About Advantage Solutions
Advantage Solutions is a publicly listed company based in Irvine (United States) founded in 1987 by Sonny King, and was acquired by Apax in November 2010. Consumer packaged goods sales and digital marketing services are provided. It operates on a Professional Services and Managed Services model. Advantage Solutions has completed 14 acquisitions, including Advantage Unified Commerce, Brand Connections and BrandShare. Its chief executive, as recorded, is Dave Peacock. Its website advantagesolutions.net draws about 85 thousand monthly visits. Advantage Solutions offers products and services including Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution. Its focus areas include Consumer Goods, Retail Services and Sales and Marketing Solutions. Its competitors include Townsquare Media, Prophet and Tinuiti; 3 of its 3 listed competitors have raised funding.
Company details
Advantage Solutions is involved in delivering comprehensive services to consumer goods brands and retailers. Solutions are provided across sales growth, retail execution, product reinvention, private brand development, and experiential marketing. Operations are supported by proprietary technology, artificial intelligence, and data insights to optimize retail strategies. Coverage spans multiple sectors including grocery, mass, big box, drug, and convenience retail. Services are offered in the United States, Canada, and beyond, impacting over 85,000 locations. The focus is placed on innovation to transform businesses and enrich consumer experiences.
- Headquarters Irvine, United States
- Founders Sonny King
- Stage Public
- SectorsBusiness Services
- Website category Jobs and Career · Jobs and Employment
- Email••••••••
- Phone•••• ••••
- Website advantagesolutions.net
- Social LinkedIn X YouTube
- Acquired by Apax (Nov 2010)
- Legal Name Advantage Solutions
- Latest Funding Round$1.15B (USD), Debt – Conventional
Feb 2020
- InvestorsCVC
& 5 more
- Investments & AcquisitionsAdvantage Unified Commerce
& 13 more
- Acquired by
Products & Services of Advantage Solutions
Advantage Solutions offers a comprehensive portfolio of products and services, including Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution.
Sales growth strategies are provided for retail brands.
Retail space optimization is offered for better merchandising.
Private brand development is supported for retail clients.
Marketing solutions are delivered for omnichannel brand engagement.
Retail execution services are provided for brand success.
Apps and channels of Advantage Solutions
its YouTube channel Advantage Solutions has 2.19K subscribers and 30 videos.
Videos from Advantage Solutions
The most watched videos on Advantage Solutions's YouTube channel, Advantage Solutions (2.19K subscribers). Click a video to play it here.
More on Advantage Solutions.
Funding Insights of Advantage Solutions
- Total Rounds 3
- Last Round Debt – Conventional — $1.15B
- Investors Count 3
All 3 funding rounds of Advantage Solutions with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $1.15B | Debt – Conventional | – | – | – |
| Jul 2014 | Private Equity Round | – | Juggernaut Capital Partners | – | |
| Jun 2014 | Private Equity Round | – | CVC, Leonard Green and Partners | – |
6 investors in total: 6 institutional.
Investors in Advantage Solutions
Advantage Solutions has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include CVC, Merrill Lynch and Apax Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in consumer and healthcare sectors. | juggernautcap.com | Washington, DC, United States | ||
Mezzanine financing and equity investments are provided by CVC. | 1981 | cvc.com | New York, United States | |
Recapitalizations are targeted through private equity investments by the firm. | leonardgreen.com | Los Angeles, United States | ||
Equity investments are focused on tech, services, and consumer sectors. | 1981 | apax.com | Hong Kong, China | |
Limited information is provided about the company's activities. | prospecthillgrowth.com | |||
Commercial bank | 1990 | ml.com | New York, United States |
Investor details for Advantage Solutions
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People of Advantage Solutions
300 people are tracked at Advantage Solutions (135 in leadership, 13 in board & advisors, 152 in team).
| Name | Role | Group |
|---|---|---|
Sonny King | Founder & Chairman | Leadership |
Dave Peacock | CEO | Leadership |
Pamela Morris-Thornton | Chief Human Resources Officer | Leadership |
Victoria McQuarrie | Vice President, Sales Operations | Leadership |
Jack Florek | National Director Database - EDI | Leadership |
Emily Bennett | VP Of Client Services | Leadership |
Eric Demetriou | Director of Sales | Leadership |
Raffiq Rajabali | Vice President ERP And Information Technology | Leadership |
Trevor Mason | VP & Enterprise Architect Data, Analytics & AI | Leadership |
Stephanie Benson | Director Space Planning And Assortment Analytics | Leadership |
Zane Hallauer | Senior Director Of Analytics | Leadership |
Bryce Robinson | Chief Legal Officer & Corporate Secretary | Leadership |
Kim Hoffman | Director Category Insights And Analytics | Leadership |
Wayne Gunnels | Sr. Director - Sales | Leadership |
Chris Growe | CFO | Leadership |
Heather Nett | VP Of Privacy And Compliance | Leadership |
Kelli Ficke | Director Of Sales Operations | Leadership |
Juan Parra | Director Retail Execution Hispanic Grocery | Leadership |
Katie Foster | Director Data Product Management | Leadership |
Raghu Venkateshwar | Vice President Of Technology - Branded Services | Leadership |
280 more people are available in the full profile.
