About Rakuten
Rakuten is a publicly listed company based in San Francisco (United States) founded in 1997 by Scott Blum. Cashback is provided on multi-category products through an app-based platform. It operates on a Commission-Based and Affiliate Model model. The company has 29,330 employees. Rakuten has completed 32 acquisitions, including Alpha Direct Services, Altiostar and Asahi Fire & Marine Insurance. Its chief executive, as recorded, is Amit Patel. Its website rakuten.com draws about 199.2 million monthly visits. Rakuten offers products and services including Cash Back Program and Promo Codes & Coupons. Its focus areas include E-commerce and Online Marketplaces. Its legal entity is Ebates Performance Marketing Inc., d/b/a Rakuten Rewards.
Company details
Rakuten is managed as a leading e-commerce platform offering cash back and promo codes on purchases made through partnered stores. Services are extended across various categories including clothing, electronics, travel, and home goods. Solutions are provided through browser extensions, mobile apps, and in-store cash back options, catering to a wide range of consumer needs in the online shopping sector.
- Annual Revenue$15.96 B (USD)9.54as on Dec 31, 2025
- Net Profit-$1.14 B (USD)-9.51as on Dec 31, 2025
- EBITDA$2.76 B (USD)41.08as on Dec 31, 2025
- Latest Funding Round$2.23B (USD), Post-IPO
Mar 2021
- InvestorsTencent
& 2 more
- Employee Count29,330
- Investments & AcquisitionsAlpha Direct Services
& 31 more
Products & Services of Rakuten
Rakuten offers a comprehensive portfolio of products and services, including Cash Back Program and Promo Codes & Coupons.
Cash back is offered on online purchases made.
Discounts are provided through promo codes and coupons.
Apps and channels of Rakuten
Rakuten publishes 1 mobile app with over 10M+ downloads; its YouTube channel Rakuten has 21.3K subscribers and 27 videos.
Videos from Rakuten
The most watched videos on Rakuten's YouTube channel, Rakuten (21.3K subscribers). Click a video to play it here.
More on Rakuten.
Funding Insights of Rakuten
- Total Rounds 1
- Last Round Post-IPO — $2.23B
- First Round $2.23B
(Mar 2021)
- Investors Count 3
All 1 funding rounds of Rakuten with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $2.23B | Post-IPO | – | – |
3 investors in total: 3 institutional.
Investors in Rakuten
Rakuten has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Tencent, Walmart and Japan Post.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Postal, package delivery, banking, and insurance services are provided. | 2003 | japanpost.jp | Tokyo, Japan | |
Value-added internet, mobile, and telecom services are provided in China. | 1998 | tencent.com | Shenzhen, China | |
Multinational retail corporation | 1962 | walmart.com | Bentonville, United States |
Investor details for Rakuten
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People of Rakuten
155 people are tracked at Rakuten (56 in leadership, 12 in board & advisors, 87 in team); the tracked headcount is 29,330.
| Name | Role | Group |
|---|---|---|
Scott Blum | Founder | Leadership |
Amit Patel | CEO | Leadership |
Yuji Kusunoki | President, Rakuten Securities | Leadership |
Zoran Stejic | General Manager, Big Data Department (bdd) | Leadership |
Hiroyuki Nagai | President, Rakuten Bank | Leadership |
Hiroshi Mikitani | Chairman, President and CEO | Leadership |
Pierre Villa | Head Of Product | Leadership |
Pratik S. | Sr Director: Quantitative Research, Data Science And Analytics | Leadership |
Hongmei Liu | Head Of Consumer Data Science | Leadership |
Takahiro Yamaya | General Manager, Data Solution Dept, Marketing Solutions Business | Leadership |
Anna Hirose | Executive Assistant To Director, Executive Vp, COO And CCO | Leadership |
Gaurav Jain | Vice President - AI And Data Products | Leadership |
Shunsuke Yazawa | Representative Director & Executive Vice President, Rakuten Mobile, Inc. | Leadership |
Hiroshi Takasawa | President, Investment & Incubation Company | Leadership |
Atsushi Tamura | Executive Officer (coo Of Rakuten Mobile / CCO Of Rakuten Symphony) | Leadership |
Ofir Eyal | CEO, Rakuten Viber | Leadership |
Ryo Matsumura | President Of Commerce & Marketing Company | Leadership |
Seiichiro Sonoda | FinTech Segment Leader & President of FinTech Group Company | Leadership |
Ting Cai | Chief Data Officer & Group Senior Managing Executive Officer Of Technology Services | Leadership |
Kentaro Hyakuno | EVP, COO & Senior Director of Group Company Division | Leadership |
135 more people are available in the full profile.
Complete people profiles for Rakuten
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IPO & Listings of Rakuten
Rakuten is a publicly listed company on the TSE with ticker symbol 4755 in Japan, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date01 Apr 2010
- Listed onTSE: 4755
- Listed entityRakuten Group, Inc.
