About Advantage Solutions
Advantage Solutions is a company based in Irvine (United States) founded in 1987 by Sonny King was acquired by Apax in November 2010. It operates as a Professional Services and Managed Services. Advantage Solutions has completed 15 acquisitions, including Advantage Unified Commerce, Advantage Unified Commerce and Brand Connections. Advantage Solutions offers products and services including Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution. Advantage Solutions operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Prophet, Tinuiti and The Independents, among others.
- Headquarter Irvine, United States
- Founders Sonny King
- Stage Public
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Sectors
Business Services
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Email
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Phone
Locked
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Website
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Social
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- Legal Name Advantage Solutions
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Latest Funding Round
$1.15 B (USD), Debt – Conventional
Feb 20, 2020
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Investors
CVC
& 5 more
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Employee Count
Not available
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Investments & Acquisitions
Advantage Unified Commerce
& 14 more
- Acquired by
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IPO & Listings of Advantage Solutions
Advantage Solutions is a publicly listed company on the NASDAQ with ticker symbol ADV in USA, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Advantage Solutions
Advantage Solutions offers a comprehensive portfolio of products and services, including Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution.
Sales growth strategies are provided for retail brands.
Retail space optimization is offered for better merchandising.
Private brand development is supported for retail clients.
Marketing solutions are delivered for omnichannel brand engagement.
Retail execution services are provided for brand success.
People of Advantage Solutions
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Sales and Marketing
83 people
Leadership Team
45 people
Software Development Team
35 people
Finance and Accounting
21 people
Product Management Team
19 people
Senior Team
14 people
Operations Team
14 people
Data Analysis and Operations Team
12 people
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Funding Insights of Advantage Solutions
Investors in Advantage Solutions
Advantage Solutions has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include CVC, Merrill Lynch and Apax Partners.
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Private equity investments are made in consumer and healthcare sectors.
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Mezzanine financing and equity investments are provided by CVC.
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Recapitalizations are targeted through private equity investments by the firm.
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Investor details for Advantage Solutions
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Advantage Solutions
Advantage Solutions has strategically engaged in corporate development activities, having acquired 15 companies. Notable acquisitions include Advantage Unified Commerce, Advantage Unified Commerce and Brand Connections.
Investment portfolio details for Advantage Solutions
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
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Verified product data and images are provided to industry members.
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Marketing software solutions are provided to optimize Amazon seller performance.
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Retailer of online products
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Complete acquisition details for Advantage Solutions
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
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- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Advantage Solutions
Detailed financials for Advantage Solutions
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- Profit trends
- Statement rows
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Advantage Solutions Comparisons
Peer comparison for Advantage Solutions
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- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Advantage Solutions
Advantage Solutions operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Prophet, Tinuiti and The Independents, among others.
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Digital advertising and content marketing services are provided globally.
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Media Company focused on radio broadcasting, live events, marketing solutions
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Brand and marketing consulting solutions provider
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Digital marketing services including paid search and e-commerce are provided.
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Influencer marketing and branding services are provided by The Independents.
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Detailed competitors of Advantage Solutions
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Latest news on Advantage Solutions
Complete news archive for Advantage Solutions
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Advantage Solutions
Advantage Solutions was founded in 1987 and raised its 1st funding round 27 years after it was founded.
Advantage Solutions is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Dave Peacock is the current CEO of Advantage Solutions.
Advantage Solutions is involved in delivering comprehensive services to consumer goods brands and retailers. Solutions are provided across sales growth, retail execution, product reinvention, private brand development, and experiential marketing. Operations are supported by proprietary technology, artificial intelligence, and data insights to optimize retail strategies. Coverage spans multiple sectors including grocery, mass, big box, drug, and convenience retail. Services are offered in the United States, Canada, and beyond, impacting over 85,000 locations. The focus is placed on innovation to transform businesses and enrich consumer experiences.
Advantage Solutions's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Advantage Solutions offers Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution.
Yes, Advantage Solutions is publicly traded on NASDAQ under the ticker symbol ADV.
Advantage Solutions has made 15 acquisitions, including Advantage Unified Commerce, Advantage Unified Commerce, and Brand Connections.
Advantage Solutions has 6 investors. Key investors include CVC, Merrill Lynch, Apax Partners, Juggernaut Capital Partners, and Leonard Green and Partners.
The ticker symbol of Advantage Solutions is ADV on NASDAQ.