About Fillr
Fillr is a Retail company based in Melbourne (Australia) founded in 2015, and was acquired by Rakuten in November 2020. Autofill for Mobile applications. Fillr has raised $3.83 million across 1 funding round from investors including Rakuten, SBCVC and Southern Cross Venture Partners. Its focus areas include E-Commerce Enablers, Customer Experience Management, Checkout and Autofill.
Company details
Fillr was established in 2015 in Melbourne, Australia, focusing on the mobile technology sector. Intelligent autofill solutions for iOS and Android platforms are developed, utilizing machine learning and mapping engines to interpret forms accurately. Form-filling services are provided with data encryption on devices using 256-bit AES standards, ensuring local storage without cloud dependency. Operations emphasize enhanced accuracy in mobile form interactions.
Funding Insights of Fillr
Fillr has successfully raised a total of $3.83M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.83 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.83M
- Total Rounds 1
- Last Round Series A β $3.83M
- First Round $3.83M
(Nov 2016)
- Investors Count 4
All 1 funding rounds of Fillr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | $3.83M | Series A | β | SBCVC, Southern Cross Venture Partners | β |
5 investors in total: 5 institutional.
Investors in Fillr
Fillr has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Rakuten, SBCVC and Southern Cross Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
China-based startups are invested in by SBCVC across diverse sectors. | sbcvc.com | Shanghai, China | ||
Early-stage technology companies are supported through venture capital funding. | sxvp.com | Sydney, Australia | ||
Early-stage Australian tech companies are invested in by Reinventure Group. | reinventure.com.au | Sydney, Australia | ||
Early stage venture capital is provided by Constant Innovation. | constantinnovation.com.au | Mount Waverley, Australia | ||
Cashback is provided on multi-category products through an app-based platform. | 1997 | rakuten.com | San Francisco, United States |
Investor details for Fillr
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Fillr
3 dated milestones of Fillr across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Fillr is founded.
- Funding First funding round of $3.8M.
- Exit Acquired by Rakuten.
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Frequently Asked Questions about Fillr
Fillr was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Fillr is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Fillr is a funded company, having raised a total of $3.83M across 1 funding round to date. The company's 1st funding round was a Series A of $3.83M, raised on Nov 2016.
Fillr was established in 2015 in Melbourne, Australia, focusing on the mobile technology sector. Intelligent autofill solutions for iOS and Android platforms are developed, utilizing machine learning and mapping engines to interpret forms accurately. Form-filling services are provided with data encryption on devices using 256-bit AES standards, ensuring local storage without cloud dependency. Operations emphasize enhanced accuracy in mobile form interactions.
Fillr has 5 investors. Key investors include Rakuten, SBCVC, Southern Cross Venture Partners, Reinventure Group, and Constant Innovation.
Yes. Fillr was acquired by Rakuten in November 2020.

