About BrandShare
BrandShare is a Retail company based in New York (United States) founded in 1984, and was acquired by Advantage Solutions in May 2022. E-Commerce delivered sampling advertising. The company has 26 employees. BrandShare offers products and services including E-Commerce Sampling, Venue-Based Sampling, In-Store Sampling, Digital Education, and Digital Engagement. Its focus areas include E-Commerce Support Services. Its legal entity is IDR MARKETING PARTNERS, LLC D/B/A BRANDSHARE.
Company details
BrandShare was founded in 1984 and is based in New York, United States. An eCommerce media network is operated to connect marketers of consumer packaged goods and major advertisers with consumers at home. Custom digital and printed content, offers, coupons, and product samples are integrated into packages from prominent online retailers. Services focus on targeted advertising within the eCommerce sector.
- Headquarters New York, United States
- Employees 26
- Stage Acquired
- SectorsRetail
- Website brandshare.us
- Social LinkedIn X
- Acquired by Advantage Solutions (May 2022)
- Legal Name Idr Marketing Partners, Llc D/B/A Brandshare
- InvestorsAdvantage Solutions
& 3 more
- Employee Count26
- Acquired by
Products & Services of BrandShare
BrandShare offers a comprehensive portfolio of products and services, including E-Commerce Sampling, Venue-Based Sampling, In-Store Sampling, Digital Education, and Digital Engagement.
Service for product discovery via e-commerce platforms
Engages consumers in venues for product trials
Facilitates product sampling within physical stores
Provides educational content for brand engagement
Tools for interactive consumer interactions online
Funding Insights of BrandShare
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of BrandShare with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2015 | Private Equity Round | – | – |
4 investors in total: 4 institutional.
Investors in BrandShare
BrandShare has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Advantage Solutions, LNC Partners and Aperion Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm investing in the US | 2011 | lnc-partners.com | Reston, United States | |
Aperion Management is engaged in private equity investments. | aperionmgt.com | |||
Consumer packaged goods sales and digital marketing services are provided. | 1987 | advantagesolutions.net | Irvine, United States | |
HOA management services are provided by Aperion Management Group. | aperionmgmt.com | Bend, United States |
Investor details for BrandShare
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BrandShare
23 people are tracked at BrandShare (13 in leadership, 10 in team); the tracked headcount is 26.
| Name | Role | Group |
|---|---|---|
Christine Kennedy | Director, Account Management | Leadership |
Samantha Hagan | Senior Director, Client Success | Leadership |
Zoe Valella | Account Director | Leadership |
Isabel Rudzinski | Director Of Client Services | Leadership |
Nicole Costantini | Director, Customer Experience Partnerships | Leadership |
Nick Gendron | Vp, Sales | Leadership |
Jessica Palladino | Director, Customer Experience Partnerships | Leadership |
Kathie Tuoni | COO | Leadership |
Casey Nider | Senior Vice President, Business Development & Customer Experience | Leadership |
Adam Johnson | Senior Art Director | Leadership |
Kelly Weinberger | Supply Chain Director | Leadership |
Marina Zakry | Senior Director of DR and Managed | Leadership |
David Chatoff | Senior Vice President, Strategy & Operations at Brandshare (an Advantage Solutions company) | Leadership |
Christina Vasquez | Senior Account Manager | Team |
Samantha Landsberg | Senior Partnerships Manager | Team |
Alexandria Ginnane | Account Manager, Customer Experience Partnerships | Team |
Michael Small | Senior Account Manager – Customer Experience Partnerships | Team |
Natasha Morris | Campaign and Partnerships Manager, Client Success | Team |
Jacey Mitziga | Integrated Marketing Manager | Team |
Victoria Vuoso | Graphic Designer | Team |
3 more people are available in the full profile.
Complete people profiles for BrandShare
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BrandShare
4 dated milestones of BrandShare across 38 years, from founding to its latest funding, stage changes and deals.
- Founded BrandShare is founded.
- Funding First funding round.
- Exit Acquired by LNC Partners.
- Exit Acquired by Advantage Solutions.
Web traffic of BrandShare
The website of BrandShare (brandshare.us) receives about 1.3K visits a month.
- Monthly visits1.3K
▼ 54.6% vs previous month
Websites whose visitors overlap most with BrandShare. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shikobeauty.com | shikobeauty.com | 100% | #1,111,665 | – | |
| renskincare.com | 81% | 14.5K | #1,751,055 | View details | |
babybox.walmart.com | babybox.walmart.com | 47% | – |
Top companies in E-Commerce Sellers & Service Providers
3 companies that operate in the same segment as BrandShare (E-Commerce Sellers & Service Providers) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Omni-channel payments solutions are provided for businesses worldwide. | 1981 | Alpharetta, Georgia, United States | USD 1.87 B | 531 | ||
Apparel and accessories for men, women, and kids are retailed. | 1987 | New York, New York, United States | USD 596.6 M | 1,321 | ||
Marketing and sales services are delivered to retailers by SPAR. | 1967 | Auburn Hills, Michigan, United States | USD 163.63 M | 3,420 |
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Related news about Brandshare
Complete news archive for BrandShare
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Frequently Asked Questions about BrandShare
BrandShare was founded in 1984 and raised its 1st funding round 31 years after it was founded.
BrandShare is headquartered in New York, United States. It is registered at New York, New York, United States.
BrandShare has 26 employees.
BrandShare was founded in 1984 and is based in New York, United States. An eCommerce media network is operated to connect marketers of consumer packaged goods and major advertisers with consumers at home. Custom digital and printed content, offers, coupons, and product samples are integrated into packages from prominent online retailers. Services focus on targeted advertising within the eCommerce sector.
BrandShare offers E-Commerce Sampling, Venue-Based Sampling, In-Store Sampling, Digital Education, and Digital Engagement.
BrandShare has 4 investors. Key investors include Advantage Solutions, LNC Partners, Aperion Management, and Aperion Management Group.
BrandShare operates through Idr Marketing Partners, Llc D/B/A Brandshare.
Yes. BrandShare was acquired by Advantage Solutions in May 2022.