Rakuten

San Francisco, United States Founded: 1997 • Age: 29 yrs
Cashback is provided on multi-category products through an app-based platform.
Annual revenue $14.5B Latest available
Total funding - 1 rounds
Employees 29330 Tracked headcount
Investors 3 Known backers
Products 2 Services tracked
Competitors 8 Brand Intelligence

About Rakuten

Rakuten is a company based in San Francisco (United States) founded in 1997 by Scott Blum. It operates as a Commission-Based and Affiliate Model. The company has 29,330 employees as of December 31, 2024. Rakuten has completed 32 acquisitions, including Alpha Direct Services, Altiostar and Asahi Fire & Marine Insurance. Rakuten offers products and services including Cash Back Program and Promo Codes & Coupons. Rakuten operates in a competitive market with competitors including Expedia, Hopper, Qunar, Wotif and Webjet, among others.

  • Headquarter San Francisco, United States
  • Employees 29330 as on 31 Dec, 2024
  • Founders Scott Blum
  • Stage Public
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Rakuten Group, Inc.
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $14.53 B (USD)
    10.04
    as on Dec 31, 2024
  • Net Profit
    -$1.03 B (USD)
    52.15
    as on Dec 31, 2024
  • EBITDA
    $1.95 B (USD)
    103.41
    as on Dec 31, 2024
  • Latest Funding Round
    $2.23 B (USD), Post-IPO

    Mar 12, 2021

  • Investors
    Tencent

    & 2 more

  • Employee Count
    29330

    as on Dec 31, 2024

  • Investments & Acquisitions
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IPO & Listings of Rakuten

Rakuten is a publicly listed company on the TSE with ticker symbol 4755 in Japan, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: TSE · Ticker: 4755 · Sector: Retail trade · Japan

Products & Services of Rakuten

Rakuten offers a comprehensive portfolio of products and services, including Cash Back Program and Promo Codes & Coupons.

Product name locked
Category locked
Primary

Cash back is offered on online purchases made.

Product name locked
Category locked
Locked

Discounts are provided through promo codes and coupons.

People of Rakuten

Headcount 5000-10000
Employee Profiles 142
Board Members and Advisors 12
Employee Profiles
People
Amit Patel
CEO, Rakuten International
People
Yuji Kusunoki
President, Rakuten Securities
People
Zoran Stejic
General Manager, Big Data Department (bdd)
People
Damien Joldersma
Devops Lead

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Board Members and Advisors
people
Sarah J. M. Whitley
Director
people
Takashi Mitachi
Director
people
Charles B. Baxter
Director
people
Takeo Hirata
Audit & Supervisory Board Member

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Funding Insights of Rakuten

Investors in Rakuten

Rakuten has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Tencent, Walmart and Japan Post.

All
Institutional
Investor Description Founded Year Domain Location
Postal, package delivery, banking, and insurance services are provided.
Locked Locked Locked
Value-added internet, mobile, and telecom services are provided in China.
Locked Locked Locked
Multinational retail corporation
Locked Locked Locked
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Investor details for Rakuten

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Rakuten

Rakuten has strategically engaged in corporate development activities, having acquired 32 companies. Notable acquisitions include Alpha Direct Services, Altiostar and Asahi Fire & Marine Insurance.

Investments
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Investment portfolio details for Rakuten

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Cryptocurrencies-focused trading platform for individuals and businesses
Locked Locked 2016 Locked
Surveying, inspections, and drone solutions services are provided globally.
Locked Locked 2016 Locked
Autofill for Mobile applications
Locked Locked 2015 Locked
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Complete acquisition details for Rakuten

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Rakuten

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Detailed financials for Rakuten

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  • Profit trends
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Rakuten Comparisons

Rakuten Primary company
Description
Cashback is provided on multi-category products through an a...
Location
San Francisco, United States
Founded Year
1997
Annual Revenue
$14.53 B (USD)
Net Profit
-$1.03 B (USD)
EBITDA
$1.95 B (USD)
Employees
29,330
As of 2024
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Peer comparison for Rakuten

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Competitors of Rakuten

Rakuten operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Expedia, Hopper, Qunar, Wotif and Webjet, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Online platform for booking multiple travel services
Locked Locked Locked
AI-driven predictions for optimal travel booking times are provided.
Locked Locked Locked
Online travel agency
Locked Locked Locked
App-based platform for travel bookings
Locked Locked Locked
Domestic and international travel options are compared and booked online.
Locked Locked Locked
Mestasearch platform for travel services
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Detailed competitors of Rakuten

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Rakuten

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Complete news archive for Rakuten

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Rakuten

Rakuten was founded in 1997 and raised its 1st funding round 24 years after it was founded.

Rakuten is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Amit Patel is the current CEO of Rakuten.

As of Dec 31, 2024, the latest employee count at Rakuten is 29,330.

Annual revenue of Rakuten is $14.53B as on Dec 31, 2024.

Rakuten is managed as a leading e-commerce platform offering cash back and promo codes on purchases made through partnered stores. Services are extended across various categories including clothing, electronics, travel, and home goods. Solutions are provided through browser extensions, mobile apps, and in-store cash back options, catering to a wide range of consumer needs in the online shopping sector.

Rakuten's top competitors include Expedia, Hopper and Qunar.

Rakuten offers Cash Back Program and Promo Codes & Coupons.

Yes, Rakuten is publicly traded on TSE under the ticker symbol 4755.

Rakuten has made 32 acquisitions, including Alpha Direct Services, Altiostar, and Asahi Fire & Marine Insurance.

Rakuten has 3 investors. Key investors include Tencent, Walmart, and Japan Post.

The ticker symbol of Rakuten is 4755 on TSE.

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