BrandShare

New York, United States Founded: 1984 • Age: 42 yrs Acquired By Advantage Solutions
E-Commerce delivered sampling advertising
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About BrandShare

BrandShare is a company based in New York (United States) founded in 1984 was acquired by Advantage Solutions in May 2022.. The company has 26 employees as of December 31, 2015. BrandShare offers products and services including E-Commerce Sampling, Venue-Based Sampling, In-Store Sampling, Digital Education, and Digital Engagement.

  • Headquarter New York, United States
  • Employees 26 as on 31 Dec, 2015
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Idr Marketing Partners, Llc D/B/A Brandshare
Operational Areas
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    26

    as on Dec 31, 2015

  • Acquired by
    Advantage Solutions

    & 1 more

    (May 12, 2022)

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Products & Services of BrandShare

BrandShare offers a comprehensive portfolio of products and services, including E-Commerce Sampling, Venue-Based Sampling, In-Store Sampling, Digital Education, and Digital Engagement. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Service for product discovery via e-commerce platforms

Engages consumers in venues for product trials

Facilitates product sampling within physical stores

Provides educational content for brand engagement

Tools for interactive consumer interactions online

People of BrandShare
Headcount 10-50
Employee Profiles 23
Employee Profiles
People
Christine Kennedy
Director, Account Management
People
Samantha Hagan
Senior Director, Client Success
People
Samantha Landsberg
Senior Partnerships Manager
People
Alexandria Ginnane
Account Manager, Customer Experience Partnerships

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Funding Insights of BrandShare

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2015 Amount Private Equity Round - BrandShare Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in BrandShare

BrandShare has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Advantage Solutions, LNC Partners and Aperion Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
PE firm investing in the US
Founded Year Domain Location
Aperion Management is engaged in private equity investments.
Founded Year Domain Location
Consumer packaged goods sales and digital marketing services are provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by BrandShare

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - BrandShare

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Brandshare Comparisons

Employees
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Competitors of BrandShare

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Brandshare

Frequently Asked Questions about BrandShare

When was BrandShare founded?

BrandShare was founded in 1984 and raised its 1st funding round 31 years after it was founded.

Where is BrandShare located?

BrandShare is headquartered in New York, United States. It is registered at New York, New York, United States.

How many employees does BrandShare have?

As of Dec 31, 2015, the latest employee count at BrandShare is 26.

What does BrandShare do?

BrandShare was founded in 1984 and is based in New York, United States. An eCommerce media network is operated to connect marketers of consumer packaged goods and major advertisers with consumers at home. Custom digital and printed content, offers, coupons, and product samples are integrated into packages from prominent online retailers. Services focus on targeted advertising within the eCommerce sector.

What products or services does BrandShare offer?

BrandShare offers E-Commerce Sampling, Venue-Based Sampling, In-Store Sampling, Digital Education, and Digital Engagement.

Who are BrandShare's investors?

BrandShare has 4 investors. Key investors include Advantage Solutions, LNC Partners, Aperion Management, and Aperion Management Group.

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