About Advantage Solutions
Advantage Solutions is a company based in Irvine (United States) founded in 1987 by Sonny King was acquired by Apax in November 2010. It operates as a Professional Services, and Managed Services. Advantage Solutions has completed 15 acquisitions, including Advantage Unified Commerce, Advantage Unified Commerce and Brand Connections. Advantage Solutions offers products and services including Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution. Advantage Solutions operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Prophet, Tinuiti and The Independents, among others.
- Headquarter Irvine, United States
- Founders Sonny King
- Stage Public
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Sectors
Business Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Advantage Solutions
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$1.15 B (USD), Debt – Conventional
Feb 20, 2020
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Investors
CVC
& 5 more
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Employee Count
Employee Count
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Investments & Acquisitions
Advantage Unified Commerce
& 14 more
- Acquired by
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IPO & Listings of Advantage Solutions
Advantage Solutions is a publicly listed company on the NASDAQ with ticker symbol ADV in USA, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Advantage Solutions
Advantage Solutions offers a comprehensive portfolio of products and services, including Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Sales growth strategies are provided for retail brands.
Retail space optimization is offered for better merchandising.
Private brand development is supported for retail clients.
Marketing solutions are delivered for omnichannel brand engagement.
Retail execution services are provided for brand success.
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Sales and Marketing
83 people
Leadership Team
45 people
Software Development Team
35 people
Finance and Accounting
21 people
Product Management Team
19 people
Senior Team
14 people
Operations Team
14 people
Data Analysis and Operations Team
12 people
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Funding Insights of Advantage Solutions
- Total Funding Total Funding
- Total Rounds 3
- Last Round Debt – Conventional — $1.1B
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2020 | Amount | Debt – Conventional - Advantage Solutions | Valuation |
investors |
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| Jul, 2014 | Amount | Private Equity Round - Advantage Solutions | Valuation | Juggernaut Capital Partners |
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| Jun, 2014 | Amount | Private Equity Round - Advantage Solutions | Valuation | CVC , Leonard Green and Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Advantage Solutions
Advantage Solutions has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include CVC, Merrill Lynch and Apax Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are made in consumer and healthcare sectors.
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Founded Year | Domain | Location | |
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Mezzanine financing and equity investments are provided by CVC.
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Founded Year | Domain | Location | |
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Recapitalizations are targeted through private equity investments by the firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Advantage Solutions
Advantage Solutions has strategically engaged in corporate development activities, having acquired 15 companies. Notable acquisitions include Advantage Unified Commerce, Advantage Unified Commerce and Brand Connections. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Verified product data and images are provided to industry members.
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2014 | ||||
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Marketing software solutions are provided to optimize Amazon seller performance.
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2013 | ||||
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Retailer of online products
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2008 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Advantage Solutions
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Advantage Solutions Comparisons
Competitors of Advantage Solutions
Advantage Solutions operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Prophet, Tinuiti and The Independents, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital advertising and content marketing services are provided globally.
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| domain | founded_year | HQ Location |
Media Company focused on radio broadcasting, live events, marketing solutions
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| domain | founded_year | HQ Location |
Brand and marketing consulting solutions provider
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| domain | founded_year | HQ Location |
Digital marketing services including paid search and e-commerce are provided.
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| domain | founded_year | HQ Location |
Influencer marketing and branding services are provided by The Independents.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Advantage Solutions
Frequently Asked Questions about Advantage Solutions
When was Advantage Solutions founded?
Advantage Solutions was founded in 1987 and raised its 1st funding round 27 years after it was founded.
Where is Advantage Solutions located?
Advantage Solutions is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Who is the current CEO of Advantage Solutions?
Dave Peacock is the current CEO of Advantage Solutions.
What does Advantage Solutions do?
Advantage Solutions is involved in delivering comprehensive services to consumer goods brands and retailers. Solutions are provided across sales growth, retail execution, product reinvention, private brand development, and experiential marketing. Operations are supported by proprietary technology, artificial intelligence, and data insights to optimize retail strategies. Coverage spans multiple sectors including grocery, mass, big box, drug, and convenience retail. Services are offered in the United States, Canada, and beyond, impacting over 85,000 locations. The focus is placed on innovation to transform businesses and enrich consumer experiences.
Who are the top competitors of Advantage Solutions?
Advantage Solutions's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Advantage Solutions offer?
Advantage Solutions offers Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution.
Is Advantage Solutions publicly traded?
Yes, Advantage Solutions is publicly traded on NASDAQ under the ticker symbol ADV.
How many acquisitions has Advantage Solutions made?
Advantage Solutions has made 15 acquisitions, including Advantage Unified Commerce, Advantage Unified Commerce, and Brand Connections.
Who are Advantage Solutions's investors?
Advantage Solutions has 6 investors. Key investors include CVC, Merrill Lynch, Apax Partners, Juggernaut Capital Partners, and Leonard Green and Partners.
What is Advantage Solutions's ticker symbol?
The ticker symbol of Advantage Solutions is ADV on NASDAQ.
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