- Exchange sectorRetail trade
- ISINJP3967200001
- Share price628.50 JPY (-1.04% on the day) · 2026-10-14
- Market capitalisation1,386,974,152,518.00 JPY
- EPS (diluted, trailing year)-29.71 JPY
- Volume (last session)17,056,200
Financials of Rakuten
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 2,500.00B JPY | -177.89B JPY | 432.67B JPY |
| 2024 | 2,280.00B JPY | -162.44B JPY | 306.69B JPY |
| 2023 | 2,070.00B JPY | -339.47B JPY | 150.77B JPY |
| 2022 | 1,920.00B JPY | -377.22B JPY | -58.35B JPY |
| 2021 | 1,680.00B JPY | -133.83B JPY | -87.31B JPY |
Detailed financial statements for Rakuten
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Investments & Acquisitions by Rakuten
Rakuten has strategically engaged in corporate development activities, having acquired 32 companies. Notable acquisitions include Alpha Direct Services, Altiostar and Asahi Fire & Marine Insurance.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Surveying, inspections, and drone solutions services are provided globally. | sky-estate.com | Meguro, Japan | 2016 | Apr 2022 | •••• | |
Platform offering container storage software | robin.io | San Jose, United States | 2013 | Feb 2022 | •••• | |
Secure file transfers are facilitated via a cross-platform app. | send-anywhere.com | Seoul, South Korea | 2012 | Oct 2021 | •••• | |
Cloud-based virtualized RAN and NFV software is provided for enterprises. | altiostar.com | Tewksbury, United States | 2011 | Aug 2021 | •••• | |
Autofill for Mobile applications | fillr.com | Melbourne, Australia | 2015 | Nov 2020 | •••• | |
Cryptocurrencies-focused trading platform for individuals and businesses | min-btc.com | Tokyo, Japan | 2016 | Aug 2018 | $2.38M | |
Hospitality services are provided for hotel, retail, and healthcare sectors. | curbside.com | Beverly, United States | 1997 | Jun 2018 | •••• | |
Provider of car, house, fund, and other insurance services | asahikasai.co.jp | Chiyoda, Japan | 1999 | Jan 2018 | $414.15M | |
Photoimmunotherapy is developed to treat head and neck cancer. | aspyriantherapeutics.com | San Diego, United States | 2010 | Nov 2017 | •••• | |
A women-only C2C app marketplace for multi-category products is provided. | fril.jp | Setagaya, Japan | 2012 | Sep 2016 | •••• |
Complete acquisition details for Rakuten
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Timeline of Rakuten
13 dated milestones of Rakuten across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Rakuten is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Fril.
- Acquisition Acquires Aspyrian Therapeutics.
- Acquisition Acquires Asahi Fire & Marine Insurance.
- Acquisition Acquires Curbside.
- Acquisition Acquires Everyone's Bit Coin.
- Acquisition Acquires Fillr.
- Funding First funding round of $2.2B.
- Acquisition Acquires Altiostar.
- Acquisition Acquires Send Anywhere.
- Acquisition Acquires Robin Systems.
- Acquisition Acquires SKY ESTATE.
Web traffic of Rakuten
The website of Rakuten (rakuten.com) receives about 199.2M visits a month.
- Monthly visits199.2M
▼ 12.5% vs previous month
Websites whose visitors overlap most with Rakuten. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| retailmenot.com | 100% | 16M | #3,183 | View details | |
| ebay.com | 98% | 666.1M | #42 | View details | |
| groupon.com | 91% | 19.4M | #2,572 | View details | |
| amazon.com | 86% | 2.7B | #9 | View details | |
| couponfollow.com | 84% | 10M | #4,774 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rakuten
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- 40 similar websites
- Audience overlap
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Top companies in Deals, Rewards & Comparison Platforms
3 companies that operate in the same segment as Rakuten (Deals, Rewards & Comparison Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | |||
Honey is recognized for providing automatic coupons and deals online. | 2012 | Pasadena, California, United States | USD 9.8 M |
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Related news about Rakuten
Complete news archive for Rakuten
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Frequently Asked Questions about Rakuten
Rakuten was founded in 1997 and raised its 1st funding round 24 years after it was founded.
Rakuten is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Amit Patel is the CEO of Rakuten, as recorded in our data.
Rakuten has 29,330 employees.
Annual revenue of Rakuten is $15.96B as on Dec 31, 2025.
Rakuten is managed as a leading e-commerce platform offering cash back and promo codes on purchases made through partnered stores. Services are extended across various categories including clothing, electronics, travel, and home goods. Solutions are provided through browser extensions, mobile apps, and in-store cash back options, catering to a wide range of consumer needs in the online shopping sector.
Rakuten offers Cash Back Program and Promo Codes & Coupons.
Yes, Rakuten is publicly traded on TSE under the ticker symbol 4755.
Rakuten has made 32 acquisitions, including Alpha Direct Services, Altiostar, and Asahi Fire & Marine Insurance.
Rakuten has 3 investors. Key investors include Tencent, Walmart, and Japan Post.
Rakuten operates through Ebates Performance Marketing Inc., D/B/A Rakuten Rewards.
Yes. Rakuten publishes Rakuten: Cash Back and Deals, with over 10 million downloads.