About Reformation
Reformation is a company based in Los Angeles (United States) founded in 2009 was acquired by Permira in July 2019. It operates as a Direct-to-Consumer (D2C). Reformation has raised $37 million across 2 funding rounds from investors including Permira, 14W and Imaginary Ventures. Reformation offers products and services including Sustainable Dresses, Sustainable Tops, and Sustainable Jeans. Reformation operates in a competitive market with competitors including Cider, Everlane, True Religion Apparel, Boohoo and Chubbies Shorts, among others.
- Headquarter Los Angeles, United States
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Sectors
Retail
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Phone
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Website
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Social
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Products & Services of Reformation
Reformation offers a comprehensive portfolio of products and services, including Sustainable Dresses, Sustainable Tops, and Sustainable Jeans. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Sustainable dresses are offered in various styles and fabrics.
Sustainable tops are provided for casual and formal wear.
Sustainable jeans are crafted in multiple fits and designs.
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Funding Insights of Reformation
Reformation has successfully raised a total of $37M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $25.0M
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First Round
First Round
(02 Apr 2015)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2017 | Amount | Series B - Reformation | Valuation | Stripes | |
| Apr, 2015 | Amount | Series A - Reformation | Valuation | 14W , Stripes |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Reformation
Reformation has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Permira, 14W and Imaginary Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech-focused VC firm funding companies in the US
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Founded Year | Domain | Location | |
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Retail and technology startups are funded by Imaginary venture capital.
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Founded Year | Domain | Location | |
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Global investments are made in product-led growth companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Reformation
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Reformation
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Reformation Comparisons
Competitors of Reformation
Reformation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cider, Everlane, True Religion Apparel, Boohoo and Chubbies Shorts, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Apparel for women is provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category fashion products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Internet first brand of fashion apparel wear for men and women
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| domain | founded_year | HQ Location |
Multi-category fashion products are offered online for men and women.
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| domain | founded_year | HQ Location |
Men's casual apparel and swimwear are designed and retailed.
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| domain | founded_year | HQ Location |
Multi-category casual apparel is offered online for men and women.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Reformation
Frequently Asked Questions about Reformation
When was Reformation founded?
Reformation was founded in 2009 and raised its 1st funding round 6 years after it was founded.
Where is Reformation located?
Reformation is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Who is the current CEO of Reformation?
Hali Borenstein is the current CEO of Reformation.
Is Reformation a funded company?
Reformation is a funded company, having raised a total of $37M across 2 funding rounds to date. The company's 1st funding round was a Series A of $12M, raised on Apr 02, 2015.
What does Reformation do?
Reformation is engaged in the retail of sustainable womens clothing and accessories. A wide range of products, including dresses, tops, jeans, sweaters, shoes, and bags, are offered. Emphasis is placed on sustainability and circularity in fashion. Various collections and seasonal edits are curated for different occasions. Operations focus on eco-friendly practices as highlighted in their sustainability reports. The brand caters to diverse customer needs with extended sizes and petites. Online shopping with free shipping is facilitated for customers globally.
Who are the top competitors of Reformation?
Reformation's top competitors include True Religion Apparel, Cider and Everlane.
What products or services does Reformation offer?
Reformation offers Sustainable Dresses, Sustainable Tops, and Sustainable Jeans.
Who are Reformation's investors?
Reformation has 5 investors. Key investors include Permira, 14W, Imaginary Ventures, Stripes, and Miroslava Duma.