Fillr

Melbourne, Australia Founded: 2015 • Age: 11 yrs Acquired By Rakuten
Autofill for Mobile applications

About Fillr

Fillr is a Retail company based in Melbourne (Australia) founded in 2015, and was acquired by Rakuten in November 2020. Autofill for Mobile applications. Fillr has raised $3.83 million across 1 funding round from investors including Rakuten, SBCVC and Southern Cross Venture Partners. Its focus areas include E-Commerce Enablers, Customer Experience Management, Checkout and Autofill.

Company details

Fillr was established in 2015 in Melbourne, Australia, focusing on the mobile technology sector. Intelligent autofill solutions for iOS and Android platforms are developed, utilizing machine learning and mapping engines to interpret forms accurately. Form-filling services are provided with data encryption on devices using 256-bit AES standards, ensuring local storage without cloud dependency. Operations emphasize enhanced accuracy in mobile form interactions.

  • Headquarters Melbourne, Australia
  • Stage Acquired
  • Sectors
    Retail
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website fillr.com
  • Social LinkedIn X Facebook
  • Acquired by Rakuten (Nov 2020)
Key Metrics
  • Total Equity Funding
    $3.83M (USD)

    in 1 rounds

  • Latest Funding Round
    $3.83M (USD), Series A

    Nov 2016

  • Investors
    Rakuten

    & 4 more

  • Acquired by
    Rakuten

    (Nov 2020)

Funding Insights of Fillr

Fillr has successfully raised a total of $3.83M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.83 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $3.83M
  • Total Rounds 1
  • Last Round Series A β€” $3.83M
  • First Round $3.83M

    (Nov 2016)

  • Investors Count 4

All 1 funding rounds of Fillr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Nov 2016$3.83MSeries A–SBCVC, Southern Cross Venture Partners
–
Valuation history

5 investors in total: 5 institutional.

Investors in Fillr

Fillr has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Rakuten, SBCVC and Southern Cross Venture Partners.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
China-based startups are invested in by SBCVC across diverse sectors.
sbcvc.comShanghai, China
Early-stage technology companies are supported through venture capital funding.
sxvp.comSydney, Australia
Early-stage Australian tech companies are invested in by Reinventure Group.
reinventure.com.auSydney, Australia
Early stage venture capital is provided by Constant Innovation.
constantinnovation.com.auMount Waverley, Australia
Cashback is provided on multi-category products through an app-based platform.
1997rakuten.comSan Francisco, United States
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Investor details for Fillr

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Fillr

3 dated milestones of Fillr across 5 years, from founding to its latest funding, stage changes and deals.

  1. Founded Fillr is founded.
  2. Funding First funding round of $3.8M.
  3. Exit Acquired by Rakuten.
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Related news about Fillr

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Complete news archive for Fillr

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  • Full article archive
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  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Fillr

Fillr was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Fillr is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

Fillr is a funded company, having raised a total of $3.83M across 1 funding round to date. The company's 1st funding round was a Series A of $3.83M, raised on Nov 2016.

Fillr was established in 2015 in Melbourne, Australia, focusing on the mobile technology sector. Intelligent autofill solutions for iOS and Android platforms are developed, utilizing machine learning and mapping engines to interpret forms accurately. Form-filling services are provided with data encryption on devices using 256-bit AES standards, ensuring local storage without cloud dependency. Operations emphasize enhanced accuracy in mobile form interactions.

Fillr has 5 investors. Key investors include Rakuten, SBCVC, Southern Cross Venture Partners, Reinventure Group, and Constant Innovation.

Yes. Fillr was acquired by Rakuten in November 2020.

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