeans.
Reformation has 5 investors. Key investors include Permira, 14W, Imaginary Ventures, Stripes, and Miroslava Duma.