About Rakuten
Rakuten is a company based in San Francisco (United States) founded in 1997 by Scott Blum. It operates as a Commission-Based, and Affiliate Model. The company has 29,330 employees as of December 31, 2024. Rakuten has completed 32 acquisitions, including Alpha Direct Services, Altiostar and Asahi Fire & Marine Insurance. Rakuten offers products and services including Cash Back Program and Promo Codes & Coupons. Rakuten operates in a competitive market with competitors including Expedia, Hopper, Qunar, Wotif and Webjet, among others.
- Headquarter San Francisco, United States
- Employees 29330 as on 31 Dec, 2024
- Founders Scott Blum
- Stage Public
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Rakuten Group, Inc.
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Annual Revenue
$14.53 B (USD)10.04as on Dec 31, 2024
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Net Profit
$-1.03 B (USD)52.15as on Dec 31, 2024
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EBITDA
$1.95 B (USD)103.41as on Dec 31, 2024
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Latest Funding Round
$2.23 B (USD), Post-IPO
Mar 12, 2021
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Investors
Tencent
& 2 more
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Employee Count
29330
as on Dec 31, 2024
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Investments & Acquisitions
Alpha Direct Services
& 31 more
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IPO & Listings of Rakuten
Rakuten is a publicly listed company on the TSE with ticker symbol 4755 in Japan, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Rakuten
Rakuten offers a comprehensive portfolio of products and services, including Cash Back Program and Promo Codes & Coupons. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Cash back is offered on online purchases made.
Discounts are provided through promo codes and coupons.
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Software Development Team
32 people
Leadership Team
28 people
Product Management Team
20 people
Sales and Marketing
19 people
Senior Team
8 people
Data Analysis and Operations Team
7 people
Devops Team
7 people
Manager Team
5 people
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Funding Insights of Rakuten
- Total Funding Total Funding
- Total Rounds 1
- Last Round Post-IPO — $2.2B
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First Round
First Round
(12 Mar 2021)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2021 | Amount | Post-IPO - Rakuten | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rakuten
Rakuten has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Tencent, Walmart and Japan Post. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Postal, package delivery, banking, and insurance services are provided.
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Founded Year | Domain | Location | |
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Value-added internet, mobile, and telecom services are provided in China.
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Founded Year | Domain | Location | |
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Multinational retail corporation
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rakuten
Rakuten has strategically engaged in corporate development activities, having acquired 32 companies. Notable acquisitions include Alpha Direct Services, Altiostar and Asahi Fire & Marine Insurance. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Cryptocurrencies-focused trading platform for individuals and businesses
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2016 | ||||
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Surveying, inspections, and drone solutions services are provided globally.
|
2016 | ||||
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Autofill for Mobile applications
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Rakuten
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rakuten Comparisons
Competitors of Rakuten
Rakuten operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Expedia, Hopper, Qunar, Wotif and Webjet, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online platform for booking multiple travel services
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| domain | founded_year | HQ Location |
AI-driven predictions for optimal travel booking times are provided.
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| domain | founded_year | HQ Location |
Online travel agency
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| domain | founded_year | HQ Location |
App-based platform for travel bookings
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| domain | founded_year | HQ Location |
Domestic and international travel options are compared and booked online.
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| domain | founded_year | HQ Location |
Mestasearch platform for travel services
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rakuten
Frequently Asked Questions about Rakuten
When was Rakuten founded?
Rakuten was founded in 1997 and raised its 1st funding round 24 years after it was founded.
Where is Rakuten located?
Rakuten is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Rakuten?
Amit Patel is the current CEO of Rakuten.
How many employees does Rakuten have?
As of Dec 31, 2024, the latest employee count at Rakuten is 29,330.
What is the annual revenue of Rakuten?
Annual revenue of Rakuten is $14.53B as on Dec 31, 2024.
What does Rakuten do?
Rakuten is managed as a leading e-commerce platform offering cash back and promo codes on purchases made through partnered stores. Services are extended across various categories including clothing, electronics, travel, and home goods. Solutions are provided through browser extensions, mobile apps, and in-store cash back options, catering to a wide range of consumer needs in the online shopping sector.
Who are the top competitors of Rakuten?
What products or services does Rakuten offer?
Rakuten offers Cash Back Program and Promo Codes & Coupons.
Is Rakuten publicly traded?
Yes, Rakuten is publicly traded on TSE under the ticker symbol 4755.
How many acquisitions has Rakuten made?
Rakuten has made 32 acquisitions, including Alpha Direct Services, Altiostar, and Asahi Fire & Marine Insurance.
Who are Rakuten's investors?
Rakuten has 3 investors. Key investors include Tencent, Walmart, and Japan Post.
What is Rakuten's ticker symbol?
The ticker symbol of Rakuten is 4755 on TSE.
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