Boulevard

Los Angeles, United States Founded: 2016 • Age: 10 yrs
SaaS software for beauty salon and spa management is provided.
Annual revenue - Latest available
Total funding $188.0M 5 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Boulevard

Boulevard is a company based in Los Angeles (United States) founded in 2016 by Matt Danna and Sean Stavropoulos. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Boulevard has raised $188 million across 5 funding rounds from investors including Toba Capital, Index Ventures and Bonfire Ventures. Boulevard offers products and services including Boulevard Platform, Precision Scheduling™, and All-in-One POS. Boulevard operates in a competitive market with competitors including Booksy, Zenoti, GlossGenius, Squire and Booker, among others.

  • Headquarter Los Angeles, United States
  • Founders Matt Danna, Sean Stavropoulos
  • Sectors
    Technology
    Healthcare
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Boulevard Labs, Inc.
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $188 M (USD)

    in 5 rounds

  • Latest Funding Round
    $80 M (USD), Series D

    Jul 17, 2025

  • Investors
  • Employee Count
    Not available
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Products & Services of Boulevard

Boulevard offers a comprehensive portfolio of products and services, including Boulevard Platform, Precision Scheduling™, and All-in-One POS.

Product name locked
Category locked
Primary

A platform for scheduling and client management is provided.

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Self-booking and calendar optimization are enabled for clients.

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Checkout solutions for beauty and wellness are offered.

People of Boulevard

Headcount 50-200
Employee Profiles 112
Employee Profiles
People
Adam Kennedy
Senior Manager, Sales
People
Kevin Daliva-Paleczny
Senior Product Analyst
People
Natalie Justice
Revenue Enablement Manager
People
Therese Hart
Senior Manager, Sales Development

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Funding Insights of Boulevard

Boulevard has successfully raised a total of $188M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $80 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Boulevard

Boulevard has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Toba Capital, Index Ventures and Bonfire Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Stage-agnostic investments are conducted by Toba Capital in US companies.
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Venture capital investments in technology startups and entrepreneurs.
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Investments are directed toward early-stage companies by Bonfire Ventures.
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Investor details for Boulevard

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Boulevard

Investments
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Investment portfolio details for Boulevard

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Boulevard

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Detailed financials for Boulevard

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Boulevard Comparisons

Boulevard Primary company
Description
SaaS software for beauty salon and spa management is provide...
Location
Los Angeles, United States
Founded Year
2016
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Boulevard

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  • Named peers
  • Headcount comparison
  • Funding comparison
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Competitors of Boulevard

Boulevard operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Booksy, Zenoti, GlossGenius, Squire and Booker, among others.

Company Name Domain Founded year HQ Location Description
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It offers a platform to schedule & manages appointments for beauty services
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Provider of management software for salons, spas, medical spas, and fitness
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SaaS software is provided for salon management and client services.
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SaaS-driven software for salon management and scheduling is provided.
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Cloud-based management software is offered for salon and spa operations.
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SaaS-based management software for salons and spas is provided.
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Detailed competitors of Boulevard

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  • Domains and locations
  • Full company profiles
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  • Competitive positioning

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Latest news on Boulevard

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Complete news archive for Boulevard

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Boulevard

Boulevard was founded in 2016 and raised its 1st funding round 2 years after it was founded.

Boulevard is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Matt Danna is the current CEO of Boulevard. They have also founded this company.

Boulevard is a funded company, having raised a total of $188M across 5 funding rounds to date.

A comprehensive client experience platform is offered by Boulevard for appointment-based self-care businesses, including salons, spas, and medspas. Solutions are tailored for multi-locations, franchises, and enterprises. Features such as self-booking, precision scheduling, client profiles, loyalty programs, and marketing tools are included. The platform supports efficient management through scheduling, forms, APIs, integrations, and data security. Growth is facilitated with memberships, marketing messages, and business reports. The technology serves thousands of professionals across the beauty and wellness sectors nationwide.

Boulevard's top competitors include Booksy, GlossGenius and Zenoti.

Boulevard offers Boulevard Platform, Precision Scheduling™, and All-in-One POS.

Boulevard has 9 investors. Key investors include Toba Capital, Index Ventures, Bonfire Ventures, BoxGroup, and VMG Partners.

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