About La Miu
La Miu is a company based in Beijing (China) founded in 2008. It operates as a B2C. La Miu has raised $55 million across 3 funding rounds from investors including Rakuten, Daiwa Securities Group and DCM. La Miu operates in a competitive market with competitors including Aimer Lingerie, Bragood, Xiniuxiaojie, Petite Cherry and Stylekini, among others.
- Headquarter Beijing, China
- SectorsConsumer
- Website lamiu.com
- Total Equity Funding$55M (USD)
in 3 rounds
- Latest Funding Round$10M (USD), Series C
Mar 2012
- InvestorsRakuten
& 2 more
Funding Insights of La Miu
La Miu has successfully raised a total of $55M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $10 million completed in March 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55M
- Total Rounds 3
- Last Round Series C — $10M
- First Round $5M
(Jul 2009)
- Investors Count 3
All 3 funding rounds of La Miu with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2012 | $10M | Series C | – | – | – |
| May 2011 | $40M | Series B | – | – | |
| Jul 2009 | $5M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in La Miu
La Miu has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Rakuten, Daiwa Securities Group and DCM.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused seed, early, and mid-stage VC investments are made globally. | – | dcm.com | Menlo Park, United States | |
Investment banking and financial services are provided in Japan. | 1943 | daiwa-grp.jp | Tokyo, Japan | |
Cashback is provided on multi-category products through an app-based platform. | 1997 | rakuten.com | San Francisco, United States |
Investor details for La Miu
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of La Miu
3 dated milestones of La Miu across 4 years, from founding to its latest funding, stage changes and deals.
- Founded La Miu is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series C, of $10.0M.
Competitors of La Miu
La Miu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aimer Lingerie, Bragood, Xiniuxiaojie, Petite Cherry and Stylekini, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aimer.com.cn | 1992 | Beijing, China | – | – | Intimate apparel is designed, manufactured, and distributed by Aimer Lingerie. | |
| bragood.com | 2013 | Beijing, China | – | – | Operates as a private label brand for lingerie products. | |
| xiniuxiaojie.com | 2015 | Beijing, China | – | – | Xiniuxiaojie is a private label brand offering high-quality lingerie products. | |
| petitecherry.com | 2014 | Hong Kong, China | – | – | Designs and markets lingerie products tailored for women. | |
| stylekini.com | 2019 | Hong Kong, China | – | – | Runs a direct-to-consumer brand specializing in innerwear. |
Detailed competitors of La Miu
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of La Miu
Websites that share an audience with La Miu (lamiu.com).
Websites whose visitors overlap most with La Miu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| aimer.com.cn | 100% | 181.3K | – | View details | |
| masamaso.com | 86% | – | – | View details | |
| gap.cn | 83% | – | – | View details | |
| mbaobao.com | 75% | – | – | View details | |
| yohobuy.com | 73% | – | – | View details |
Similar companies to La Miu
10 companies that operate in the same segment as La Miu (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 321.03 M | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | USD 13.01 M | USD 898.49 M | 2,900 | |
Women's footwear, bags, and accessories are designed and retailed. | 1996 | Singapore, Singapore | USD 30 M | – | – | |
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | – | USD 3.47 B | 14,200 |
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Frequently Asked Questions about La Miu
La Miu was founded in 2008 and raised its 1st funding round 1 year after it was founded.
La Miu is headquartered in Beijing, China.
La Miu is a funded company, having raised a total of $55M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jul 2009.
La Miu specializes in online private label lingerie products through producing consumer products, apparel, lingerie, and private label. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.
La Miu's top competitors include Aimer Lingerie, Bragood and Xiniuxiaojie.
La Miu has 3 investors. Key investors include Rakuten, Daiwa Securities Group, and DCM.