Complete people profiles for Advantage Solutions
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of Advantage Solutions
Advantage Solutions is a publicly listed company on the NASDAQ with ticker symbol ADV in USA, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date13 Sep 2019
- Listed onNASDAQ: ADV
- Listed entityAdvantage Solutions Inc.
- Exchange sectorCommercial services
Investments & Acquisitions by Advantage Solutions
Advantage Solutions has strategically engaged in corporate development activities, having acquired 14 companies. Notable acquisitions include Advantage Unified Commerce, Brand Connections and BrandShare.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
E-Commerce delivered sampling & advertising | brandshare.us | New York, United States | 1984 | May 2022 | •••• | |
Retailer of online products | quantumnetworks.com | Commerce, United States | 2008 | Jan 2020 | •••• | |
Mobile video ads are delivered to apps and websites. | jungroup.com | New York, United States | 2005 | Sep 2018 | •••• | |
Provider of SEO, SMM, advertising, content creation, and email marketing services | take5mg.com | Boca Raton, United States | 2004 | Mar 2018 | •••• | |
Brand development and creative services for the retail industry | daymon.com | New York, United States | 1970 | Nov 2017 | •••• | |
Verified product data and images are provided to industry members. | ix-one.net | Jacksonville, United States | 2014 | Aug 2017 | •••• | |
Media and marketing agency | brandconnections.com | New York, United States | 2001 | Aug 2017 | •••• | |
Marketing software solutions are provided to optimize Amazon seller performance. | quiverr.com | Irvine, United States | 2013 | Jul 2017 | •••• | |
Brand management services including strategy, advertising, and packaging are offered. | hatchsf.com | San Francisco, United States | 2007 | Mar 2017 | •••• | |
Provider of advertising services | storeboards.net | New York, United States | 2005 | •••• |
Complete acquisition details for Advantage Solutions
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Timeline of Advantage Solutions
16 dated milestones of Advantage Solutions across 35 years, from founding to its latest funding, stage changes and deals.
- Founded Advantage Solutions is founded.
- Exit Acquired by Prospect Hill Growth Partners.
- Exit Acquired by Apax.
- Funding First funding round.
- Acquisition Acquires Hatch Design SF.
- Acquisition Acquires Quiverr.
- Acquisition Acquires Brand Connections.
- Acquisition Acquires IX-ONE.
- Acquisition Acquires Daymon.
- Acquisition Acquires Take 5 Media Group.
- Acquisition Acquires Advantage Unified Commerce.
- Acquisition Acquires JUN GROUP.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Quantum Networks.
- Funding Latest funding round, Debt – Conventional, of $1.1B.
- Acquisition Acquires BrandShare.
Competitors of Advantage Solutions
Advantage Solutions has 3 listed competitors in our database, 3 of them funded. They include Townsquare Media, Prophet and Tinuiti.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider | ||
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. |
Detailed competitors of Advantage Solutions
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- Full competitor set
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- Competitive positioning
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Web traffic of Advantage Solutions
The website of Advantage Solutions (advantagesolutions.net) receives about 85K visits a month and ranks #574,689 among all websites worldwide, #9,042 in Jobs and Employment.
- Monthly visits85K
▲ 50.9% vs previous month
- Unique visitors17K
per month
- Global rank#574,689
among all websites
- Category rank#9,042
Jobs and Career · Jobs and Employment
- Bounce rate50%
- Pages per visit2.7
- Average visit3 min 54 sec
- DevicesDesktop 28% · Mobile 72%
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Advantage Solutions (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Advantage Solutions
Complete news archive for Advantage Solutions
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Frequently Asked Questions about Advantage Solutions
Advantage Solutions was founded in 1987 and raised its 1st funding round 27 years after it was founded.
Advantage Solutions is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Dave Peacock is the CEO of Advantage Solutions, as recorded in our data.
Advantage Solutions is involved in delivering comprehensive services to consumer goods brands and retailers. Solutions are provided across sales growth, retail execution, product reinvention, private brand development, and experiential marketing. Operations are supported by proprietary technology, artificial intelligence, and data insights to optimize retail strategies. Coverage spans multiple sectors including grocery, mass, big box, drug, and convenience retail. Services are offered in the United States, Canada, and beyond, impacting over 85,000 locations. The focus is placed on innovation to transform businesses and enrich consumer experiences.
Advantage Solutions's top competitors include Townsquare Media, Tinuiti and Prophet.
Advantage Solutions offers Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution.
Yes, Advantage Solutions is publicly traded on NASDAQ under the ticker symbol ADV.
Advantage Solutions has made 14 acquisitions, including Advantage Unified Commerce, Brand Connections, and BrandShare.
Advantage Solutions has 6 investors. Key investors include CVC, Merrill Lynch, Apax Partners, Juggernaut Capital Partners, and Leonard Green and Partners.
Advantage Solutions operates through Advantage Solutions.
Yes. Advantage Solutions was acquired by Apax in November 2010.