Advantage Solutions

Irvine, United States Founded: 1987 • Age: 39 yrs Acquired By Apax
Consumer packaged goods sales and digital marketing services are provided.
Annual revenue - Latest available
Total funding - 3 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products 5 Services tracked
Competitors 8 Brand Intelligence

About Advantage Solutions

Advantage Solutions is a company based in Irvine (United States) founded in 1987 by Sonny King was acquired by Apax in November 2010. It operates as a Professional Services and Managed Services. Advantage Solutions has completed 15 acquisitions, including Advantage Unified Commerce, Advantage Unified Commerce and Brand Connections. Advantage Solutions offers products and services including Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution. Advantage Solutions operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Prophet, Tinuiti and The Independents, among others.

  • Headquarter Irvine, United States
  • Founders Sonny King
  • Stage Public
  • Sectors
    Business Services
  • Email
    Locked
  • Phone
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  • Website
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  • Social
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  • Legal Name Advantage Solutions
Operational Areas
Business Services → Customer Experience & Marketing Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    $1.15 B (USD), Debt – Conventional

    Feb 20, 2020

  • Investors
    CVC

    & 5 more

  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Apax

    & 1 more

    (Nov 25, 2010)

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IPO & Listings of Advantage Solutions

Advantage Solutions is a publicly listed company on the NASDAQ with ticker symbol ADV in USA, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: ADV · Sector: Commercial services · USA

Products & Services of Advantage Solutions

Advantage Solutions offers a comprehensive portfolio of products and services, including Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution.

Product name locked
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Primary

Sales growth strategies are provided for retail brands.

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Retail space optimization is offered for better merchandising.

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Private brand development is supported for retail clients.

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Marketing solutions are delivered for omnichannel brand engagement.

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Retail execution services are provided for brand success.

People of Advantage Solutions

Headcount 10000+
Employee Profiles 286
Board Members and Advisors 13
Employee Profiles
People
Nina Byrne
Product Demonstrator
People
Pamela Morris-Thornton
Chief Human Resources Officer
People
Dave Peacock
CEO & Director
People
Jack Florek
National Director Database - EDI

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Board Members and Advisors
people
Chris Baldwin
Director
people
Jody Macedonio
Director
people
Robin Manherz
Director
people
Brian K. Ratzan
Director

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Funding Insights of Advantage Solutions

Investors in Advantage Solutions

Advantage Solutions has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include CVC, Merrill Lynch and Apax Partners.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investments are made in consumer and healthcare sectors.
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Mezzanine financing and equity investments are provided by CVC.
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Recapitalizations are targeted through private equity investments by the firm.
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Investor details for Advantage Solutions

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Advantage Solutions

Advantage Solutions has strategically engaged in corporate development activities, having acquired 15 companies. Notable acquisitions include Advantage Unified Commerce, Advantage Unified Commerce and Brand Connections.

Investments
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Investment portfolio details for Advantage Solutions

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Verified product data and images are provided to industry members.
Locked Locked 2014 Locked
Marketing software solutions are provided to optimize Amazon seller performance.
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Retailer of online products
Locked Locked 2008 Locked
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Complete acquisition details for Advantage Solutions

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Advantage Solutions

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Detailed financials for Advantage Solutions

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  • Profit trends
  • Statement rows
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Advantage Solutions Comparisons

Advantage Solutions Primary company
Description
Consumer packaged goods sales and digital marketing services...
Location
Irvine, United States
Founded Year
1987
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Advantage Solutions

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Competitors of Advantage Solutions

Advantage Solutions operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Prophet, Tinuiti and The Independents, among others.

Company Name Domain Founded year HQ Location Description
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Digital advertising and content marketing services are provided globally.
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Media Company focused on radio broadcasting, live events, marketing solutions
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Brand and marketing consulting solutions provider
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Digital marketing services including paid search and e-commerce are provided.
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Influencer marketing and branding services are provided by The Independents.
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Detailed competitors of Advantage Solutions

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Advantage Solutions

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Complete news archive for Advantage Solutions

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Advantage Solutions

Advantage Solutions was founded in 1987 and raised its 1st funding round 27 years after it was founded.

Advantage Solutions is headquartered in Irvine, United States. It is registered at Irvine, California, United States.

Dave Peacock is the current CEO of Advantage Solutions.

Advantage Solutions is involved in delivering comprehensive services to consumer goods brands and retailers. Solutions are provided across sales growth, retail execution, product reinvention, private brand development, and experiential marketing. Operations are supported by proprietary technology, artificial intelligence, and data insights to optimize retail strategies. Coverage spans multiple sectors including grocery, mass, big box, drug, and convenience retail. Services are offered in the United States, Canada, and beyond, impacting over 85,000 locations. The focus is placed on innovation to transform businesses and enrich consumer experiences.

Advantage Solutions's top competitors include S⁴Capital, Townsquare Media and Tinuiti.

Advantage Solutions offers Insights & Sales Growth, Product, Aisle & Shelf Reinvention, Private Brands, Omnicommerce & Experiential Marketing, and Brand & Retail Execution.

Yes, Advantage Solutions is publicly traded on NASDAQ under the ticker symbol ADV.

Advantage Solutions has made 15 acquisitions, including Advantage Unified Commerce, Advantage Unified Commerce, and Brand Connections.

Advantage Solutions has 6 investors. Key investors include CVC, Merrill Lynch, Apax Partners, Juggernaut Capital Partners, and Leonard Green and Partners.

The ticker symbol of Advantage Solutions is ADV on NASDAQ.

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