About Fril
Fril is a company based in Setagaya (Japan) founded in 2012 by Yuta Horii was acquired by Rakuten in September 2016. Fril has raised $9.2 million across 1 funding round from investors including Rakuten, Cookpad and COLOPL. Fril operates in a competitive market with competitors including eBay, Mercari, 58City, Karrot and Jimoty, among others.
Funding Insights of Fril
Fril has successfully raised a total of $9.2M through 1 strategic funding round. The most recent funding activity was a Series A round of $9.2 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.2M
- Total Rounds 1
- Last Round Series A — $9.2M
- First Round $9.2M
(Sep 2014)
- Investors Count 3
All 1 funding rounds of Fril with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
4 investors in total: 4 institutional.
Investors in Fril
Fril has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Rakuten, Cookpad and COLOPL.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mobile games are developed and published by COLOPL. | 2008 | colopl.co.jp | Tokyo, Japan | |
Recipes are discovered and browsed on an online platform. | 1997 | cookpad.com | Shibuya, Japan | |
Buyouts are targeted through venture capital and private equity investments. | – | jafco.co.jp | Minato City, Japan | |
Cashback is provided on multi-category products through an app-based platform. | 1997 | rakuten.com | San Francisco, United States |
Investor details for Fril
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People of Fril
1 people are tracked at Fril (1 in leadership).
| Name | Role | Group |
|---|---|---|
Yuta Horii | Co-Founder & CTO | Leadership |
Complete people profiles for Fril
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Timeline of Fril
3 dated milestones of Fril across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Fril is founded.
- Funding First funding round of $9.2M.
- Exit Acquired by Rakuten.
Competitors of Fril
Fril operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as eBay, Mercari, 58City, Karrot and Jimoty, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ebay.com | 1995 | San Jose, United States | – | 12,300 | Multi-category consumer products are sold via an online marketplace platform. | |
| mercari.com | 2013 | Minato, Japan | $117.3M | 209 | Used multi-category products are traded on an online marketplace platform. | |
| 58.com | 2005 | Beijing, China | $140.78M | – | Online second-hand listing platform offering multi-category products and services | |
| karrotmarket.com | 2015 | Seoul, South Korea | $201.37M | – | Multi-category second-hand products are traded on an online marketplace platform. | |
| jmty.jp | 2011 | Shibuya, Japan | $1.5M | – | Online classified platform for second-hand goods | |
| craigslist.org | 1995 | San Francisco, United States | – | 38 | Online classified forum | |
| shoppies.jp | 2006 | Shibuya, Japan | – | – | Operates an online marketplace platform for multi-category products. | |
| zenplus.jp | 2018 | Osaka, Japan | – | – | Operates an online marketplace for buying and selling secondhand products across various categories. |
Detailed competitors of Fril
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- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Fril
The website of Fril (fril.jp) receives about 11.1M visits a month.
- Monthly visits11.1M
▲ 8% vs previous month
Websites whose visitors overlap most with Fril. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rebates.jp | rebates.jp | 100% | – | #14,043 | – |
shopping.yahoo.co.jp | shopping.yahoo.co.jp | 100% | – | #326 | – |
| jmty.jp | 97% | 12.8M | #3,146 | View details | |
aucfree.com | aucfree.com | 97% | – | #31,406 | – |
qoo10.jp | qoo10.jp | 96% | – | #3,955 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fril
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Fril
Complete news archive for Fril
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Fril
10 companies that operate in the same segment as Fril (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about Fril
Fril was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Fril is headquartered in Setagaya, Japan. It is registered at Setagaya, Tokyo, Japan.
Fril is a funded company, having raised a total of $9.2M across 1 funding round to date. The company's 1st funding round was a Series A of $9.2M, raised on Sep 2014.
Fril was established in 2012 as a consumer-to-consumer marketplace app in Japan, with access limited to female users. Multi-category items are listed and sold through the platform, where average prices range from 2,000 to 3,000 yen. More than 5,000 downloads were recorded in the first month, alongside over 10,000 items sold. The app was developed by Fablic, based in Setagaya, and graduated from the Open Network Lab accelerator program.
Fril has 4 investors. Key investors include Rakuten, Cookpad, COLOPL, and JAFCO Group.
Yes. Fril was acquired by Rakuten in September 2016.
The website of Fril receives about 11.1 million visits a month.