About Bragood
Bragood is a company based in Beijing (China) founded in 2013 by Wei Cheng and Liu Zhe. It operates as a B2C. Bragood operates in a competitive market with competitors including La Miu, Aimer Lingerie, Xiniuxiaojie, Petite Cherry and Stylekini, among others.
- Headquarter Beijing, China
- Founders Wei Cheng, Liu Zhe
- SectorsConsumer
- Website bragood.com
Funding Insights of Bragood
- Total Rounds 1
All 1 funding rounds of Bragood with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2013 | – | Seed | – | – | – |
People of Bragood
2 people are tracked at Bragood (2 in leadership).
| Name | Role | Group |
|---|---|---|
Wei Cheng | Co-Founder | Leadership |
Liu Zhe | Co-Founder | Leadership |
Complete people profiles for Bragood
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Bragood
2 dated milestones of Bragood, from founding to its latest funding, stage changes and deals.
- Founded Bragood is founded.
- Funding First funding round.
Competitors of Bragood
Bragood operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as La Miu, Aimer Lingerie, Xiniuxiaojie, Petite Cherry and Stylekini, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lamiu.com | 2008 | Beijing, China | $55M | – | Specializes in online private label lingerie products. | |
| aimer.com.cn | 1992 | Beijing, China | – | – | Intimate apparel is designed, manufactured, and distributed by Aimer Lingerie. | |
| xiniuxiaojie.com | 2015 | Beijing, China | – | – | Xiniuxiaojie is a private label brand offering high-quality lingerie products. | |
| petitecherry.com | 2014 | Hong Kong, China | – | – | Designs and markets lingerie products tailored for women. | |
| stylekini.com | 2019 | Hong Kong, China | – | – | Runs a direct-to-consumer brand specializing in innerwear. |
Detailed competitors of Bragood
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Bragood
10 companies that operate in the same segment as Bragood (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 321.03 M | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | USD 13.01 M | USD 898.49 M | 2,900 | |
Women's footwear, bags, and accessories are designed and retailed. | 1996 | Singapore, Singapore | USD 30 M | – | – | |
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | – | USD 3.47 B | 14,200 |
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Frequently Asked Questions about Bragood
Bragood was founded in 2013.
Bragood is headquartered in Beijing, China.
Bragood operates with a B2C model, focusing on fashion and apparel, apparel, lingerie, and private label. Operates as a private label brand for lingerie products. It emphasizes efficiency, client-focused solutions, and growth, fostering partnerships and innovation in its operations. It continues to evolve, meeting industry challenges with strategic approaches.
Bragood's top competitors include Aimer Lingerie, La Miu and Xiniuxiaojie.