About Boulevard
Boulevard is a company based in Los Angeles (United States) founded in 2016 by Matt Danna and Sean Stavropoulos. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Boulevard has raised $188 million across 5 funding rounds from investors including Toba Capital, Index Ventures and Bonfire Ventures. Boulevard offers products and services including Boulevard Platform, Precision Scheduling™, and All-in-One POS. Boulevard operates in a competitive market with competitors including Booksy, Zenoti, GlossGenius, Squire and Booker, among others.
- Headquarter Los Angeles, United States
- Founders Matt Danna, Sean Stavropoulos
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Sectors
TechnologyHealthcare
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Boulevard Labs, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$188 M (USD)
in 5 rounds
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Latest Funding Round
$80 M (USD), Series D
Jul 17, 2025
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Investors
Toba Capital
& 8 more
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Employee Count
Employee Count
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Products & Services of Boulevard
Boulevard offers a comprehensive portfolio of products and services, including Boulevard Platform, Precision Scheduling™, and All-in-One POS. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform for scheduling and client management is provided.
Self-booking and calendar optimization are enabled for clients.
Checkout solutions for beauty and wellness are offered.
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Leadership Team
22 people
Sales and Marketing
21 people
Software Development Team
19 people
Product Management Team
10 people
Human Resources and Administration
7 people
Operations Team
5 people
Senior Team
3 people
Data Analysis and Operations Team
3 people
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Funding Insights of Boulevard
Boulevard has successfully raised a total of $188M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $80 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series D — $80.0M
- First Round First Round
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2025 | Amount | Series D - Boulevard | Valuation | JMI Management | |
| Aug, 2022 | Amount | Series C - Boulevard | Valuation | Point72 Ventures | |
| Nov, 2020 | Amount | Series B - Boulevard | Valuation | Index Ventures , Toba Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Boulevard
Boulevard has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Toba Capital, Index Ventures and Bonfire Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Stage-agnostic investments are conducted by Toba Capital in US companies.
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Founded Year | Domain | Location | |
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Venture capital investments in technology startups and entrepreneurs.
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Founded Year | Domain | Location | |
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Investments are directed toward early-stage companies by Bonfire Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Boulevard
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Boulevard
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Boulevard Comparisons
Competitors of Boulevard
Boulevard operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Booksy, Zenoti, GlossGenius, Squire and Booker, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
It offers a platform to schedule & manages appointments for beauty services
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| domain | founded_year | HQ Location |
Provider of management software for salons, spas, medical spas, and fitness
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| domain | founded_year | HQ Location |
SaaS software is provided for salon management and client services.
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| domain | founded_year | HQ Location |
SaaS-driven software for salon management and scheduling is provided.
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| domain | founded_year | HQ Location |
Cloud-based management software is offered for salon and spa operations.
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| domain | founded_year | HQ Location |
SaaS-based management software for salons and spas is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Boulevard
Frequently Asked Questions about Boulevard
When was Boulevard founded?
Boulevard was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Where is Boulevard located?
Boulevard is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Who is the current CEO of Boulevard?
Matt Danna is the current CEO of Boulevard. They have also founded this company.
Is Boulevard a funded company?
Boulevard is a funded company, having raised a total of $188M across 5 funding rounds to date. The company's 1st funding round was a Series B of $27M, raised on Oct 02, 2018.
What does Boulevard do?
A comprehensive client experience platform is offered by Boulevard for appointment-based self-care businesses, including salons, spas, and medspas. Solutions are tailored for multi-locations, franchises, and enterprises. Features such as self-booking, precision scheduling, client profiles, loyalty programs, and marketing tools are included. The platform supports efficient management through scheduling, forms, APIs, integrations, and data security. Growth is facilitated with memberships, marketing messages, and business reports. The technology serves thousands of professionals across the beauty and wellness sectors nationwide.
Who are the top competitors of Boulevard?
Boulevard's top competitors include Booksy, GlossGenius and Zenoti.
What products or services does Boulevard offer?
Boulevard offers Boulevard Platform, Precision Scheduling™, and All-in-One POS.
Who are Boulevard's investors?
Boulevard has 9 investors. Key investors include Toba Capital, Index Ventures, Bonfire Ventures, BoxGroup, and VMG Partners.